Matt Andersen

Matt Andersen

Country: CA | Gender: male

Influence: 49.90% Fanbase: 22.24% Trending: 63.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Scotiabank • 69.89% • Very Strong

As of 2025-09-15

37,064

Social Media Followers

As of 2025-09-15

00:00:00

Hours Airplay

2025-12-07 10:59:49 UTC

Genres

poppopbluesbluescanadian bluescontemporary bluesfolk & traditionalcanadian singer-songwritercanadian folk

Biography

Matt Andersen's latest album, The Hammer & The Rose, showcases his tender folk and soulful sound, reflecting his thoughtful approach to life's most essential themes. With a career spanning decades, the New Brunswick-born artist's stage presence is a testament to his experience performing in various venues worldwide, offering emotionally resonant shows that range from intimate to powerful. In both his live performances and studio recordings, Andersen demonstrates a meticulous attention to detail and dedication to his craft, resulting in a diverse and moving body of work that has garnered over 33 million streams on Spotify and 30 million views on YouTube.

Matt Andersen Marketing Affinity & Brand Fit Data

Report Date: 2025-09-15

Matt Andersen resonates with 25-34 & 45-64 audiences and sustains presence in CANADA, UNITED STATES, UNITED KINGDOM. The demographic is heavily male (75%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 1,993 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Scotiabank, Ampeg, Air Canada maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Matt Andersen score 0.71%Low bucket.
Brand: ScotiabankBrand: AmpegBrand: Air Canada
Followers:37,064
Engagements:263
Rate:0.7%
Posts:1,061
Views:1,993
Avg Likes:262
Avg Comments:6
Avg Views:1,993

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 37,064 · Engagements 263 · Rate 0.7%
Posts 1,061 · Views 1,993 · Avg Likes 262 · Avg Comments 6 · Avg Views 1,993
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 32%
45-64: 24%
35-44: 23%
18-24: 19%
Largest: 25-34 (32%); next: 45-64 (24%)
Gender Split Female: 25%
Male: 75%
Non-binary/Other: 0%
Skews male (75%)
Top Countries CANADA (32%)
UNITED STATES (25%)
UNITED KINGDOM (8%)
AUSTRALIA (4%)
GERMANY (4%)
Top regions: CANADA (32%), UNITED STATES (25%), UNITED KINGDOM (8%)
Platform Engagement Instagram: 200 avg likes/post · Youtube: 1,993 avg views/post Best reach: Youtube 1,993 avg views; best engagement: Instagram 200 avg likes

Top Brand Affinities

Scotiabank
Score: 69.89
Ampeg
Score: 30.19
Air Canada
Score: 25.88
Live Nation
Score: 24.40
Tim Hortons
Score: 21.80
Amazon Music
Score: 16.20
Akg
Score: 14.60
Sennheiser
Score: 13.79
Pro Tools
Score: 11.97
NHL
Score: 10.90
Budweiser
Score: 7.63
Kickstarter
Score: 7.01
Brand Category Score
Scotiabank 69.89
Ampeg 30.19
Air Canada 25.88
Live Nation 24.40
Tim Hortons 21.80
Amazon Music 16.20
Akg 14.60
Sennheiser 13.79
Pro Tools 11.97
NHL 10.90
Budweiser 7.63
Kickstarter 7.01
Pilsner Urquell 6.87
Spotify Music 6.51
Jameson 5.96
Coors 5.65
Bud Light 5.49
Guinness 4.64
Margaritaville 4.54
Emporium 4.46
Costco 4.21
McDonald's 4.10
Showtime 3.85
GMC 3.84
Pfizer 3.81
Lululemon Athletica 3.75
Baileys 3.73
Airbnb 3.55
Columbia Pictures 3.27
Cadillac 3.12
Jack Daniels 3.05
Paramount Pictures 2.83
Carhartt 2.77
NBC 2.67
Harley-Davidson 2.62
Pixar 2.56
Activision Blizzard 2.41
Geocaching 2.40
The Olympic Games 2.32
Sunnies Studios 2.24
Yamaha 2.17
CBS 2.12
Tinder 1.97
CBS Television Studios 1.89
WWE 1.86
Lego 1.85
Beats Electronics 1.82
Chrysler 1.75
Walmart 1.72
Star Wars 1.71

Official Profiles

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Artist: Matt Andersen

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-01-25 03:00 UTC Matt Andersen, Mariel Buckley Savoy Theatre Glace Bay, Canada
2026-01-29 03:00 UTC Matt Andersen, Mariel Buckley Fredericton Playhouse City of Fredericton, Canada
2026-01-30 03:00 UTC Matt Andersen, Mariel Buckley Confederation Centre of the Arts Charlottetown, Canada
2026-01-31 03:00 UTC Matt Andersen Imperial Theatre Saint John, Canada
2026-01-31 03:00 UTC Mariel Buckley Imperial Theatre Saint John, Canada
2026-02-01 04:00 UTC Matt Andersen Casino New Brunswick Moncton, Canada
2026-02-01 04:00 UTC Matt Andersen, Mariel Buckley Molson Canadian Centre, Casino New Brunswick Moncton, Canada
2026-02-04 08:00 UTC Matt Andersen, Mariel Buckley deCoste Performing Arts Centre Pictou, Canada
2026-02-05 03:00 UTC Matt Andersen DeCoste Centre Pictou, Canada
2026-02-05 08:00 UTC Matt Andersen, Mariel Buckley Lighthouse Arts Center, Halifax, N.S. Halifax, Canada
2026-02-06 04:00 UTC Matt Andersen Light House Arts Centre Halifax, Canada
2026-02-06 08:00 UTC Matt Andersen, Mariel Buckley Lighthouse Arts Center, Halifax, N.S. Halifax, Canada
2026-02-07 04:00 UTC Matt Andersen Light House Arts Centre Halifax, Canada
2026-02-07 08:00 UTC Matt Andersen, Mariel Buckley Lighthouse Arts Center, Halifax, N.S. Halifax, Canada
2026-02-08 04:00 UTC Matt Andersen Light House Arts Centre Halifax, Canada
2026-02-12 03:00 UTC Matt Andersen Kingston Grand Theatre Kingston, Canada
2026-02-13 03:00 UTC Matt Andersen, Mariel Buckley Theatre Granada Sherbrooke, Canada
2026-02-14 03:00 UTC Matt Andersen, Mariel Buckley Club Soda Montréal, Canada
2026-02-14 08:00 UTC Matt Andersen, Mariel Buckley NAC Opera House Ottawa, Canada
2026-02-15 03:30 UTC Matt Andersen Southam Hall - Nac Ottawa, Canada
2026-02-16 03:00 UTC Matt Andersen, Mariel Buckley Showplace Performance Centre Peterborough, Canada
2026-02-18 04:00 UTC Matt Andersen, Mariel Buckley The Music Hall Hamilton, Canada
2026-02-18 08:00 UTC Matt Andersen, Mariel Buckley Imperial Theatre Sarnia, Canada
2026-02-19 03:00 UTC Matt Andersen The Imperial Theatre Sarnia, Canada
2026-02-19 08:00 UTC Matt Andersen, Mariel Buckley Center in the Square Kitchener, Canada
2026-02-20 03:00 UTC Matt Andersen Centre in the Square Kitchener, Canada
2026-02-21 03:00 UTC Mariel Buckley Massey Hall Toronto, Canada
2026-02-24 03:00 UTC Matt Andersen, Mariel Buckley Burton Cummings Theatre Winnipeg, Canada
2026-02-25 03:00 UTC Matt Andersen, Mariel Buckley TCU Place Saskatoon, Canada
2026-02-26 04:00 UTC Matt Andersen, Mariel Buckley Southern Alberta Jubilee Auditorium Calgary, Canada
2026-02-27 04:00 UTC Matt Andersen, Mariel Buckley Northern Alberta Jubilee Auditorium Edmonton, Canada
2026-03-01 04:00 UTC Matt Andersen, Mariel Buckley Kelowna Community Theatre Kelowna, Canada
2026-03-02 04:00 UTC Matt Andersen, Mariel Buckley Vogue Theatre Vancouver, Canada
2026-03-03 04:00 UTC Matt Andersen, Mariel Buckley Royal Theatre Caledon, Canada

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