Nahko and Medicine for the People
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-25
274,418
Social Media Followers
As of 2025-09-25
00:00:00
Hours Airplay
2025-12-07 11:31:04 UTC
Genres
Biography
In discussing the album, Nahko emphasized its resonance with listeners who have experienced challenges during the pandemic, viewing "TRENCHES" as a reflection of navigating loss and growth. Through the record, Nahko aims to convey a message of liberation and empowerment, symbolizing his journey of transformation and resilience in the face of adversity.
Nahko and Medicine for the People cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, CANADA, AUSTRALIA. A heavily female (55%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,373 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Lionsgate, Acroyoga, Yogi Tea, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 274,418 · Engagements 937 · Rate 0.3% Posts 629 · Views 1,373 · Avg Likes 917 · Avg Comments 69 · Avg Views 1,373 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 18-24: 31% 35-44: 18% 45-64: 9% |
Largest: 25-34 (39%); next: 18-24 (31%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
UNITED STATES (56%) CANADA (6%) AUSTRALIA (5%) UNITED KINGDOM (5%) FRANCE (4%) |
Top regions: UNITED STATES (56%), CANADA (6%), AUSTRALIA (5%) |
| Platform Engagement | Instagram: 794 avg likes/post · Youtube: 1,373 avg views/post | Best reach: Youtube 1,373 avg views; best engagement: Instagram 794 avg likes |
Top Brand Affinities
Lionsgate
Acroyoga
Yogi Tea
Pacific Northwest Wonderland
MamaBear
Free People
Coors
Lululemon Athletica
Billabong
Airbnb
Showtime
Paramount Pictures
| Brand | Category | Score |
|---|---|---|
| Lionsgate | 24.07 | |
| Acroyoga | 21.78 | |
| Yogi Tea | 17.03 | |
| Pacific Northwest Wonderland | 13.35 | |
| MamaBear | 8.87 | |
| Free People | 6.90 | |
| Coors | 5.80 | |
| Lululemon Athletica | 5.68 | |
| Billabong | 5.66 | |
| Airbnb | 4.35 | |
| Showtime | 4.26 | |
| Paramount Pictures | 4.09 | |
| Carhartt | 3.91 | |
| Geocaching | 3.64 | |
| Mulberry | 3.40 | |
| Spotify Music | 3.19 | |
| Sunnies Studios | 2.97 | |
| Etsy | 2.90 | |
| Paypal | 2.87 | |
| Costco | 2.86 | |
| The North Face | 2.85 | |
| Busch | 2.76 | |
| Babybump | 2.67 | |
| Target | 2.63 | |
| Lush | 2.56 | |
| Matrix | 2.51 | |
| Tinder | 2.31 | |
| Jeep | 2.27 | |
| Chipotle Mexican Grill | 2.27 | |
| National Geographic | 2.24 | |
| Amazon | 2.22 | |
| Coachella | 2.16 | |
| Tesla Motors | 2.09 | |
| Oakley | 1.95 | |
| Walmart | 1.90 | |
| Subaru | 1.90 | |
| Guinness | 1.86 | |
| Polaroid | 1.86 | |
| The Olympic Games | 1.84 | |
| Cadillac | 1.81 | |
| GoPro | 1.81 | |
| WWE | 1.81 | |
| Activision Blizzard | 1.73 | |
| SoundCloud | 1.72 | |
| Vans | 1.67 | |
| Beats Electronics | 1.54 | |
| Universal | 1.37 | |
| Crocs | 1.35 | |
| Bellagio | 1.34 | |
| Star Wars | 1.32 |
Official Profiles
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LoginArtist: Nahko and Medicine for the People
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-08 03:45 UTC | Nahko and Medicine for the People (solo) – 2026 | Patronaat Haarlem | Haarlem, Netherlands | |
| 2026-02-09 04:00 UTC | Nahko | Luxor Cologne | Cologne, Germany | |
| 2026-02-11 04:00 UTC | Nahko and Medicine for the People | Hebebuhne | hamburg, Suriname | |
| 2026-02-12 04:00 UTC | Nahko and Medicine for the People | Privatclub | Berlín, Venezuela | |
| 2026-02-14 04:00 UTC | Nahko and Medicine for the People | MEETFACTORY | Capital City of Prague, Czechia | |
| 2026-02-15 04:00 UTC | Nahko and Medicine for the People | Hype Park | Krakow, Poland | |
| 2026-02-17 04:00 UTC | Nahko and Medicine for the People | Dürer Kert | Budapest, Hungary | |
| 2026-02-18 04:00 UTC | Nahko | B72 | Vienna, Austria | |
| 2026-02-18 04:00 UTC | Nahko and Medicine for the People | B 72 | Vienna, Austria | |
| 2026-02-19 04:00 UTC | Nahko | Salzburg Rockhouse | Salzburg, Austria | |
| 2026-02-19 04:00 UTC | Nahko and Medicine for the People | Rockhouse-Bar | Salzburg, Austria | |
| 2026-02-21 04:00 UTC | Nahko and Medicine for the People | STROM | Munich, United States | |
| 2026-02-22 03:30 UTC | Nahko and Medicine for the People | Alte Kaserne | Zürich, Switzerland | |
| 2026-02-23 04:00 UTC | Nahko | Nachtleben | Frankfurt, Germany | |
| 2026-02-25 03:00 UTC | Nahko and Medicine for the People | The Jazz Cafe | London, United Kingdom | |
| 2026-02-25 03:00 UTC | Nahko and Medicine for the People | Jazz Cafe | London, United Kingdom | |
| 2026-02-25 04:00 UTC | Nahko and Medicine for the People | DUST | Brighton and Hove, United Kingdom | |
| 2026-02-26 03:00 UTC | Nahko and Medicine for the People, Nahko | DUST | Brighton and Hove, United Kingdom | |
| 2026-02-27 03:00 UTC | Nahko and Medicine for the People | The Fleece | Bristol, United Kingdom | |
| 2026-03-01 03:00 UTC | Nahko and Medicine for the People | Band On The Wall | Manchester, United Kingdom |
