Matmatah

Matmatah — pop artist from FR.

Matmatah est l'un des rares groupes de rock en France à dépasser les trente ans de carrière, avec un succès marquant depuis 1995. Le groupe brestois a vendu…

Influence: 54.82% Fanbase: 38.17% Trending: 63.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fnac • 76.62% • Very Strong

As of 2025-09-09

186,344

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:04:59 UTC

Genres

popfrench popchansonrockrockfrench rockfolk rockreggaefrench reggae

Biography

Matmatah est l'un des rares groupes de rock en France à dépasser les trente ans de carrière, avec un succès marquant depuis 1995. Le groupe brestois a vendu près de deux millions de disques, accumulé 300 millions de streams, donné plus de 1300 concerts et créé des hymnes intergénérationnels tels que Lambé An Dro, L’Apologie, La Cerise, Au Conditionnel, et Brest-même. Pour célébrer cette longévité, Matmatah se produira à l'Accor Arena le 11 octobre 2025 pour un concert anniversaire exceptionnel.

Top Brand Affinities

Report Date: 2025-09-09

Matmatah converts attention from 18-24 & 25-34 audiences across FRANCE, BELGIUM, SWITZERLAND. Audience shape is heavily male (66%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 2,559 avg views per post, with supportive conversation on Instagram. Shared audience with Fnac, Accor Hotels, Ricard underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matmatah score 0.49% — Low bucket.

Brand: FnacBrand: Accor HotelsBrand: Ricard

Followers:186,344

Engagements:904

Rate:0.5%

Posts:1,112

Avg Likes:883

Avg Comments:17

Avg Views:3,785

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 186,344 · Engagements 904 · Rate 0.5% Posts 1,112 · Views 3,785 · Avg Likes 883 · Avg Comments 17 · Avg Views 3,785	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 39% 25-34: 32% 35-44: 15% 45-64: 9%	Largest: 18-24 (39%); next: 25-34 (32%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	FRANCE (87%) BELGIUM (4%) SWITZERLAND (2%) UNITED STATES (1%) SPAIN (1%)	Top regions: FRANCE (87%), BELGIUM (4%), SWITZERLAND (2%)
Platform Engagement	Instagram: 631 avg likes/post · Tiktok: 2,559 avg views/post · Youtube: 1,226 avg views/post	Best reach: Tiktok 2,559 avg views; best engagement: Instagram 631 avg likes

Top Brand Affinities

Fnac

Score: 76.62

Accor Hotels

Score: 73.17

Ricard

Score: 29.65

Galeries Lafayette

Score: 21.42

MOOG

Score: 18.21

Leroy Merlin

Score: 16.66

Décathlon

Score: 15.19

Air France

Score: 14.81

PLAYMOBIL

Score: 13.59

Garnier

Score: 11.35

Longchamp

Score: 11.16

Montblanc

Score: 11.15

Brand	Category	Score
Fnac		76.62
Accor Hotels		73.17
Ricard		29.65
Galeries Lafayette		21.42
MOOG		18.21
Leroy Merlin		16.66
Décathlon		15.19
Air France		14.81
PLAYMOBIL		13.59
Garnier		11.35
Longchamp		11.16
Montblanc		11.15
Jean Paul Gaultier		10.72
Evian		9.21
Sennheiser		9.16
Thermomix		7.36
Haribo		7.01
Jagermeister		6.41
KARL LAGERFELD		6.30
Dr. Martens		5.92
Peugeot		5.64
Carrefour		5.44
Citroen		5.27
NBC		4.93
Hublot		4.91
Renault		4.38
Rover		4.34
Tarte Cosmetics		3.99
Leica		3.86
Kodak		3.51
Olympus		3.37
Guinness		3.12
Lindt		3.05
Lollapalooza		2.97
Panasonic		2.87
Jack Daniels		2.76
ASICS		2.72
Lego		2.70
Polaroid		2.69
Faber-Castell		2.46
Fujifilm		2.36
Star Wars		2.24
Yves Saint Laurent		2.23
Harley-Davidson		2.19
Spotify Music		2.18
Sephora		2.12
Tomorrowland		2.12
New Balance		2.10
Cadillac		2.07
Fiat		2.06