NewDad
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
82,700
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-30 15:52:58 UTC
Genres
Biography
NewDad has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, UNITED KINGDOM, IRELAND. A heavily male (60%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 2,242 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with leading lifestyle names signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 82,700 · Engagements 562 · Rate 0.7% Posts 746 · Views 4,416 · Avg Likes 534 · Avg Comments 16 · Avg Views 4,416 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 31% 35-44: 11% 45-64: 7% |
Largest: 18-24 (45%); next: 25-34 (31%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
UNITED STATES (21%) UNITED KINGDOM (19%) IRELAND (10%) FRANCE (4%) MEXICO (4%) |
Top regions: UNITED STATES (21%), UNITED KINGDOM (19%), IRELAND (10%) |
| Platform Engagement | Tiktok: 2,242 avg views/post · Youtube: 2,174 avg views/post | Best reach: Tiktok 2,242 avg views; best engagement: Tiktok 301 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: NewDad
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-04-11 02:00 UTC | Coachella 2026 | Empire Polo Club | Indio, United States | — |
| 2026-04-16 02:00 UTC | NewDad, Freak Slug | Great American Music Hall | San Francisco, United States | |
| 2026-04-16 03:00 UTC | NewDad, Freak Slug | The Independent | San Francisco, United States |
