Mathieu Koss
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
67,473
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:02:48 UTC
Genres
Biography
Mathieu Koss cuts through with 18-24 & 25-34 audiences and consistency across FRANCE, BRAZIL, MEXICO. A heavily male (74%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 4,764 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with Pioneer, Mixcloud, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 67,473 · Engagements 211 · Rate 0.3% Posts 142 · Views 6,182 · Avg Likes 205 · Avg Comments 23 · Avg Views 6,182 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 47% 25-34: 33% 35-44: 14% 13-17: 4% |
Largest: 18-24 (47%); next: 25-34 (33%) |
| Gender Split |
Female: 26% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
FRANCE (32%) BRAZIL (14%) MEXICO (7%) BELGIUM (6%) UNITED STATES (6%) |
Top regions: FRANCE (32%), BRAZIL (14%), MEXICO (7%) |
| Platform Engagement | Instagram: 72 avg likes/post · Tiktok: 1,418 avg views/post · Youtube: 4,764 avg views/post | Best reach: Youtube 4,764 avg views; best engagement: Youtube 75 avg likes |
Top Brand Affinities
Pioneer
Mixcloud
Ableton
Trancefamily
Warner Music
Tomorrowland
Kiabi
Akai
Cluse
Galeries Lafayette
Pro Tools
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Pioneer | 65.55 | |
| Mixcloud | 62.16 | |
| Ableton | 45.56 | |
| Trancefamily | 45.39 | |
| Warner Music | 33.73 | |
| Tomorrowland | 29.15 | |
| Kiabi | 27.84 | |
| Akai | 27.09 | |
| Cluse | 26.67 | |
| Galeries Lafayette | 24.98 | |
| Pro Tools | 24.59 | |
| Amazon Music | 21.95 | |
| Ricard | 21.49 | |
| Sennheiser | 17.80 | |
| Accor Hotels | 17.10 | |
| MOOG | 16.09 | |
| Décathlon | 15.22 | |
| SoundCloud | 14.92 | |
| Air France | 14.46 | |
| Sandro | 13.10 | |
| Calzedonia | 12.85 | |
| Longchamp | 11.56 | |
| Beats Electronics | 10.97 | |
| Vichy | 9.45 | |
| Spotify Music | 7.65 | |
| KARL LAGERFELD | 6.84 | |
| iHeartRadio Music Awards | 6.58 | |
| NBC | 6.10 | |
| Elle Magazine | 6.06 | |
| Pull&Bear | 5.73 | |
| Superdry | 5.61 | |
| Moët & Chandon | 5.55 | |
| Lollapalooza | 5.08 | |
| MTV | 4.71 | |
| musical.ly | 4.37 | |
| Stradivarius | 4.22 | |
| UGG | 3.98 | |
| Daniel Wellington | 3.96 | |
| Coachella | 3.96 | |
| Kiko | 3.96 | |
| ASOS | 3.86 | |
| Rover | 3.70 | |
| Peugeot | 3.44 | |
| Primark | 3.32 | |
| Bershka | 3.32 | |
| ESPN | 2.87 | |
| ASICS | 2.85 | |
| Tarte Cosmetics | 2.82 | |
| Citroen | 2.80 | |
| KENZO | 2.78 |
Official Profiles
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LoginArtist: Mathieu Koss
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Top 10 Songs Played Today
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Total Streams (2025-09-18)
Total: 1,007,383
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969,788 | 96.27% |
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37,595 | 3.73% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















