Matthew West
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,325,283
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:02:16 UTC
Genres
Biography
A former high school baseball star, West turned to music and earned a four-year scholarship to Millikin University, where he released several solo albums. After signing with Universal South Records, he debuted with Happy in 2003, followed by successful releases like The Story of Your Life (2010) and Live Forever (2015). West's career has been marked by accolades, including a Dove Award for Songwriter of the Year in 2018. His latest singles, "Me on Your Mind" and "Don't Stop Praying," have continued to chart well, solidifying his position in the music industry.
Matthew West cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, PHILIPPINES. A heavily female (64%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 4,533 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Publix, Amazon Music, Chick-fil-A, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,325,283 · Engagements 2,995 · Rate 0.2% Posts 5,714 · Views 4,533 · Avg Likes 2,959 · Avg Comments 62 · Avg Views 4,533 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 35% 25-34: 30% 35-44: 15% 45-64: 13% |
Largest: 18-24 (35%); next: 25-34 (30%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (56%) BRAZIL (6%) PHILIPPINES (6%) INDIA (5%) CANADA (3%) |
Top regions: UNITED STATES (56%), BRAZIL (6%), PHILIPPINES (6%) |
| Platform Engagement | Instagram: 2,438 avg likes/post · Youtube: 4,533 avg views/post | Best reach: Youtube 4,533 avg views; best engagement: Instagram 2,438 avg likes |
Top Brand Affinities
Publix
Amazon Music
Chick-fil-A
SeneGence
Margaritaville
Younique
Kroger
T.J. Maxx
Walmart
Walgreens
The Home Depot
Busch
| Brand | Category | Score |
|---|---|---|
| Publix | 11.97 | |
| Amazon Music | 10.97 | |
| Chick-fil-A | 10.04 | |
| SeneGence | 8.79 | |
| Margaritaville | 8.04 | |
| Younique | 7.34 | |
| Kroger | 6.89 | |
| T.J. Maxx | 6.50 | |
| Walmart | 6.07 | |
| Walgreens | 5.93 | |
| The Home Depot | 5.54 | |
| Busch | 5.16 | |
| NBC | 4.37 | |
| HomeGoods | 4.27 | |
| Target | 4.24 | |
| Verizon | 3.49 | |
| OLD NAVY | 3.40 | |
| NHL | 3.27 | |
| ESPN | 2.75 | |
| Costco | 2.56 | |
| WWE | 2.52 | |
| Paramount Pictures | 2.48 | |
| NFL | 2.37 | |
| Transformers | 2.35 | |
| Under Armour | 2.27 | |
| Spotify Music | 2.15 | |
| Amazon | 2.01 | |
| Chipotle Mexican Grill | 1.98 | |
| Starbucks | 1.91 | |
| Los Angeles Lakers | 1.91 | |
| Chrysler | 1.86 | |
| The Olympic Games | 1.76 | |
| Budweiser | 1.73 | |
| Bentley | 1.71 | |
| Walt Disney | 1.67 | |
| McDonald's | 1.65 | |
| Pic Collage | 1.64 | |
| Pixar | 1.58 | |
| Paypal | 1.56 | |
| Pandora | 1.53 | |
| Tiffany & Co | 1.48 | |
| Marvel Entertainment | 1.47 | |
| Pepsi | 1.46 | |
| Airbnb | 1.43 | |
| CBS | 1.40 | |
| KitKat | 1.36 | |
| Star Wars | 1.36 | |
| Oakley | 1.34 | |
| Etsy | 1.33 | |
| Universal | 1.32 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-07 17:00 UTC | Matthew West | Liberty Hall at The Factory | Franklin, United States | |
| 2025-12-10 02:00 UTC | Matthew West | Franklin Marriott Cool Springs | Franklin, United States | |
| 2025-12-12 03:00 UTC | Matthew West | Christian Life Church | Bensalem Township, United States | |
| 2025-12-12 03:00 UTC | Matthew West | Christian Life Center | Bensalem Township, United States | |
| 2025-12-13 03:00 UTC | Matthew West | Amplify Church | Pittsburgh, United States | |
| 2025-12-13 03:00 UTC | Matthew West | Amplify Church - Pittsburgh East Campus | Pittsburgh, United States | |
| 2025-12-14 03:00 UTC | Matthew West | Temple Church | New Bern, United States | |
| 2025-12-15 03:00 UTC | Matthew West | Forest Hill Church, South Park Campus | Charlotte, United States | |
| 2025-12-15 03:00 UTC | Matthew West | Forest Hill Church | Charlotte, United States | |
| 2025-12-19 03:00 UTC | Matthew West | London Bridge Church | Virginia Beach, United States | |
| 2025-12-19 03:00 UTC | Matthew West | London Bridge Baptist Church | Virginia Beach, United States | |
| 2025-12-20 03:00 UTC | Matthew West | Clear Springs Baptist Church | Knoxville, United States | |
| 2025-12-21 03:00 UTC | Matthew West | Hillcrest Church | Pensacola, United States | |
| 2025-12-21 03:00 UTC | Matthew West | Hillcrest Church | Nine Mile | Pensacola, United States |
