Najwa
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
4,780,149
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:51:31 UTC
Genres
Biography
Najwa indexes high with fans in the 25-34 range in SPAIN, BRAZIL, ARGENTINA. The skew is heavily female (74%), which clarifies product positioning and tone. Momentum is most visible on TikTok with strong engagement levels; Instagram rounds out day-to-day engagement. The brand graph leans toward El Corte Ingles, Fnac, Movistar, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Najwa when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,780,149 · Engagements 0 · Rate 0.0% Posts 121 · Views 0 · Avg Likes 0 · Avg Comments 388 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 36% 35-44: 12% 13-17: 5% |
Largest: 25-34 (45%); next: 18-24 (36%) |
| Gender Split |
Female: 74% Male: 26% Non-binary/Other: 0% |
Skews female (74%) |
| Top Countries |
SPAIN (23%) BRAZIL (19%) ARGENTINA (15%) CHILE (7%) ITALY (6%) |
Top regions: SPAIN (23%), BRAZIL (19%), ARGENTINA (15%) |
| Platform Engagement | Instagram: 0 avg likes/post | No platform stats. |
Top Brand Affinities
El Corte Ingles
Fnac
Movistar
Stradivarius
Patek Philippe
Cafecito
Pull&Bear
Lollapalooza
VidaSana
Campari
ASOS
Primark
| Brand | Category | Score |
|---|---|---|
| El Corte Ingles | 26.57 | |
| Fnac | 26.21 | |
| Movistar | 10.71 | |
| Stradivarius | 5.57 | |
| Patek Philippe | 4.59 | |
| Cafecito | 4.32 | |
| Pull&Bear | 4.12 | |
| Lollapalooza | 4.06 | |
| VidaSana | 3.89 | |
| Campari | 3.47 | |
| ASOS | 2.78 | |
| Primark | 2.49 | |
| Fenty beauty | 2.48 | |
| Bershka | 2.34 | |
| H&M | 2.22 | |
| Dr. Martens | 2.09 | |
| Too Faced Cosmetics | 1.96 | |
| Aperol | 1.90 | |
| Guess | 1.78 | |
| Victoria's Secret | 1.76 | |
| shein | 1.75 | |
| Lacoste | 1.73 | |
| SWAROVSKI | 1.65 | |
| Versace | 1.59 | |
| SheInside | 1.56 | |
| Pandora | 1.48 | |
| Yves Saint Laurent | 1.46 | |
| Reebok | 1.42 | |
| Fiat | 1.42 | |
| Urban Decay Cosmetics | 1.36 | |
| Balenciaga | 1.34 | |
| GIVENCHY | 1.34 | |
| Warner Bros | 1.32 | |
| Huawei | 1.30 | |
| Sephora | 1.30 | |
| Netflix | 1.30 | |
| Levi's | 1.28 | |
| CBS Television Studios | 1.27 | |
| Cartier | 1.24 | |
| Bellagio | 1.23 | |
| Zara | 1.19 | |
| Pepsi | 1.18 | |
| musical.ly | 1.18 | |
| HBO | 1.18 | |
| Ray-Ban | 1.18 | |
| Fujifilm | 1.17 | |
| New Balance | 1.15 | |
| Polo Ralph Lauren | 1.14 | |
| Converse | 1.13 | |
| CBS | 1.13 |
Official Profiles
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LoginArtist: Najwa
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
