Mastu
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
9,909,908
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:39:31 UTC
Genres
Biography
Mastu resonates most with 18-24 & 25-34 audiences and shows durable presence in FRANCE, BELGIUM, CANADA. With a heavily male (61%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (2,903,564 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Le coq sportif, Paris City Vision, Accor Hotels makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 9,909,908 · Engagements 656,155 · Rate 6.6% Posts 568 · Views 2,903,564 · Avg Likes 653,104 · Avg Comments 4,308 · Avg Views 2,903,564 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 23% 13-17: 11% 35-44: 5% |
Largest: 18-24 (59%); next: 25-34 (23%) |
| Gender Split |
Female: 39% Male: 61% Non-binary/Other: 0% |
Skews male (61%) |
| Top Countries |
FRANCE (86%) BELGIUM (4%) CANADA (3%) SWITZERLAND (2%) ALGERIA (1%) |
Top regions: FRANCE (86%), BELGIUM (4%), CANADA (3%) |
| Platform Engagement | Instagram: 448,146 avg likes/post · Youtube: 2,903,564 avg views/post | Best reach: Youtube 2,903,564 avg views; best engagement: Instagram 448,146 avg likes |
Top Brand Affinities
Le coq sportif
Paris City Vision
Accor Hotels
Fnac
Galeries Lafayette
Ricard
Birchbox
Nier: Automata
Leroy Merlin
Longchamp
Tattoodo
Auchan
| Brand | Category | Score |
|---|---|---|
| Le coq sportif | 55.46 | |
| Paris City Vision | 40.94 | |
| Accor Hotels | 29.32 | |
| Fnac | 26.20 | |
| Galeries Lafayette | 23.44 | |
| Ricard | 18.95 | |
| Birchbox | 17.67 | |
| Nier: Automata | 16.57 | |
| Leroy Merlin | 14.59 | |
| Longchamp | 14.09 | |
| Tattoodo | 11.47 | |
| Auchan | 10.88 | |
| Foot Locker | 10.62 | |
| Ellesse | 10.07 | |
| DeLorean Motor Company | 9.89 | |
| Riot Games | 9.49 | |
| Square Enix | 8.22 | |
| boohoo | 7.11 | |
| The Last of Us | 6.87 | |
| PLAYMOBIL | 6.76 | |
| JACQUEMUS | 6.47 | |
| The Body Shop | 6.41 | |
| Selfridges | 6.08 | |
| Logitech | 5.89 | |
| Décathlon | 5.54 | |
| KARL LAGERFELD | 5.21 | |
| RAZER | 5.19 | |
| Daniel Wellington | 5.17 | |
| Colgate | 4.83 | |
| Accessorize | 4.80 | |
| Kiko | 4.61 | |
| Garnier | 4.36 | |
| Superdry | 4.15 | |
| Lacoste | 4.11 | |
| Husqvarna Motorcycles | 4.00 | |
| Haribo | 3.97 | |
| Carhartt | 3.93 | |
| KENZO | 3.88 | |
| Haima | 3.87 | |
| League of Legends | 3.75 | |
| Final Fantasy | 3.73 | |
| Oculus | 3.72 | |
| BBS | 3.64 | |
| Fila | 3.51 | |
| Peugeot | 3.37 | |
| Pringles | 3.26 | |
| Dr. Martens | 3.13 | |
| Bugatti | 3.11 | |
| Faber-Castell | 3.04 | |
| Comedy Central | 2.93 |
Official Profiles
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LoginArtist: Mastu
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
