New Constellations

New Constellations — pop artist from US.

New Constellations, formed by childhood friends Harlee Case and Josh Smith, creates an ethereal blend of eager melodies, striking guitar hooks, and celestial…

Influence: 54.80% Fanbase: 15.67% Trending: 74.36% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Weedmaps • 45.70% • Very Strong

As of 2025-09-09

74,053

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:15:58 UTC

Genres

poppopindie popr&b, funk & soulvapor soul

Biography

New Constellations, formed by childhood friends Harlee Case and Josh Smith, creates an ethereal blend of eager melodies, striking guitar hooks, and celestial vocals that enrapture listeners in a cosmic dreamscape. The Portland-based duo, who first collaborated at 14, have evolved over 15 years into a dynamic perspective that shines through in their debut single "Hot Blooded," a poignant exploration of love's warmth and compassion with magnetic flare. After a successful first year, including selling out Portland's Mission Theater and earning a top-spot on Gorillaz's editorial playlist, New Constellations is poised for upcoming releases that promise to continue their signature gilded alchemy.

Top Brand Affinities

Report Date: 2025-09-09

New Constellations speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, BRAZIL, CANADA. Composition is heavily male (67%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (2,817 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Weedmaps, Pacific Northwest Wonderland, Live Nation, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist New Constellations score 0.68% — Low bucket.

Brand: WeedmapsBrand: Pacific Northwest WonderlandBrand: Live Nation

Followers:74,053

Engagements:500

Rate:0.7%

Posts:1,372

Avg Likes:474

Avg Comments:26

Avg Views:4,072

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 74,053 · Engagements 500 · Rate 0.7% Posts 1,372 · Views 4,072 · Avg Likes 474 · Avg Comments 26 · Avg Views 4,072	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 29% 35-44: 18% 45-64: 6%	Largest: 25-34 (44%); next: 18-24 (29%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (32%) BRAZIL (8%) CANADA (5%) MEXICO (5%) GERMANY (4%)	Top regions: UNITED STATES (32%), BRAZIL (8%), CANADA (5%)
Platform Engagement	Instagram: 255 avg likes/post · Tiktok: 1,255 avg views/post · Youtube: 2,817 avg views/post	Best reach: Youtube 2,817 avg views; best engagement: Instagram 255 avg likes

Top Brand Affinities

Weedmaps

Score: 45.70

Pacific Northwest Wonderland

Score: 37.88

Live Nation

Score: 20.08

MOOG

Score: 20.08

Free People

Score: 14.35

Nasty Gal

Score: 10.80

Ableton

Score: 10.10

Amazon Music

Score: 9.48

Bonneville

Score: 9.37

NORDSTROM

Score: 7.94

Coachella

Score: 7.46

Coors

Score: 7.34

Brand	Category	Score
Weedmaps		45.70
Pacific Northwest Wonderland		37.88
Live Nation		20.08
MOOG		20.08
Free People		14.35
Nasty Gal		10.80
Ableton		10.10
Amazon Music		9.48
Bonneville		9.37
NORDSTROM		7.94
Coachella		7.46
Coors		7.34
Urban Outfitters		6.09
iHeartRadio Music Awards		6.06
Spotify Music		5.75
Anthropologie		5.64
Showtime		5.50
Kodak		5.27
Airbnb		5.20
Jameson		5.17
Lollapalooza		5.02
Polaroid		4.87
Oculus		4.74
Kickstarter		4.47
Verizon		4.20
Paramount Pictures		4.19
SoundCloud		4.01
Carhartt		3.98
Fujifilm		3.94
Leica		3.70
MTV		3.47
NBC		3.38
Target		3.36
Summit Entertainment		3.33
A Game of Tones		3.25
Tinder		3.18
Dr. Martens		3.15
Columbia Pictures		3.08
Matrix		2.94
Sunnies Studios		2.90
Budweiser		2.79
Martini		2.74
Nickelodeon		2.73
NHL		2.68
AMC		2.68
Vogue		2.66
Cadillac		2.62
Olaplex		2.58
Aperol		2.58
Busch		2.56