Mavis Staples
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
119,309
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-08 04:20:22 UTC
Genres
Biography
Born in Chicago, Mavis Staples started singing with her family at a young age, eventually making a name for herself through solo releases and collaborations with notable artists like Bob Dylan and Prince. Her music evolved over the decades, seamlessly merging soul, gospel, and folk influences, culminating in Grammy-winning albums and powerful live performances. Inducted into multiple halls of fame, Mavis Staples remains a revered figure in the music industry, celebrated for her distinctive voice and impactful contributions to various genres.
Mavis Staples draws 45-64 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, FRANCE. The skew is heavily male (56%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 19,400 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Live Nation, Ampeg, MOOG makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 119,309 · Engagements 8,009 · Rate 6.7% Posts 497 · Views 28,017 · Avg Likes 7,824 · Avg Comments 156 · Avg Views 28,017 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 29% 25-34: 26% 35-44: 25% 18-24: 17% |
Largest: 45-64 (29%); next: 25-34 (26%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (52%) BRAZIL (6%) FRANCE (5%) UNITED KINGDOM (4%) GERMANY (4%) |
Top regions: UNITED STATES (52%), BRAZIL (6%), FRANCE (5%) |
| Platform Engagement | Instagram: 5,986 avg likes/post · Tiktok: 19,400 avg views/post · Youtube: 8,617 avg views/post | Best reach: Tiktok 19,400 avg views; best engagement: Instagram 5,986 avg likes |
Top Brand Affinities
Live Nation
Ampeg
MOOG
Amazon Music
Pro Tools
HBO Max
Schwartz's
Paramount Pictures
NBC
Delta
Spotify Music
CNN
| Brand | Category | Score |
|---|---|---|
| Live Nation | 28.79 | |
| Ampeg | 27.70 | |
| MOOG | 24.13 | |
| Amazon Music | 18.31 | |
| Pro Tools | 10.46 | |
| HBO Max | 10.09 | |
| Schwartz's | 8.81 | |
| Paramount Pictures | 8.48 | |
| NBC | 8.41 | |
| Delta | 7.24 | |
| Spotify Music | 7.02 | |
| CNN | 6.69 | |
| Verizon | 6.61 | |
| iHeartRadio Music Awards | 6.28 | |
| Macy's | 6.19 | |
| Walgreens | 6.05 | |
| Ableton | 5.94 | |
| Kickstarter | 5.78 | |
| Kroger | 5.51 | |
| Coors | 5.33 | |
| Margaritaville | 5.21 | |
| Cadillac | 5.13 | |
| Nixon | 5.09 | |
| Lollapalooza | 5.02 | |
| Gillette | 4.99 | |
| Bethesda Softworks | 4.91 | |
| Pfizer | 4.80 | |
| Anthropologie | 4.65 | |
| Columbia Pictures | 4.38 | |
| FedEx | 4.10 | |
| MTV | 4.00 | |
| Hurley | 3.80 | |
| Holden | 3.71 | |
| Airbnb | 3.68 | |
| Guinness | 3.68 | |
| Coachella | 3.67 | |
| Pixar | 3.56 | |
| Emporium | 3.50 | |
| Comedy Central | 3.30 | |
| Busch | 3.08 | |
| Leica | 3.07 | |
| Budweiser | 2.91 | |
| ESPN | 2.81 | |
| Target | 2.78 | |
| SoundCloud | 2.77 | |
| Nickelodeon | 2.75 | |
| BBC | 2.70 | |
| Paypal | 2.70 | |
| Showtime | 2.61 | |
| Costco | 2.60 |
Official Profiles
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LoginArtist: Mavis Staples
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Top 10 Songs Played Today
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Total Streams (2025-09-24)
Total: 776,382
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
513,969 | 66.20% |
| [+] |
Last.fm |
250,317 | 32.24% |
| [+] |
Pandora |
7,596 | 0.98% |
| [+] |
Audiomack |
4,351 | 0.56% |
| [+] |
Yandex |
149 | 0.02% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-11 03:30 UTC | Nathaniel Rateliff & The Night Sweats, Marvis Staples | Chicago Theatre | Chicago, United States | |
| 2026-01-17 04:00 UTC | Mavis Staples, Jon Cleary, Marvis Staples | Longhorn Ballroom | Dallas, United States | |
| 2026-01-25 04:00 UTC | Mavis Staples, Marvis Staples | Ryman Auditorium | Nashville, United States | |
| 2026-03-01 04:00 UTC | Allison Russell, Marvis Staples | Beacon Theatre | New York, United States |
