New Hope Club
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,890,507
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:55:16 UTC
Genres
Biography
New Hope Club reliably reaches 18-24 & 25-34 audiences in INDONESIA, UNITED STATES, BRAZIL. The base is heavily female (74%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (12,081 avg views per post); Instagram layers on depth and replies. The audience sits near GENTLE MONSTER, iHeartRadio Music Awards, CBS Television Studios, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,890,507 · Engagements 19,216 · Rate 0.7% Posts 724 · Views 12,081 · Avg Likes 19,169 · Avg Comments 190 · Avg Views 12,081 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 17% 13-17: 17% 35-44: 2% |
Largest: 18-24 (64%); next: 25-34 (17%) |
| Gender Split |
Female: 74% Male: 26% Non-binary/Other: 0% |
Skews female (74%) |
| Top Countries |
INDONESIA (22%) UNITED STATES (10%) BRAZIL (9%) RUSSIA (7%) INDIA (4%) |
Top regions: INDONESIA (22%), UNITED STATES (10%), BRAZIL (9%) |
| Platform Engagement | Instagram: 18,268 avg likes/post · Youtube: 12,081 avg views/post | Best reach: Youtube 12,081 avg views; best engagement: Instagram 18,268 avg likes |
Top Brand Affinities
GENTLE MONSTER
iHeartRadio Music Awards
CBS Television Studios
Primark
Summit Entertainment
CBS
ASOS
Fila
Topshop
Urban Outfitters
Coachella
Nickelodeon
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 12.88 | |
| iHeartRadio Music Awards | 6.87 | |
| CBS Television Studios | 3.96 | |
| Primark | 3.82 | |
| Summit Entertainment | 3.74 | |
| CBS | 3.25 | |
| ASOS | 3.16 | |
| Fila | 2.90 | |
| Topshop | 2.87 | |
| Urban Outfitters | 2.80 | |
| Coachella | 2.79 | |
| Nickelodeon | 2.68 | |
| Polaroid | 2.67 | |
| Lollapalooza | 2.49 | |
| H&M | 2.43 | |
| Victoria's Secret | 2.31 | |
| UNIQLO | 2.27 | |
| MTV | 2.27 | |
| Snoopy And The Peanuts Gang | 2.20 | |
| Kodak | 1.96 | |
| Bershka | 1.93 | |
| Hyundai | 1.93 | |
| shein | 1.90 | |
| New Balance | 1.81 | |
| musical.ly | 1.80 | |
| Showtime | 1.76 | |
| Lacoste | 1.75 | |
| Costco | 1.72 | |
| Hollister Co | 1.71 | |
| Vogue | 1.70 | |
| Fenty beauty | 1.69 | |
| Aperol | 1.69 | |
| SheInside | 1.64 | |
| Too Faced Cosmetics | 1.63 | |
| Walt Disney | 1.60 | |
| The North Face | 1.56 | |
| Polo Ralph Lauren | 1.54 | |
| Spotify Music | 1.51 | |
| Calvin Klein | 1.51 | |
| Lush | 1.46 | |
| Pixar | 1.44 | |
| Converse | 1.37 | |
| Universal | 1.36 | |
| L'Oréal Paris | 1.32 | |
| Starbucks | 1.32 | |
| Pepsi | 1.31 | |
| Vans | 1.30 | |
| Zara | 1.29 | |
| Forever 21 | 1.24 | |
| Pandora | 1.22 |
Official Profiles
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LoginArtist: New Hope Club
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
