Mattafix

Mattafix — pop artist from GB.

Mattafix, comprised of Marlon Roudette and Preetesh Hirji, blend urban and pop influences in their music. Originating from diverse backgrounds - with Roudette…

Influence: 56.62% Fanbase: 35.87% Trending: 67.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

2,580

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 04:14:35 UTC

Genres

poppopreggaereggae fusion

Biography

Mattafix, comprised of Marlon Roudette and Preetesh Hirji, blend urban and pop influences in their music. Originating from diverse backgrounds - with Roudette hailing from St. Vincent and Hirji born to Indian parents in London - the duo met in a recording studio and formed the band, releasing hit singles like "Big City Life." Their debut album, Signs of a Struggle, was followed by Rhythm & Hymns, with the standout charity single "Living Darfur" aimed at raising awareness for the conflict in the region. The band's unique fusion of island cadence and polished production has garnered attention on European airwaves, showcasing their musical versatility and social consciousness.

Top Brand Affinities

Report Date: 2025-09-08

Mattafix commands interest from 25-34 & 18-24 audiences in UNITED KINGDOM, UNITED STATES, ITALY. With a heavily male (63%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (7,809 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with leading lifestyle names points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mattafix score 1.24% — Moderate bucket.

Followers:2,580

Engagements:32

Rate:1.2%

Posts:19

Avg Likes:25

Avg Comments:5

Avg Views:7,809

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,580 · Engagements 32 · Rate 1.2% Posts 19 · Views 7,809 · Avg Likes 25 · Avg Comments 5 · Avg Views 7,809	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 36% 35-44: 16% 45-64: 6%	Largest: 25-34 (39%); next: 18-24 (36%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED KINGDOM (20%) UNITED STATES (17%) ITALY (8%) CANADA (4%) TüRKIYE (4%)	Top regions: UNITED KINGDOM (20%), UNITED STATES (17%), ITALY (8%)
Platform Engagement	Youtube: 7,809 avg views/post	Best reach: Youtube 7,809 avg views; best engagement: Youtube 25 avg likes