Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,221,855
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:16:48 UTC
Genres
Biography
Throughout his career, Nek has showcased his musical talents and emotional depth, earning critical acclaim and a dedicated fan base. His journey from early beginnings in Italian club circuits to international fame through hits like "Laura non C'è" exemplifies his versatility as a musician. With his unique blend of pop, rock, and heartfelt lyrics, Nek continues to captivate audiences and leave a lasting impact on the music industry, solidifying his place as a prominent figure in Italian music.
Nek is a clear fit for 25-34 & 18-24 audiences with strength across ITALY, MEXICO, SPAIN. The audience is male-leaning (54%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (10,790 avg views per post); Instagram builds the community layer. Affinity data highlights OVS, Elisabetta Franchi, Warner Music, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,221,855 · Engagements 8,236 · Rate 0.7% Posts 1,146 · Views 10,790 · Avg Likes 8,169 · Avg Comments 351 · Avg Views 10,790 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 31% 35-44: 17% 45-64: 6% |
Largest: 25-34 (43%); next: 18-24 (31%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
ITALY (43%) MEXICO (8%) SPAIN (6%) UNITED STATES (6%) PERU (5%) |
Top regions: ITALY (43%), MEXICO (8%), SPAIN (6%) |
| Platform Engagement | Instagram: 7,636 avg likes/post · Youtube: 10,790 avg views/post | Best reach: Youtube 10,790 avg views; best engagement: Instagram 7,636 avg likes |
Top Brand Affinities
OVS
Elisabetta Franchi
Warner Music
Liu Jo
Miele
Superga
Alitalia
Calzedonia
Barilla
Intimissimi
Lancia
Brunello
| Brand | Category | Score |
|---|---|---|
| OVS | 50.21 | |
| Elisabetta Franchi | 35.05 | |
| Warner Music | 33.63 | |
| Liu Jo | 25.80 | |
| Miele | 20.93 | |
| Superga | 20.71 | |
| Alitalia | 19.17 | |
| Calzedonia | 17.72 | |
| Barilla | 17.17 | |
| Intimissimi | 15.58 | |
| Lancia | 13.57 | |
| Brunello | 13.06 | |
| Alfa Romeo | 10.98 | |
| Arezzo | 9.93 | |
| Selfiegram | 9.22 | |
| Kiko | 7.90 | |
| Lidl | 6.16 | |
| Lindt | 6.11 | |
| Campari | 5.88 | |
| Ryanair | 5.19 | |
| Emporio Armani | 5.14 | |
| Patek Philippe | 5.06 | |
| ABC | 4.58 | |
| Fiat | 4.53 | |
| Moschino | 4.33 | |
| Armani | 4.11 | |
| Pizza Lover | 3.98 | |
| Ducati | 3.94 | |
| Aperol | 3.92 | |
| Harrods | 3.83 | |
| Tiffany | 3.80 | |
| Valentino | 3.78 | |
| Nutella | 3.74 | |
| Dolce & Gabbana | 3.59 | |
| Stradivarius | 3.45 | |
| Martini | 3.45 | |
| Daniel Wellington | 3.39 | |
| Ferrero | 3.37 | |
| NBC | 3.25 | |
| Polaroid | 3.18 | |
| Pandora | 2.89 | |
| Ferrari | 2.71 | |
| Bellagio | 2.62 | |
| Montblanc | 2.59 | |
| Travelgram | 2.57 | |
| Ray-Ban | 2.56 | |
| Primark | 2.54 | |
| Fendi | 2.43 | |
| Universal | 2.26 | |
| Bershka | 2.01 |
Official Profiles
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LoginArtist: Nek
The map shows every radio station that aired Nek today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-22)
Total: 3,204,567
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
2,830,963 | 88.34% |
| [+] |
Last.fm |
253,340 | 7.91% |
| [+] |
Pandora |
120,264 | 3.75% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-05 05:15 UTC | Nek | Gran Teatro Geox | Padua, Italy | |
| 2026-03-08 04:30 UTC | Nek | Teatro Colosseo | Villar Pellice, Italy | |
| 2026-03-10 04:00 UTC | Nek | Teatro Ponchielli | Cremona, Italy | |
| 2026-03-14 04:00 UTC | Nek | Brixia Forum | Desenzano del Garda, Italy | |
| 2026-03-15 04:00 UTC | Nek | Teatro Galleria | Legnano, Italy | |
| 2026-03-18 04:00 UTC | Nek | Teatro Augusteo | Naples, Italy | |
| 2026-03-20 04:00 UTC | Nek | Sala Petrassi | Rome, Italy | |
| 2026-03-20 04:00 UTC | Roma Jazz Festival 2026 | Auditorium Parco della Musica | Rome, Italy | |
| 2026-03-23 04:00 UTC | Nek | Palatour | Bitritto, Italy | |
| 2026-03-28 04:00 UTC | Nek | TUSCANY HALL | Florence, Italy | |
| 2026-03-31 04:00 UTC | Nek | Teatro EuropAuditorium | Bologna, Italy | |
| 2026-04-01 04:00 UTC | Nek | Teatro degli Arcimboldi | Milan, Italy | |
| 2026-04-04 04:00 UTC | Nek | Teatro Regio | Parma, Italy | |
| 2026-04-08 03:00 UTC | Nek | Alhambra | Paris, France | |
| 2026-04-08 03:00 UTC | Nek | Alhambra Théâtre Music-Hall | Paris, France | |
| 2026-04-10 03:00 UTC | Nek | Liederhalle | Stuttgart, Germany | |
| 2026-04-12 03:00 UTC | Nek | X-TRA | Zürich, Switzerland | — |
| 2026-04-13 03:00 UTC | Nek | Bierhübeli | Bern, Switzerland | — |
