NEEDTOBREATHE

NEEDTOBREATHE — pop artist from US.

GRAMMY-nominated, multi-platinum band NEEDTOBREATHE, with a 20-year history of chart-topping hits and global tours, returns with their 9th studio album,…

Influence: 67.91% Fanbase: 57.07% Trending: 73.33% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Chick-fil-A • 18.88% • Very Strong

As of 2025-09-09

990,193

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2026-03-08 02:46:26 UTC

Genres

popneo mellowindiecousticachristian indierockpop rockrockchristian alternative rockalternative rockspiritualsccmchristian musicworshipfolk & traditionalfolk-pop

Biography

GRAMMY-nominated, multi-platinum band NEEDTOBREATHE, with a 20-year history of chart-topping hits and global tours, returns with their 9th studio album, "CAVES," set for release on September 15. Despite their iconic status in the music industry, the band still felt the need to prove themselves, driven by a unique fusion of modern rock, soul, and pop that has garnered them a dedicated fanbase. Over the years, NEEDTOBREATHE has secured five #1 albums on various Billboard charts, accumulated 2 billion career streams, and collaborated with big-name artists like Taylor Swift and OneRepublic. With "CAVES," the band aims to step out of the shadows of modern rock and into the spotlight, offering a collection of soulful melodies and epic energy that expands their sonic universe.

Formed in South Carolina in 2001, NEEDTOBREATHE has honed their craft to create songs that resonate deeply with fans, capturing the essence of the human experience through masterful musicianship and heartfelt lyrics. Their latest album represents a new chapter for the band, showcasing their growth and evolution while staying true to their roots. With a sound that transcends genres and a live show that captivates audiences worldwide, NEEDTOBREATHE continues to push boundaries and challenge expectations in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

NEEDTOBREATHE has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, BRAZIL, CANADA. A female-leaning (53%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 12,500 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Chick-fil-A, Verizon, Houston Livestock Show and Rodeo signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist NEEDTOBREATHE score 0.61% — Low bucket.

Brand: Chick-fil-ABrand: VerizonBrand: Houston Livestock Show and Rodeo

Followers:990,193

Engagements:5,993

Rate:0.6%

Posts:2,182

Avg Likes:5,919

Avg Comments:112

Avg Views:22,201

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 990,193 · Engagements 5,993 · Rate 0.6% Posts 2,182 · Views 22,201 · Avg Likes 5,919 · Avg Comments 112 · Avg Views 22,201	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 41% 25-34: 32% 35-44: 14% 45-64: 8%	Largest: 18-24 (41%); next: 25-34 (32%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (57%) BRAZIL (14%) CANADA (4%) NIGERIA (2%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (57%), BRAZIL (14%), CANADA (4%)
Platform Engagement	Instagram: 4,331 avg likes/post · Tiktok: 12,500 avg views/post · Youtube: 9,701 avg views/post	Best reach: Tiktok 12,500 avg views; best engagement: Instagram 4,331 avg likes

Top Brand Affinities

Chick-fil-A

Score: 18.88

Verizon

Score: 11.11

Houston Livestock Show and Rodeo

Score: 9.57

Madewell

Score: 8.98

Publix

Score: 8.10

Kroger

Score: 8.04

TOMS

Score: 7.52

Free People

Score: 7.41

Anthropologie

Score: 7.20

T.J. Maxx

Score: 7.17

Target

Score: 6.08

HomeGoods

Score: 5.90

Brand	Category	Score
Chick-fil-A		18.88
Verizon		11.11
Houston Livestock Show and Rodeo		9.57
Madewell		8.98
Publix		8.10
Kroger		8.04
TOMS		7.52
Free People		7.41
Anthropologie		7.20
T.J. Maxx		7.17
Target		6.08
HomeGoods		5.90
Busch		5.76
MamaBear		5.55
Coors		5.47
Margaritaville		5.27
American Eagle		5.13
Taco Bell		4.84
NORDSTROM		4.65
Pacific Northwest Wonderland		4.60
OLD NAVY		4.57
Walmart		4.50
Lululemon Athletica		4.42
The Home Depot		4.41
Holden		4.37
NBC		4.11
FedEx		4.00
Chipotle Mexican Grill		3.98
Gillette		3.95
Carhartt		3.89
ESPN		3.67
Philips		3.40
Kate Spade		3.38
Showtime		3.31
Costco		3.25
Urban Outfitters		3.25
Spotify Music		3.24
Jeep		3.16
The Olympic Games		2.98
Airbnb		2.93
Abercrombie & Fitch		2.74
Sunnies Studios		2.72
Nickelodeon		2.58
WWE		2.51
NHL		2.50
Bellagio		2.39
Starbucks		2.23
Paramount Pictures		2.21
Amazon		2.19
Walt Disney		2.17