Matthew West Brand Affinity ranks highest Publix at 11.97% . Very Strong. Score DMDB 66.74% | Fanbase 57.94%

Matthew West — rock artist from US.

Illinois native Matthew West began his music career as a songwriter for artists such as Billy Ray Cyrus, Rascal Flatts, and Point of Grace before securing a…

Matthew West

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc4-25ec-f2f4-8cee-a0369fe50396

Find Artist

Genres

rockchristian alternative rockspiritualschristianccmchristian musicworship

Influential: 66.74% Fanbase: 57.94% Trending: 71.14%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Publix • 11.97% • Very Strong

As of 2025-09-09

1,325,283

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 66.74% | Fanbase 57.94% | Trending 71.14% | CAREER STAGE: MAINSTREAM

Biography

Illinois native Matthew West began his music career as a songwriter for artists such as Billy Ray Cyrus, Rascal Flatts, and Point of Grace before securing a major-label deal in the mid-2000s. He gained recognition in the Christian music market with albums like Something to Say (2008) and Live Forever (2015), the latter of which crossed over to the pop charts. In 2020, West launched his own label and released the double LP Brand New, followed by My Story Your Glory in 2023.

A former high school baseball star, West turned to music and earned a four-year scholarship to Millikin University, where he released several solo albums. After signing with Universal South Records, he debuted with Happy in 2003, followed by successful releases like The Story of Your Life (2010) and Live Forever (2015). West's career has been marked by accolades, including a Dove Award for Songwriter of the Year in 2018. His latest singles, "Me on Your Mind" and "Don't Stop Praying," have continued to chart well, solidifying his position in the music industry.

Report Date: 2025-09-09

Matthew West cuts through with 18-24 & 25-34 audiences and consistency across UNITED STATES, BRAZIL, PHILIPPINES. A heavily female (64%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 4,533 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Publix, Amazon Music, Chick-fil-A, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matthew West score 0.23% — Low bucket.

Brand: PublixBrand: Amazon MusicBrand: Chick-fil-A

Followers:1,325,283

Engagements:2,995

Rate:0.2%

Posts:5,714

Avg Likes:2,959

Avg Comments:62

Avg Views:4,533

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,325,283 · Engagements 2,995 · Rate 0.2% Posts 5,714 · Views 4,533 · Avg Likes 2,959 · Avg Comments 62 · Avg Views 4,533	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 35% 25-34: 30% 35-44: 15% 45-64: 13%	Largest: 18-24 (35%); next: 25-34 (30%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (56%) BRAZIL (6%) PHILIPPINES (6%) INDIA (5%) CANADA (3%)	Top regions: UNITED STATES (56%), BRAZIL (6%), PHILIPPINES (6%)
Platform Engagement	Instagram: 2,438 avg likes/post · Youtube: 4,533 avg views/post	Best reach: Youtube 4,533 avg views; best engagement: Instagram 2,438 avg likes

Top Brand Affinities

Publix

Score: 11.97

Amazon Music

Score: 10.97

Chick-fil-A

Score: 10.04

SeneGence

Score: 8.79

Margaritaville

Score: 8.04

Younique

Score: 7.34

Kroger

Score: 6.89

T.J. Maxx

Score: 6.50

Walmart

Score: 6.07

Walgreens

Score: 5.93

The Home Depot

Score: 5.54

Busch

Score: 5.16

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Top Brand Affinities

Brand	Category	Score
Publix		11.97
Amazon Music		10.97
Chick-fil-A		10.04
SeneGence		8.79
Margaritaville		8.04
Younique		7.34
Kroger		6.89
T.J. Maxx		6.50
Walmart		6.07
Walgreens		5.93
The Home Depot		5.54
Busch		5.16
NBC		4.37
HomeGoods		4.27
Target		4.24
Verizon		3.49
OLD NAVY		3.40
NHL		3.27
ESPN		2.75
Costco		2.56
WWE		2.52
Paramount Pictures		2.48
NFL		2.37
Transformers		2.35
Under Armour		2.27
Spotify Music		2.15
Amazon		2.01
Chipotle Mexican Grill		1.98
Starbucks		1.91
Los Angeles Lakers		1.91
Chrysler		1.86
The Olympic Games		1.76
Budweiser		1.73
Bentley		1.71
Walt Disney		1.67
McDonald's		1.65
Pic Collage		1.64
Pixar		1.58
Paypal		1.56
Pandora		1.53
Tiffany & Co		1.48
Marvel Entertainment		1.47
Pepsi		1.46
Airbnb		1.43
CBS		1.40
KitKat		1.36
Star Wars		1.36
Oakley		1.34
Etsy		1.33
Universal		1.32