Mavado

Mavado — pop artist from JM.

Jamaican artist Mavado, born David Constantine Brooks on November 30, 1981, emerged from the urban community of Cassava Piece in Kingston. Mentored by…

Influence: 64.29% Fanbase: 52.41% Trending: 70.23% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Hennessey • 16.78% • Very Strong

As of 2025-09-09

2,282,395

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 19:51:49 UTC

Genres

poppanamanian popreggaedancehallmodern reggaereggae fusionjamaican dancehallreggaelatinsoca

Biography

Jamaican artist Mavado, born David Constantine Brooks on November 30, 1981, emerged from the urban community of Cassava Piece in Kingston. Mentored by dancehall icon Bounty Killer, Mavado began his musical journey at a young age, eventually working with manager Julian Jones-Griffith to navigate the industry.

In 2004, Mavado garnered attention with his breakout single "Real McKoy," followed by hits like "Weh Dem a Do" in the mid-2000s. His debut album, 'Gangsta for Life: The Symphony of David Brooks,' released on July 10, 2007, solidified his status as a prominent figure in the dancehall scene.

Top Brand Affinities

Report Date: 2025-09-09

Mavado reliably reaches 18-24 & 25-34 audiences in UNITED STATES, JAMAICA, UNITED KINGDOM. The base is heavily male (66%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (871,466 avg views per post); Instagram layers on depth and replies. The audience sits near Hennessey, Palm Angels, Hennessy, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mavado score 3.23% — Very Strong bucket.

Brand: HennesseyBrand: Palm AngelsBrand: Hennessy

Followers:2,282,395

Engagements:73,704

Rate:3.2%

Posts:877

Avg Likes:72,493

Avg Comments:2,371

Avg Views:872,483

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,282,395 · Engagements 73,704 · Rate 3.2% Posts 877 · Views 872,483 · Avg Likes 72,493 · Avg Comments 2,371 · Avg Views 872,483	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 43% 35-44: 7% 13-17: 4%	Largest: 18-24 (45%); next: 25-34 (43%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (30%) JAMAICA (19%) UNITED KINGDOM (8%) SOUTH AFRICA (7%) KENYA (7%)	Top regions: UNITED STATES (30%), JAMAICA (19%), UNITED KINGDOM (8%)
Platform Engagement	Instagram: 50,772 avg likes/post · Tiktok: 1,017 avg views/post · Youtube: 871,466 avg views/post	Best reach: Youtube 871,466 avg views; best engagement: Instagram 50,772 avg likes

Top Brand Affinities

Hennessey

Score: 16.78

Palm Angels

Score: 15.25

Hennessy

Score: 14.17

True Religion

Score: 12.82

Clarks

Score: 11.48

Amazon Music

Score: 8.81

River Island

Score: 7.53

Alexander McQueen

Score: 6.95

Infiniti

Score: 6.53

Pioneer

Score: 6.03

Moncler

Score: 5.64

American Airlines

Score: 5.46

Brand	Category	Score
Hennessey		16.78
Palm Angels		15.25
Hennessy		14.17
True Religion		12.82
Clarks		11.48
Amazon Music		8.81
River Island		7.53
Alexander McQueen		6.95
Infiniti		6.53
Pioneer		6.03
Moncler		5.64
American Airlines		5.46
SoundCloud		5.32
iHeartRadio Music Awards		4.74
boohoo		4.40
Smirnoff		4.30
Margaritaville		4.28
Kodak		4.24
CNN		4.15
FashionNova		3.98
Christian Louboutin		3.78
Versace		3.77
Beats Electronics		3.52
Moschino		3.35
ESPN		3.32
GIVENCHY		3.27
Campari		3.23
BALMAIN		3.20
Barber Shop Connect		3.07
Fendi		3.02
Timberland		2.96
MTV		2.78
ASOS		2.68
Spotify Music		2.67
Rolex		2.64
Baileys		2.53
NFL		2.27
NBA		2.24
Sneakerhead		2.23
Rolls-Royce		2.21
Dolce & Gabbana		2.02
Los Angeles Lakers		2.00
Bentley		1.97
Burberry		1.95
Fenty beauty		1.95
Dr. Martens		1.94
FOREX		1.85
Puma		1.82
The North Face		1.78
Sprite		1.77