Naughty by Nature

Naughty by Nature — pop artist from US.

Naughty by Nature, a hip-hop group formed in East Orange, NJ in 1986, achieved success with their self-titled debut album in 1991, featuring the hit single…

Influence: 64.29% Fanbase: 52.02% Trending: 70.43% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

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As of 2025-09-09

145,000

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-28 00:38:38 UTC

Genres

pophip pophip-hop & raphip hoppop raprapgangster rapeast coast hip hophip-hop/raphardcore hip hopnew jersey rapcontemporary hip hop

Biography

Naughty by Nature, a hip-hop group formed in East Orange, NJ in 1986, achieved success with their self-titled debut album in 1991, featuring the hit single "O.P.P." The trio, consisting of MCs Treach and Vinnie, along with DJ Kay Gee, balanced pop chart success with street credibility, appealing to mainstream and hardcore rap audiences alike. Treach ventured into acting, while the group continued to release successful albums, including 19 Naughty III in 1993 and Poverty's Paradise in 1995, which won a Grammy for Best Rap Album.

Following a recording hiatus, Naughty by Nature returned with the album 19 Naughty Nine: Nature's Fury in 1999, featuring the hit "Jamboree." The group faced changes with Kay Gee's departure to focus on production, leading Treach and Vinnie to release the album IIcons as a duo in 2002. Despite a slowdown in momentum, rumors of a comeback album surfaced in 2011, hinting at a potential return to the music scene for Naughty by Nature.

Top Brand Affinities

Report Date: 2025-09-09

Naughty by Nature speaks to 25-34 & 35-44 audiences with measurable traction in UNITED STATES, BRAZIL, CANADA. Composition is heavily male (77%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (2,212 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near leading lifestyle names, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Naughty by Nature score 0.08% — Low bucket.

Followers:145,000

Engagements:120

Rate:0.1%

Posts:161

Avg Likes:112

Avg Comments:11

Avg Views:2,212

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 145,000 · Engagements 120 · Rate 0.1% Posts 161 · Views 2,212 · Avg Likes 112 · Avg Comments 11 · Avg Views 2,212	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 35-44: 24% 18-24: 24% 45-64: 7%	Largest: 25-34 (43%); next: 35-44 (24%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	UNITED STATES (35%) BRAZIL (10%) CANADA (4%) FRANCE (4%) AUSTRALIA (3%)	Top regions: UNITED STATES (35%), BRAZIL (10%), CANADA (4%)
Platform Engagement	Youtube: 2,212 avg views/post	Best reach: Youtube 2,212 avg views; best engagement: Youtube 112 avg likes