NCT 127
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
21,324,957
Social Media Followers
00:00:00
Hours Airplay
Biography
Their fifth album, Fact Check, released in October 2023, marked their fourth #1 on Billboard's Top Album Sales chart and continued their streak of Top 10 albums. Prior to this, their 2022 album, 2 Baddies, debuted at #3 on the Billboard 200, solidifying their status as one of the few K-Pop acts with multiple Top 5 albums. NCT 127's international appeal was highlighted by successful concerts across North and South America, as well as their second World Tour 'NEO CITY – THE LINK,' which drew over 700,000 fans across 17 cities worldwide.
NCT 127 stands out with 18-24 & 25-34 audiences across INDONESIA, UNITED STATES, PHILIPPINES. The profile is heavily female (79%), and content lands hardest on Youtube, where posts average 283,385 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Penshoppe, Pantene, Kiehls, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes NCT 127 a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 21,324,957 · Engagements 399,653 · Rate 1.9% Posts 6,035 · Views 283,385 · Avg Likes 398,826 · Avg Comments 3,080 · Avg Views 283,385 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 18% 13-17: 15% 35-44: 2% |
Largest: 18-24 (65%); next: 25-34 (18%) |
| Gender Split |
Female: 79% Male: 21% Non-binary/Other: 0% |
Skews female (79%) |
| Top Countries |
INDONESIA (27%) UNITED STATES (14%) PHILIPPINES (7%) THAILAND (6%) SOUTH KOREA (5%) |
Top regions: INDONESIA (27%), UNITED STATES (14%), PHILIPPINES (7%) |
| Platform Engagement | Instagram: 377,547 avg likes/post · Youtube: 283,385 avg views/post | Best reach: Youtube 283,385 avg views; best engagement: Instagram 377,547 avg likes |
Top Brand Affinities
Penshoppe
Pantene
Kiehls
Innisfree
iHeartRadio Music Awards
Gundam
Elle Magazine
Movistar
Shake Shack
Stradivarius
Fila
Tiffany
| Brand | Category | Score |
|---|---|---|
| Penshoppe | 31.31 | |
| Pantene | 7.82 | |
| Kiehls | 7.26 | |
| Innisfree | 5.57 | |
| iHeartRadio Music Awards | 5.33 | |
| Gundam | 4.98 | |
| Elle Magazine | 4.90 | |
| Movistar | 4.79 | |
| Shake Shack | 4.78 | |
| Stradivarius | 4.59 | |
| Fila | 4.07 | |
| Tiffany | 3.59 | |
| Petronas | 3.29 | |
| Coffeegram | 3.29 | |
| Kylie Cosmetics | 2.75 | |
| Pantone Inc | 2.41 | |
| Polaroid | 2.28 | |
| Snoopy And The Peanuts Gang | 2.26 | |
| LEGOLAND | 2.19 | |
| Fenty beauty | 2.00 | |
| Hyundai | 1.76 | |
| Bershka | 1.71 | |
| NYX Cosmetics | 1.71 | |
| KFC | 1.67 | |
| Snapseed | 1.65 | |
| League of Legends | 1.65 | |
| KitKat | 1.62 | |
| Michael Kors | 1.61 | |
| Tiffany & Co | 1.61 | |
| UNIQLO | 1.51 | |
| Forever 21 | 1.46 | |
| Bellagio | 1.43 | |
| Chrysler | 1.38 | |
| Costco | 1.27 | |
| Puma | 1.21 | |
| CBS Television Studios | 1.12 | |
| Yves Saint Laurent | 1.09 | |
| musical.ly | 1.07 | |
| Pokemon | 1.05 | |
| Spotify Music | 1.03 | |
| Converse | 1.02 | |
| Guess | 1.02 | |
| Maybelline | 1.01 | |
| CBS | 0.99 | |
| The Olympic Games | 0.93 | |
| Walt Disney | 0.93 | |
| Vogue | 0.86 | |
| Starbucks | 0.86 | |
| Chanel | 0.81 | |
| Universal | 0.80 |
Official Profiles
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LoginArtist: NCT 127
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Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
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