Hatsune Miku Brand Affinity ranks highest Atlus at 97.20% . Very Strong. Score DMDB 58.33% | Fanbase 45.26%

Hatsune Miku — pop artist from JP.

Hatsune Miku is a virtual singer created by Crypton Future Media, allowing users to generate songs by inputting lyrics and melodies. Initially gaining…

Hatsune Miku

Recognizable

Country: JP | Gender: female | Artist ID: 4df468ae-b8d6-11e8-8634-525400009efb

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Genres

poppopasian popalternativealternativehip-hop & raphip-hop/rapelectronicvocaloidmetalmetal

Influential: 58.33% Fanbase: 45.26% Trending: 64.87%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Atlus • 97.20% • Very Strong

As of 2025-09-09

5,345,656

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 58.33% | Fanbase 45.26% | Trending 64.87% | CAREER STAGE: MAINSTREAM

Biography

Hatsune Miku is a virtual singer created by Crypton Future Media, allowing users to generate songs by inputting lyrics and melodies. Initially gaining popularity through user-created music posted online, Hatsune Miku has since become a global sensation, known for her distinctive appearance with two blue-green ponytails and futuristic school uniform attire.

Debuting on August 31st, 2007, the Hatsune Miku voice synthesizer software is based on the voice of Japanese actress Saki Fujita. Evolving into a symbol of participatory cyber culture, Hatsune Miku is now a prominent figure in various creative ventures, including merchandise and live performances. With a growing international fanbase, Hatsune Miku has achieved widespread recognition, appearing in 3D concerts worldwide and even making appearances in TV commercials and on popular television shows.

Report Date: 2025-09-09

Hatsune Miku reliably reaches 18-24 & 25-34 audiences in UNITED STATES, INDONESIA, JAPAN. The base is female-leaning (53%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (138,244 avg views per post); Youtube layers on depth and replies. The audience sits near Atlus, Persona 5, Nier: Automata, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Hatsune Miku score 0.36% — Low bucket.

Brand: AtlusBrand: Persona 5Brand: Nier: Automata

Followers:5,345,656

Engagements:19,043

Rate:0.4%

Posts:2,294

Avg Likes:18,247

Avg Comments:276

Avg Views:165,644

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,345,656 · Engagements 19,043 · Rate 0.4% Posts 2,294 · Views 165,644 · Avg Likes 18,247 · Avg Comments 276 · Avg Views 165,644	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 23% 13-17: 10% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (23%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (19%) INDONESIA (11%) JAPAN (9%) BRAZIL (7%) MEXICO (5%)	Top regions: UNITED STATES (19%), INDONESIA (11%), JAPAN (9%)
Platform Engagement	Instagram: 7,277 avg likes/post · Tiktok: 27,400 avg views/post · Youtube: 138,244 avg views/post	Best reach: Youtube 138,244 avg views; best engagement: Youtube 7,874 avg likes

Top Brand Affinities

Atlus

Score: 97.20

Persona 5

Score: 84.97

Nier: Automata

Score: 78.47

Fire Emblem Heroes

Score: 74.87

Sega

Score: 38.97

Five Nights at Freddy's

Score: 33.29

Square Enix

Score: 31.85

SpeedPaint

Score: 31.09

Sonic

Score: 28.21

DeviantArt

Score: 27.45

Monster High

Score: 25.53

Terraria

Score: 23.85

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Top Brand Affinities

Brand	Category	Score
Atlus		97.20
Persona 5		84.97
Nier: Automata		78.47
Fire Emblem Heroes		74.87
Sega		38.97
Five Nights at Freddy's		33.29
Square Enix		31.85
SpeedPaint		31.09
Sonic		28.21
DeviantArt		27.45
Monster High		25.53
Terraria		23.85
Namco		22.94
Final Fantasy		21.04
Bandai Namco		17.82
Capcom		15.42
Konami		14.91
League of Legends		14.09
Riot Games		14.03
Gundam		13.01
Nintendo		12.85
Bloodborne		12.59
GameStop		11.02
Cartoon Network		10.06
Resident Evil		9.51
Prismacolor		8.75
Hot Topic		8.67
Pokemon		8.22
Hasbro		7.95
MATTEL		7.92
Tekken		7.54
Comedy Central		7.16
DreamWorks		6.63
Activision Blizzard		6.37
AliExpress		6.31
RAZER		6.11
RedBubble		5.90
Sprite		5.52
Pokemon Go		4.82
Nickelodeon		4.48
Counter-Strike		4.43
Dota 2		4.32
Fallout		4.28
PlayStation		3.97
The Witcher		3.62
Faber-Castell		3.40
Ubisoft		3.03
Hot Wheels		3.01
Monster Beverage		2.89
Panasonic		2.74