Naika

Naika — pop artist from US.

Naïka, the rising French-Haitian artist, draws from her diverse global upbringing to create a unique blend of pop, R&B, and soul music. Singing in English,…

Influence: 57.99% Fanbase: 33.02% Trending: 70.48% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 19.54% • Very Strong

As of 2025-09-08

1,923,060

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:06:46 UTC

Genres

poppopmainstream pop

Biography

Naïka, the rising French-Haitian artist, draws from her diverse global upbringing to create a unique blend of pop, R&B, and soul music. Singing in English, French, and Haitian Creole, she leverages her platform to champion themes of diversity and global unity. With three EPs under her belt, including the acclaimed "Lost in Paradïse" series and "TRANSITIONS," Naïka has amassed over 2 million fans worldwide and garnered over 165 million streams across various platforms. Her breakout hit "Sauce" was featured in an Apple commercial and FIFA video game, while viral tracks like "1+1" and "6:45" have further solidified her reputation for genre-defying sound.

Top Brand Affinities

Report Date: 2025-09-08

Naika commands interest from 18-24 & 25-34 audiences in UNITED STATES, INDIA, NIGERIA. With a female-leaning (54%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (316,050 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Shea Moisture, Fenty beauty, Pro Tools points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Naika score 2.00% — Moderate bucket.

Brand: Shea MoistureBrand: Fenty beautyBrand: Pro Tools

Followers:1,923,060

Engagements:38,375

Rate:2.0%

Posts:478

Avg Likes:36,965

Avg Comments:308

Avg Views:330,092

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,923,060 · Engagements 38,375 · Rate 2.0% Posts 478 · Views 330,092 · Avg Likes 36,965 · Avg Comments 308 · Avg Views 330,092	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 38% 35-44: 7% 13-17: 5%	Largest: 18-24 (48%); next: 25-34 (38%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (24%) INDIA (6%) NIGERIA (6%) BRAZIL (5%) CANADA (5%)	Top regions: UNITED STATES (24%), INDIA (6%), NIGERIA (6%)
Platform Engagement	Instagram: 23,352 avg likes/post · Tiktok: 316,050 avg views/post · Youtube: 14,042 avg views/post	Best reach: Tiktok 316,050 avg views; best engagement: Instagram 23,352 avg likes

Top Brand Affinities

Shea Moisture

Score: 19.54

Fenty beauty

Score: 8.15

Pro Tools

Score: 8.13

boohoo

Score: 7.67

American Airlines

Score: 6.49

FashionNova

Score: 6.18

ASOS

Score: 6.17

Ableton

Score: 6.06

NBC

Score: 4.36

shein

Score: 4.31

CNN

Score: 4.23

Smashbox

Score: 3.91

Brand	Category	Score
Shea Moisture		19.54
Fenty beauty		8.15
Pro Tools		8.13
boohoo		7.67
American Airlines		6.49
FashionNova		6.18
ASOS		6.17
Ableton		6.06
NBC		4.36
shein		4.31
CNN		4.23
Smashbox		3.91
SoundCloud		3.80
SheInside		3.57
Forever 21		3.45
Kodak		3.40
Hennessy		3.35
Spotify Music		3.00
H&M		2.98
Target		2.96
Anastasia Beverly Hills		2.91
Beats Electronics		2.87
ESPN		2.81
Dr. Martens		2.79
Coachella		2.74
Sephora		2.71
Paramount Pictures		2.61
Tinder		2.60
Olaplex		2.58
MTV		2.54
Zara		2.50
Tarte Cosmetics		2.48
Vogue		2.27
NYX Cosmetics		2.25
Urban Decay Cosmetics		2.09
Versace		2.04
Too Faced Cosmetics		2.02
Cafecito		1.96
Sunnies Studios		1.93
Carrefour		1.88
Gymshark		1.82
Bellagio		1.81
Airbnb		1.78
Showtime		1.77
MAC Cosmetics		1.76
L'Oréal Paris		1.75
Yves Saint Laurent		1.71
Cadillac		1.70
Fendi		1.70
Puma		1.68