New Medicine

New Medicine — rock artist from US.

Formed in 2009, New Medicine is a modern hard rock band that infuses the energy of hard rock with the emotion of post-grunge and a hint of hip hop, creating a…

Influence: 56.79% Fanbase: 34.71% Trending: 67.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 55.51% • Very Strong

As of 2025-09-10

79,794

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 08:06:02 UTC

Genres

rockrockrap rockalternative rockpunk rockalternativemodern alternative rockmetalalternative metalpunkpost-screamo

Biography

Formed in 2009, New Medicine is a modern hard rock band that infuses the energy of hard rock with the emotion of post-grunge and a hint of hip hop, creating a dynamic sound that balances swagger and vulnerability. Their debut album "Race You to the Bottom" in 2011 landed them on the Billboard 200, while their sophomore release "Breaking The Model" in 2014 has garnered over 75 million streams on Spotify. After a hiatus in 2015, the band returned with singles like "Die Trying," "Fuck It," "Life Like This," and "Own It," featuring a collaboration with Adelitas Way. Frontman Scherer, also known as Jake Rose, is now based in Nashville where he writes and produces music for country and rock artists, with a new EP from New Medicine set for release in 2022 alongside reunion tour dates.

Top Brand Affinities

Report Date: 2025-09-10

New Medicine resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, INDIA, CANADA. The demographic is male-leaning (50%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 2,166 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Impericon, Mapfre, Live Nation maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist New Medicine score 0.59% — Low bucket.

Brand: ImpericonBrand: MapfreBrand: Live Nation

Followers:79,794

Engagements:474

Rate:0.6%

Posts:817

Avg Likes:463

Avg Comments:52

Avg Views:2,166

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 79,794 · Engagements 474 · Rate 0.6% Posts 817 · Views 2,166 · Avg Likes 463 · Avg Comments 52 · Avg Views 2,166	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 32% 35-44: 9% 13-17: 6%	Largest: 18-24 (50%); next: 25-34 (32%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	UNITED STATES (52%) INDIA (7%) CANADA (5%) UNITED KINGDOM (3%) RUSSIA (3%)	Top regions: UNITED STATES (52%), INDIA (7%), CANADA (5%)
Platform Engagement	Instagram: 309 avg likes/post · Youtube: 2,166 avg views/post	Best reach: Youtube 2,166 avg views; best engagement: Instagram 309 avg likes

Top Brand Affinities

Impericon

Score: 55.51

Mapfre

Score: 34.87

Live Nation

Score: 30.05

Sugarpill Cosmetics

Score: 25.81

Arctic Fox hair Color

Score: 22.46

Hot Topic

Score: 20.45

Taco Bell

Score: 13.17

Amazon Music

Score: 12.05

Lime Crime

Score: 11.97

Tomb Raider

Score: 10.66

Houston Livestock Show and Rodeo

Score: 10.02

Influenster

Score: 9.28

Brand	Category	Score
Impericon		55.51
Mapfre		34.87
Live Nation		30.05
Sugarpill Cosmetics		25.81
Arctic Fox hair Color		22.46
Hot Topic		20.45
Taco Bell		13.17
Amazon Music		12.05
Lime Crime		11.97
Tomb Raider		10.66
Houston Livestock Show and Rodeo		10.02
Influenster		9.28
Borderlands		8.94
Sanderson		8.81
Monster Beverage		8.39
Applebee's		8.11
Power Rangers		8.05
Comedy Central		8.05
Mountain Dew		8.01
GameStop		7.73
Kroger		7.68
Columbia Pictures		7.66
AMC		7.57
Pontiac		6.22
Jameson		5.87
Verizon		5.84
Showtime		5.70
Pacific Northwest Wonderland		5.43
FedEx		5.36
Jeep		5.36
Bud Light		5.31
Bath & Body Works		5.31
WWE		5.25
Gillette		5.22
Urban Decay Cosmetics		5.05
BarkBox		4.97
Fallout		4.91
Margaritaville		4.89
BH Cosmetics		4.80
Walmart		4.78
American Airlines		4.72
Dunkin' Donuts		4.31
Chevrolet		4.23
Busch		4.21
MTV		4.05
NBC		3.98
NHL		3.94
Jack Daniels		3.94
Oakley		3.80
Kickstarter		3.77