Neschastny Sluchay

Neschastny Sluchay — rock artist from RU.

"Neschastny Sluchai" is a Russian rock band known for their eclectic and energetic sound that blends elements of punk, new wave, and alternative rock. Formed…

Influence: 56.50% Fanbase: 37.02% Trending: 66.23% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-09-09

63,900

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2026-01-01 04:03:56 UTC

Genres

rockrockrussian rockalternative rockpop rockeuropeanbard

Biography

"Neschastny Sluchai" is a Russian rock band known for their eclectic and energetic sound that blends elements of punk, new wave, and alternative rock. Formed in Moscow in 1983, the band quickly gained a following in the underground music scene and became known for their provocative lyrics and high-energy live performances. Their music often tackles social and political issues with a raw and unapologetic edge, making them a standout in the Russian rock music landscape.

With a career spanning several decades, Neschastny Sluchai continues to be a prominent force in the Russian music scene, influencing a new generation of artists with their unique blend of genres and fearless approach to songwriting. Their enduring appeal lies in their ability to capture the spirit of rebellion and defiance, making them a beloved and respected band among fans of alternative rock in Russia and beyond.

Top Brand Affinities

Report Date: 2025-09-09

Neschastny Sluchay is a clear fit for 25-34 & 35-44 audiences with strength across RUSSIA, UKRAINE, UNITED STATES. The audience is heavily male (74%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (6,611 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Neschastny Sluchay score 0.73% — Low bucket.

Followers:63,900

Engagements:464

Rate:0.7%

Posts:453

Avg Likes:406

Avg Comments:41

Avg Views:6,611

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 63,900 · Engagements 464 · Rate 0.7% Posts 453 · Views 6,611 · Avg Likes 406 · Avg Comments 41 · Avg Views 6,611	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 35-44: 30% 45-64: 17% 18-24: 16%	Largest: 25-34 (35%); next: 35-44 (30%)
Gender Split	Female: 26% Male: 74% Non-binary/Other: 0%	Skews male (74%)
Top Countries	RUSSIA (59%) UKRAINE (18%) UNITED STATES (4%) ISRAEL (3%) BELARUS (2%)	Top regions: RUSSIA (59%), UKRAINE (18%), UNITED STATES (4%)
Platform Engagement	Youtube: 6,611 avg views/post	Best reach: Youtube 6,611 avg views; best engagement: Youtube 406 avg likes