Nachtmahr

Nachtmahr — pop artist from AT.

For a decade, NACHTMAHR, led by Thomas Rainer, has embodied an unrestrained industrial force, defying boundaries and embracing excess. With a discography…

Influence: 50.60% Fanbase: 26.28% Trending: 62.76% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

21,100

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2026-01-01 08:46:25 UTC

Genres

popfuturepopalternativealternativeelectronicebmaggrotechdark electroelectro-industrialelectronictechnometalindustrial metalhardstyle/hardcore

Biography

For a decade, NACHTMAHR, led by Thomas Rainer, has embodied an unrestrained industrial force, defying boundaries and embracing excess. With a discography boasting five albums and four EPs, along with a global presence on stage, Rainer solidifies his standing as a relentless dance dictator. Uncompromising and relentless, NACHTMAHR's journey is a one-way trajectory, demanding allegiance or opposition without compromise.

Top Brand Affinities

Report Date: 2025-09-08

Nachtmahr cuts through with 25-34 & 18-24 audiences and consistency across GERMANY, UNITED STATES, RUSSIA. A heavily male (75%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 1,046 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with leading lifestyle names, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Nachtmahr score 0.30% — Low bucket.

Followers:21,100

Engagements:64

Rate:0.3%

Posts:45

Avg Likes:63

Avg Comments:2

Avg Views:1,046

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 21,100 · Engagements 64 · Rate 0.3% Posts 45 · Views 1,046 · Avg Likes 63 · Avg Comments 2 · Avg Views 1,046	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 30% 35-44: 18% 45-64: 6%	Largest: 25-34 (43%); next: 18-24 (30%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	GERMANY (25%) UNITED STATES (14%) RUSSIA (9%) UNITED KINGDOM (4%) CHILE (4%)	Top regions: GERMANY (25%), UNITED STATES (14%), RUSSIA (9%)
Platform Engagement	Youtube: 1,046 avg views/post	Best reach: Youtube 1,046 avg views; best engagement: Youtube 63 avg likes