Neffex Brand Affinity ranks highest Rockstar Games at 8.80% . Very Strong. Score DMDB 65.66% | Fanbase 58.16%

Neffex — alternative artist from US.

NEFFEX is a music duo known for their prolific output and copyright-free music approach. They gained recognition for releasing 100 original songs in 100 weeks,…

Neffex

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc9-bba3-b1ca-94ae-a0369fe50396

Find Artist

Genres

alternativealternativehip-hop & raphip-hop/rapcontemporary hip hoptrap/future bass

Influential: 65.66% Fanbase: 58.16% Trending: 69.41%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Rockstar Games • 8.80% • Very Strong

As of 2025-09-09

8,498,899

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 65.66% | Fanbase 58.16% | Trending 69.41% | CAREER STAGE: MAINSTREAM

Biography

NEFFEX is a music duo known for their prolific output and copyright-free music approach. They gained recognition for releasing 100 original songs in 100 weeks, leading to a growing fan base and over 10 billion streams across platforms. With hit singles like "Fight Back" amassing over 500 million streams, NEFFEX has been featured on Billboard and Forbes, as well as securing syncs on ESPN and Fox Sports. Their success has seen them embark on sold-out tours and consistently grow their streaming numbers, now reaching over 125 million monthly streams.

In Fall 2023, following their second round of releasing 100 songs in 100 weeks, NEFFEX successfully sold out a 30-show world tour. Their dedication to inspiring listeners and building a platform for a "youthful movement for freedom" continues to drive their success and expand their reach across the internet.

Report Date: 2025-09-09

Neffex maintains consistent pull among 18-24 & 25-34 audiences across INDIA, INDONESIA, UNITED STATES. The audience leans heavily male (81%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 66,700 avg views per post; Tiktok functions as the community touchpoint. Affinity with Rockstar Games, Life Is Strange, Pioneer makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Neffex score 0.18% — Low bucket.

Brand: Rockstar GamesBrand: Life Is StrangeBrand: Pioneer

Followers:8,498,899

Engagements:15,346

Rate:0.2%

Posts:1,057

Avg Likes:14,286

Avg Comments:256

Avg Views:105,954

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,498,899 · Engagements 15,346 · Rate 0.2% Posts 1,057 · Views 105,954 · Avg Likes 14,286 · Avg Comments 256 · Avg Views 105,954	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 25% 13-17: 9% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (25%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	INDIA (19%) INDONESIA (13%) UNITED STATES (11%) BRAZIL (8%) MYANMAR (BURMA) (5%)	Top regions: INDIA (19%), INDONESIA (13%), UNITED STATES (11%)
Platform Engagement	Instagram: 5,683 avg likes/post · Tiktok: 66,700 avg views/post · Youtube: 39,254 avg views/post	Best reach: Tiktok 66,700 avg views; best engagement: Tiktok 6,344 avg likes

Top Brand Affinities

Rockstar Games

Score: 8.80

Life Is Strange

Score: 8.38

Pioneer

Score: 5.80

Need for Speed

Score: 5.62

Ableton

Score: 4.97

Monster Beverage

Score: 4.78

Resident Evil

Score: 4.18

Skechers

Score: 4.06

Beats Electronics

Score: 3.99

League of Legends

Score: 3.74

Tomorrowland

Score: 3.66

Gymshark

Score: 3.63

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Top Brand Affinities

Brand	Category	Score
Rockstar Games		8.80
Life Is Strange		8.38
Pioneer		5.80
Need for Speed		5.62
Ableton		4.97
Monster Beverage		4.78
Resident Evil		4.18
Skechers		4.06
Beats Electronics		3.99
League of Legends		3.74
Tomorrowland		3.66
Gymshark		3.63
Counter-Strike		3.58
SoundCloud		3.38
UEFA		3.32
The Witcher		3.28
Ubisoft		3.04
Call of Duty		2.95
Under Armour		2.85
AMC		2.75
Transformers		2.58
Activision Blizzard		2.57
Rover		2.29
Pokemon Go		2.21
PlayStation		1.98
Nokia		1.95
Bugatti		1.94
Grand Theft Auto		1.90
Red Bull		1.84
Mitsubishi		1.73
Spotify Music		1.73
musical.ly		1.73
KTM		1.72
Victoria's Secret		1.70
Sprite		1.70
Dodge		1.65
Adobe		1.65
Calvin Klein		1.64
Nintendo		1.63
Xbox		1.55
Snapseed		1.54
Puma		1.54
Reebok		1.54
Warner Bros		1.53
FIFA		1.50
UFC		1.50
Ducati		1.48
Subaru		1.48
Sony		1.47
Tesla Motors		1.46