Mat.Joe

Mat.Joe — electronic artist from DE.

Mat.Joe originated as a collaboration between Matthias and Johannes in Berlin, founded on their shared love for music and influenced by their early interests…

Influence: 53.04% Fanbase: 30.04% Trending: 64.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 148.75% • Very Strong

As of 2025-09-09

116,068

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 20:30:23 UTC

Genres

electronicdeep groove househousedeep housedisco housedeep disco housefunky tech houseelectronicdance

Biography

Mat.Joe originated as a collaboration between Matthias and Johannes in Berlin, founded on their shared love for music and influenced by their early interests in Rap, Breakdance, and Skateboarding. Initially known as Twomanics, the duo focused on producing hip-hop tracks for independent artists before Matthias transitioned into a solo career in 2024. Mat.Joe's signature style blends house beats with soulful and hip-hop elements, creating a dynamic and versatile sound that continues to evolve with inspiration drawn from everyday experiences and the ever-changing landscape of dance music.

Top Brand Affinities

Report Date: 2025-09-09

Mat.Joe has momentum with 25-34 & 18-24 audiences—particularly in UNITED STATES, NIGERIA, GERMANY. A heavily male (83%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 634 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Mixcloud, Pioneer, Allen & Heath signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mat.Joe score 0.12% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Allen & Heath

Followers:116,068

Engagements:141

Rate:0.1%

Posts:243

Avg Likes:141

Avg Comments:15

Avg Views:891

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 116,068 · Engagements 141 · Rate 0.1% Posts 243 · Views 891 · Avg Likes 141 · Avg Comments 15 · Avg Views 891	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 32% 35-44: 15% 45-64: 4%	Largest: 25-34 (46%); next: 18-24 (32%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (14%) NIGERIA (13%) GERMANY (12%) BRAZIL (11%) MEXICO (7%)	Top regions: UNITED STATES (14%), NIGERIA (13%), GERMANY (12%)
Platform Engagement	Instagram: 122 avg likes/post · Tiktok: 634 avg views/post · Youtube: 257 avg views/post	Best reach: Tiktok 634 avg views; best engagement: Instagram 122 avg likes

Top Brand Affinities

Mixcloud

Score: 148.75

Pioneer

Score: 122.07

Allen & Heath

Score: 118.49

Ableton

Score: 77.14

MOOG

Score: 55.61

Trancefamily

Score: 30.10

Sennheiser

Score: 29.64

SoundCloud

Score: 26.81

Akai

Score: 23.58

Tomorrowland

Score: 22.69

Amazon Music

Score: 20.13

Beats Electronics

Score: 9.35

Brand	Category	Score
Mixcloud		148.75
Pioneer		122.07
Allen & Heath		118.49
Ableton		77.14
MOOG		55.61
Trancefamily		30.10
Sennheiser		29.64
SoundCloud		26.81
Akai		23.58
Tomorrowland		22.69
Amazon Music		20.13
Beats Electronics		9.35
Spotify Music		8.83
Pro Tools		8.26
Jagermeister		7.38
Coachella		4.90
Lollapalooza		4.80
Stüssy		4.26
Movistar		3.81
Heinz		3.76
Budweiser		3.61
Heineken		3.56
Bacardi		3.06
Red Bull		2.89
Aperol		2.84
musical.ly		2.80
Garnier		2.73
ASOS		2.73
Pull&Bear		2.64
Dr. Martens		2.55
Carhartt		2.48
MTV		2.12
BBC		2.03
Kodak		1.98
Ray-Ban		1.92
Bershka		1.89
Lacoste		1.88
GoPro		1.82
ASICS		1.80
Warner Bros		1.69
Versace		1.69
KitKat		1.57
Jack Daniels		1.55
Sneakerhead		1.52
Showtime		1.41
Guinness		1.39
Fujifilm		1.39
Polo Ralph Lauren		1.39
Yamaha		1.30
Bellagio		1.29