NHYX

NHYX — electronic artist from FR.

Nhyx, an independent electronic music composer from Paris, draws inspiration from classical music and the electronic and 90s House/Techno scene. Using synths…

Influence: 49.40% Fanbase: 23.66% Trending: 62.27% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 47.71% • Very Strong

As of 2025-09-09

10,989

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:50:38 UTC

Genres

electronicnew french touchfrench indietronicaelectronichousedowntempo

Biography

Nhyx, an independent electronic music composer from Paris, draws inspiration from classical music and the electronic and 90s House/Techno scene. Using synths and keyboards as his main instruments, he creates a melodic journey that transports listeners to a world of haunting melodies and vintage references.

With a unique blend of influences ranging from Lo-fi/Indie House to Retro Waves and Deep-Tech, Nhyx has crafted his own distinctive musical universe. His upcoming live performances, centered around his debut album "Atlas" and new project "Zephyr," will showcase his keyboard solos, pads, and sequencers, offering a mesmerizing experience for fans of alternative music.

Top Brand Affinities

Report Date: 2025-09-09

NHYX cuts through with 25-34 & 18-24 audiences and consistency across FRANCE, BRAZIL, ITALY. A heavily male (76%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 1,835 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Ableton, MOOG, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist NHYX score 0.64% — Low bucket.

Brand: MixcloudBrand: AbletonBrand: MOOG

Followers:10,989

Engagements:70

Rate:0.6%

Posts:252

Avg Likes:63

Avg Comments:6

Avg Views:2,844

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 10,989 · Engagements 70 · Rate 0.6% Posts 252 · Views 2,844 · Avg Likes 63 · Avg Comments 6 · Avg Views 2,844	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 40% 35-44: 12% 45-64: 7%	Largest: 25-34 (40%); next: 18-24 (40%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	FRANCE (60%) BRAZIL (14%) ITALY (6%) UNITED STATES (6%) MEXICO (3%)	Top regions: FRANCE (60%), BRAZIL (14%), ITALY (6%)
Platform Engagement	Instagram: 25 avg likes/post · Tiktok: 1,835 avg views/post · Youtube: 1,009 avg views/post	Best reach: Tiktok 1,835 avg views; best engagement: Youtube 30 avg likes

Top Brand Affinities

Mixcloud

Score: 47.71

Ableton

Score: 46.38

MOOG

Score: 44.94

Akai

Score: 36.55

Pioneer

Score: 36.04

Accor Hotels

Score: 35.05

Ricard

Score: 28.79

Air France

Score: 17.31

Sandro

Score: 17.02

Trancefamily

Score: 14.64

Galeries Lafayette

Score: 14.19

Pro Tools

Score: 12.61

Brand	Category	Score
Mixcloud		47.71
Ableton		46.38
MOOG		44.94
Akai		36.55
Pioneer		36.04
Accor Hotels		35.05
Ricard		28.79
Air France		17.31
Sandro		17.02
Trancefamily		14.64
Galeries Lafayette		14.19
Pro Tools		12.61
Sennheiser		12.58
SoundCloud		11.61
Longchamp		10.36
Tomorrowland		10.35
Amazon Music		10.31
Garnier		9.49
Evian		9.28
Montblanc		7.82
JACQUEMUS		7.42
Tate Modern		6.47
Décathlon		6.36
Pull&Bear		5.54
Kodak		5.38
Beats Electronics		4.74
Travelstoke		4.64
ASOS		4.49
Spotify Music		4.20
Leica		4.09
Faber-Castell		4.00
Lollapalooza		3.84
A Game of Tones		3.83
Olympus		3.33
Dr. Martens		3.23
Martini		2.89
Matrix		2.88
Carhartt		2.87
Pantone Inc		2.84
NBC		2.84
Polaroid		2.78
League of Legends		2.74
Renault		2.71
Jack Daniels		2.61
KENZO		2.48
Heineken		2.48
Lacoste		2.47
Red Bull		2.44
Urban Outfitters		2.43
Yves Saint Laurent		2.39