NERIAH
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
579,379
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:09:26 UTC
Genres
Biography
NERIAH resonates most with 18-24 & 13-17 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (92%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (13,550 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to Live Nation, Warner Music, Amazon Music makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 579,379 · Engagements 2,780 · Rate 0.5% Posts 5,675 · Views 14,740 · Avg Likes 2,595 · Avg Comments 136 · Avg Views 14,740 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 68% 13-17: 16% 25-34: 15% 35-44: 2% |
Largest: 18-24 (68%); next: 13-17 (16%) |
| Gender Split |
Female: 92% Male: 8% Non-binary/Other: 0% |
Skews female (92%) |
| Top Countries |
UNITED STATES (51%) UNITED KINGDOM (7%) CANADA (6%) ARGENTINA (2%) AUSTRALIA (2%) |
Top regions: UNITED STATES (51%), UNITED KINGDOM (7%), CANADA (6%) |
| Platform Engagement | Instagram: 1,025 avg likes/post · Tiktok: 13,550 avg views/post · Youtube: 1,190 avg views/post | Best reach: Tiktok 13,550 avg views; best engagement: Tiktok 1,527 avg likes |
Top Brand Affinities
Live Nation
Warner Music
Amazon Music
REVOLVE
iHeartRadio Music Awards
Barbie
American Eagle
Brandy Melville
Hot Topic
NBC
MISSGUIDED
Verizon
| Brand | Category | Score |
|---|---|---|
| Live Nation | 38.18 | |
| Warner Music | 27.36 | |
| Amazon Music | 21.30 | |
| REVOLVE | 19.92 | |
| iHeartRadio Music Awards | 16.54 | |
| Barbie | 10.48 | |
| American Eagle | 8.92 | |
| Brandy Melville | 8.15 | |
| Hot Topic | 7.68 | |
| NBC | 6.56 | |
| MISSGUIDED | 6.52 | |
| Verizon | 6.12 | |
| ULTA Beauty | 5.94 | |
| Gillette | 5.79 | |
| Coach | 5.79 | |
| American Airlines | 5.57 | |
| boohoo | 5.47 | |
| Paramount Pictures | 5.47 | |
| Steve Madden | 5.40 | |
| Coachella | 4.87 | |
| Free People | 4.77 | |
| Ableton | 4.74 | |
| Urban Outfitters | 4.47 | |
| Lululemon Athletica | 4.15 | |
| Taco Bell | 4.09 | |
| Fenty beauty | 3.55 | |
| Dr. Martens | 3.43 | |
| Abercrombie & Fitch | 3.33 | |
| NHL | 3.21 | |
| Victoria's Secret | 3.16 | |
| Lollapalooza | 3.07 | |
| Kylie Cosmetics | 2.69 | |
| AMC | 2.60 | |
| ASOS | 2.54 | |
| musical.ly | 2.52 | |
| Kodak | 2.47 | |
| Benefit Cosmetics | 2.46 | |
| Versace | 2.46 | |
| Sephora | 2.43 | |
| Forever 21 | 2.38 | |
| Tomorrowland | 2.35 | |
| FashionNova | 2.32 | |
| Nickelodeon | 2.26 | |
| Bellagio | 2.25 | |
| BBC | 2.19 | |
| MTV | 2.17 | |
| Too Faced Cosmetics | 2.15 | |
| Primark | 2.10 | |
| H&M | 2.03 | |
| Calvin Klein | 2.01 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
