New West

New West — pop artist from CA.

Toronto-based artist collective New West is responsible for both the music and artwork associated with their projects. The collective's website,…

Influence: 66.71% Fanbase: 44.96% Trending: 77.58% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 9.54% • Very Strong

As of 2025-09-08

552,026

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 21:21:15 UTC

Genres

poptoronto indieindie poppopalternativealternative

Biography

Toronto-based artist collective New West is responsible for both the music and artwork associated with their projects. The collective's website, www.newwest199x.com, serves as a central hub for their creations, showcasing their unique blend of music and visual art.

Top Brand Affinities

Report Date: 2025-09-08

New West maintains consistent pull among 18-24 & 25-34 audiences across INDONESIA, PHILIPPINES, BRAZIL. The audience leans male-leaning (51%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 4,307 avg views per post; Instagram functions as the community touchpoint. Affinity with Amazon Music, Budweiser, Lollapalooza makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist New West score 0.25% — Low bucket.

Brand: Amazon MusicBrand: BudweiserBrand: Lollapalooza

Followers:552,026

Engagements:1,375

Rate:0.2%

Posts:589

Avg Likes:1,337

Avg Comments:55

Avg Views:8,491

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 552,026 · Engagements 1,375 · Rate 0.2% Posts 589 · Views 8,491 · Avg Likes 1,337 · Avg Comments 55 · Avg Views 8,491	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 25% 13-17: 10% 35-44: 3%	Largest: 18-24 (61%); next: 25-34 (25%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	INDONESIA (20%) PHILIPPINES (15%) BRAZIL (11%) INDIA (9%) UNITED STATES (9%)	Top regions: INDONESIA (20%), PHILIPPINES (15%), BRAZIL (11%)
Platform Engagement	Instagram: 1,072 avg likes/post · Tiktok: 4,307 avg views/post · Youtube: 4,184 avg views/post	Best reach: Tiktok 4,307 avg views; best engagement: Instagram 1,072 avg likes

Top Brand Affinities

Amazon Music

Score: 9.54

Budweiser

Score: 7.92

Lollapalooza

Score: 7.13

Urban Outfitters

Score: 6.94

Maison Margiela

Score: 6.29

Coachella

Score: 5.96

Free People

Score: 5.54

Spotify Music

Score: 4.96

Kodak

Score: 4.87

Sunnies Studios

Score: 3.94

SoundCloud

Score: 3.49

Abercrombie & Fitch

Score: 3.16

Brand	Category	Score
Amazon Music		9.54
Budweiser		7.92
Lollapalooza		7.13
Urban Outfitters		6.94
Maison Margiela		6.29
Coachella		5.96
Free People		5.54
Spotify Music		4.96
Kodak		4.87
Sunnies Studios		3.94
SoundCloud		3.49
Abercrombie & Fitch		3.16
Lululemon Athletica		3.08
Fujifilm		2.72
Carhartt		2.60
Polaroid		2.57
Dr. Martens		2.56
Showtime		2.47
Topshop		2.26
Paramount Pictures		2.16
A Game of Tones		2.10
CBS Television Studios		2.05
Levi's		2.04
ASOS		1.98
H&M		1.96
CBS		1.95
Aperol		1.88
Tinder		1.83
Airbnb		1.80
Vogue		1.72
shein		1.71
Cartier		1.66
Balenciaga		1.62
Guinness		1.61
UNIQLO		1.61
Vans		1.60
Guess		1.58
Chrysler		1.58
Beats Electronics		1.57
Target		1.53
Converse		1.50
Warner Bros		1.46
Costco		1.41
SheInside		1.40
Forever 21		1.38
Pixar		1.33
Polo Ralph Lauren		1.32
Walmart		1.30
McDonald's		1.28
Bellagio		1.27