Negrita
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
155,150
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:06:53 UTC
Genres
Biography
The band plans to include "I Ragazzi Stanno Bene" and two other new tracks in their second Best Of album, marking 25 years of their musical journey. This release follows their initial compilation in 2003, coinciding with their first appearance at Sanremo, hinting at a significant milestone in their evolution as a band.
Negrita is a clear fit for 25-34 & 18-24 audiences with strength across ITALY, UNITED KINGDOM, SPAIN. The audience is heavily male (62%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (2,634 avg views per post); Instagram builds the community layer. Affinity data highlights Arezzo, UniCredit, Superga, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 155,150 · Engagements 1,857 · Rate 1.2% Posts 1,742 · Views 2,634 · Avg Likes 1,853 · Avg Comments 57 · Avg Views 2,634 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 43% 18-24: 31% 35-44: 16% 45-64: 7% |
Largest: 25-34 (43%); next: 18-24 (31%) |
| Gender Split |
Female: 38% Male: 62% Non-binary/Other: 0% |
Skews male (62%) |
| Top Countries |
ITALY (90%) UNITED KINGDOM (1%) SPAIN (1%) FRANCE (1%) SWITZERLAND (1%) |
Top regions: ITALY (90%), UNITED KINGDOM (1%), SPAIN (1%) |
| Platform Engagement | Instagram: 1,801 avg likes/post · Youtube: 2,634 avg views/post | Best reach: Youtube 2,634 avg views; best engagement: Instagram 1,801 avg likes |
Top Brand Affinities
Arezzo
UniCredit
Superga
Warner Music
Miele
Asolo
Peroni
Brunello
Campari
Alfa Romeo
Calzedonia
Dainese
| Brand | Category | Score |
|---|---|---|
| Arezzo | 31.51 | |
| UniCredit | 31.24 | |
| Superga | 29.34 | |
| Warner Music | 27.39 | |
| Miele | 25.69 | |
| Asolo | 25.65 | |
| Peroni | 21.28 | |
| Brunello | 15.66 | |
| Campari | 14.68 | |
| Alfa Romeo | 12.45 | |
| Calzedonia | 10.91 | |
| Dainese | 9.26 | |
| Ryanair | 9.23 | |
| Sennheiser | 9.02 | |
| Selfiegram | 9.01 | |
| Patek Philippe | 7.13 | |
| Fiat | 6.97 | |
| Martini | 4.65 | |
| Pizza Lover | 4.58 | |
| Polaroid | 4.50 | |
| Lindt | 4.37 | |
| Ducati | 4.22 | |
| Ferrero | 4.20 | |
| Rimmel | 4.20 | |
| Ray-Ban | 4.20 | |
| Guinness | 4.14 | |
| Nespresso | 3.71 | |
| Aperol | 3.71 | |
| UEFA | 3.68 | |
| ABC | 3.64 | |
| Ferrari | 3.46 | |
| Lego | 3.45 | |
| Snoopy And The Peanuts Gang | 3.24 | |
| Leica | 3.23 | |
| Valentino | 3.11 | |
| Travelgram | 3.03 | |
| musical.ly | 3.02 | |
| Columbia Pictures | 2.99 | |
| Nutella | 2.98 | |
| NBC | 2.96 | |
| National Geographic | 2.93 | |
| Dolce & Gabbana | 2.87 | |
| A Game of Tones | 2.73 | |
| Armani | 2.72 | |
| Bellagio | 2.72 | |
| Spotify Music | 2.70 | |
| Universal | 2.56 | |
| Huawei | 2.48 | |
| Pantone Inc | 2.48 | |
| Jack Daniels | 2.42 |
Official Profiles
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LoginArtist: Negrita
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 04:00 UTC | Negrita | Teatro di Varese | Varese, Italy | |
| 2025-12-11 05:00 UTC | Negrita | Nuovo Teatro Verdi Srl | Montecatini Terme, Italy | |
| 2025-12-13 04:30 UTC | Negrita | Teatro Infinity 1 | Cremona, Italy | |
| 2025-12-13 05:00 UTC | Negrita | Cremona, Infinity 1 – Pala Cremona | Cremona, Italy | |
| 2025-12-14 05:00 UTC | Negrita | Carisport | Cesena, Italy | |
| 2025-12-17 05:15 UTC | Negrita | Gran Teatro Geox | Padua, Italy | |
| 2025-12-18 05:00 UTC | Negrita | Politeama Rossetti | Trieste, Italy |
