Matt OX

Matt OX — hip-hop & rap artist from US.

Philadelphia native Matt OX began creating music at the age of 11.

Influence: 58.37% Fanbase: 41.11% Trending: 67.00% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

True Religion • 47.32% • Very Strong

As of 2025-09-09

814,369

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:28 UTC

Genres

hip-hop & rapmelodic raphip-hop/rapunderground hip hopvapor trapcontemporary hip hophip hoptrapelectronicplugg

Biography

Philadelphia native Matt OX began creating music at the age of 11.

Top Brand Affinities

Report Date: 2025-09-09

Matt OX resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, RUSSIA, BRAZIL. With a heavily male (75%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (326,900 avg views per post); Instagram is where fans co-sign. Affinity adjacency to True Religion, Arc'teryx, Vivienne Westwood makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matt OX score 1.18% — Moderate bucket.

Brand: True ReligionBrand: Arc'teryxBrand: Vivienne Westwood

Followers:814,369

Engagements:9,621

Rate:1.2%

Posts:406

Avg Likes:9,025

Avg Comments:454

Avg Views:353,752

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 814,369 · Engagements 9,621 · Rate 1.2% Posts 406 · Views 353,752 · Avg Likes 9,025 · Avg Comments 454 · Avg Views 353,752	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 60% 25-34: 22% 13-17: 12% 35-44: 4%	Largest: 18-24 (60%); next: 25-34 (22%)
Gender Split	Female: 25% Male: 75% Non-binary/Other: 0%	Skews male (75%)
Top Countries	UNITED STATES (55%) RUSSIA (7%) BRAZIL (4%) CANADA (4%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (55%), RUSSIA (7%), BRAZIL (4%)
Platform Engagement	Instagram: 5,954 avg likes/post · Tiktok: 326,900 avg views/post · Youtube: 26,852 avg views/post	Best reach: Tiktok 326,900 avg views; best engagement: Instagram 5,954 avg likes

Top Brand Affinities

True Religion

Score: 47.32

Arc'teryx

Score: 19.66

Vivienne Westwood

Score: 18.92

Palm Angels

Score: 18.10

Zumiez

Score: 17.13

SoundCloud

Score: 13.43

Jean Paul Gaultier

Score: 11.35

Acne Studios

Score: 11.10

Champion

Score: 10.68

New Era

Score: 9.84

Amazon Music

Score: 8.90

Tekken

Score: 8.41

Brand	Category	Score
True Religion		47.32
Arc'teryx		19.66
Vivienne Westwood		18.92
Palm Angels		18.10
Zumiez		17.13
SoundCloud		13.43
Jean Paul Gaultier		11.35
Acne Studios		11.10
Champion		10.68
New Era		9.84
Amazon Music		8.90
Tekken		8.41
Pro Tools		8.22
Moncler		8.01
Maison Margiela		7.93
Coach		7.91
Supreme		7.70
Stone Island		6.93
Pontiac		6.32
Alexander McQueen		5.99
Beats Electronics		5.80
Kodak		5.78
Kappa		5.54
Rockstar Games		5.42
Ableton		4.91
Hennessy		4.37
Stüssy		4.33
Spotify Music		3.94
BALMAIN		3.93
Balenciaga		3.77
The North Face		3.64
Gucci		3.29
Carhartt		3.27
Comedy Central		3.13
Sprite		3.07
NBA		3.02
Monster Beverage		2.89
Louis Vuitton		2.84
Nickelodeon		2.83
Yves Saint Laurent		2.73
Vans		2.70
Versace		2.64
Burberry		2.59
Call of Duty		2.40
Lacoste		2.37
GIVENCHY		2.36
GAP		2.32
Rolex		2.32
MTV		2.29
Prada		2.27