Matt Nathanson

Matt Nathanson — rock artist from US.

My preference for music exceeds my preference for socializing with others.

Influence: 64.03% Fanbase: 52.97% Trending: 69.56% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 30.80% • Very Strong

As of 2025-09-08

158,187

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:35:48 UTC

Genres

rockrockalternativealternative

Biography

My preference for music exceeds my preference for socializing with others.

Top Brand Affinities

Report Date: 2025-09-08

Matt Nathanson performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, UNITED KINGDOM. Audience composition is heavily female (60%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 2,049 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Live Nation, Peloton, FabFitFun, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Matt Nathanson is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matt Nathanson score 0.98% — Low bucket.

Brand: Live NationBrand: PelotonBrand: FabFitFun

Followers:158,187

Engagements:1,558

Rate:1.0%

Posts:4,241

Avg Likes:1,552

Avg Comments:44

Avg Views:2,049

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 158,187 · Engagements 1,558 · Rate 1.0% Posts 4,241 · Views 2,049 · Avg Likes 1,552 · Avg Comments 44 · Avg Views 2,049	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 33% 35-44: 14% 45-64: 9%	Largest: 18-24 (40%); next: 25-34 (33%)
Gender Split	Female: 60% Male: 40% Non-binary/Other: 0%	Skews female (60%)
Top Countries	UNITED STATES (60%) BRAZIL (5%) UNITED KINGDOM (4%) CANADA (4%) AUSTRALIA (2%)	Top regions: UNITED STATES (60%), BRAZIL (5%), UNITED KINGDOM (4%)
Platform Engagement	Instagram: 1,480 avg likes/post · Youtube: 2,049 avg views/post	Best reach: Youtube 2,049 avg views; best engagement: Instagram 1,480 avg likes

Top Brand Affinities

Live Nation

Score: 30.80

Peloton

Score: 21.06

FabFitFun

Score: 18.10

Southwest Airlines

Score: 16.84

Jetblue Airways

Score: 10.72

United

Score: 9.94

Coors

Score: 9.60

Delta

Score: 8.04

Gillette

Score: 7.96

Target

Score: 7.84

Verizon

Score: 7.79

Pacific Northwest Wonderland

Score: 7.75

Brand	Category	Score
Live Nation		30.80
Peloton		21.06
FabFitFun		18.10
Southwest Airlines		16.84
Jetblue Airways		10.72
United		9.94
Coors		9.60
Delta		8.04
Gillette		7.96
Target		7.84
Verizon		7.79
Pacific Northwest Wonderland		7.75
Amazon Music		7.61
Margaritaville		7.56
BarkBox		7.52
Publix		7.11
J.Crew		7.11
MamaBear		6.88
Kroger		6.75
TOMS		6.58
Walgreens		6.11
OLD NAVY		5.93
Bud Light		5.83
Paramount Pictures		5.80
HomeGoods		5.67
Free People		5.61
iHeartRadio Music Awards		5.58
NBC		5.37
American Airlines		5.33
Busch		5.26
Macy's		5.14
Pfizer		5.09
Columbia Pictures		4.97
Anthropologie		4.94
PetSmart		4.92
Amway		4.84
Chick-fil-A		4.76
Kate Spade		4.74
Dunkin' Donuts		4.73
The Home Depot		4.55
Showtime		4.49
Summit Entertainment		4.49
Comedy Central		4.32
Costco		4.17
NORDSTROM		4.16
Taco Bell		4.15
Oculus		4.10
ALDI		4.07
FedEx		4.00
Kickstarter		3.94