Masterkraft

Masterkraft — pop artist from NG.

Sunday Ginikachukwu Nweke, known professionally as Masterkraft, is a multi-talented Nigerian music producer, DJ, band director, pianist, and songwriter. He has…

Influence: 56.49% Fanbase: 42.53% Trending: 63.47% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 32.56% • Very Strong

As of 2025-09-09

1,052,568

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:53:06 UTC

Genres

popafropopnigerian popothersworldwide

Biography

Sunday Ginikachukwu Nweke, known professionally as Masterkraft, is a multi-talented Nigerian music producer, DJ, band director, pianist, and songwriter. He has collaborated with a wide range of artists including Wizkid, Flavour N'abania, Bracket, Banky W., Timaya, and more, producing hits like "Fine lady," "Kwarikwa (Remix)," and "Jasi."

Masterkraft has been recognized for his exceptional talent, ranking 8th on Leadership newspaper's 2014 list of Top 10 Music Producers in Nigeria, 7th on Nigeria Entertainment Today's list of Nigeria’s Top 7 Biggest Music Producers in August 2015, and also making Thisday newspaper's Top 10 Music Producers in Nigeria.

Top Brand Affinities

Report Date: 2025-09-09

Masterkraft connects with 25-34 & 18-24 audiences and shows durable traction across NIGERIA, UNITED STATES, KENYA. With a heavily male (81%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 8,001 avg views per post; Instagram adds dependable engagement depth. Overlap with Warner Music, Airtel, Pro Tools highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Masterkraft moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Masterkraft score 0.53% — Low bucket.

Brand: Warner MusicBrand: AirtelBrand: Pro Tools

Followers:1,052,568

Engagements:5,587

Rate:0.5%

Posts:208

Avg Likes:5,581

Avg Comments:151

Avg Views:8,001

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,052,568 · Engagements 5,587 · Rate 0.5% Posts 208 · Views 8,001 · Avg Likes 5,581 · Avg Comments 151 · Avg Views 8,001	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 51% 18-24: 39% 35-44: 6% 13-17: 3%	Largest: 25-34 (51%); next: 18-24 (39%)
Gender Split	Female: 19% Male: 81% Non-binary/Other: 0%	Skews male (81%)
Top Countries	NIGERIA (28%) UNITED STATES (16%) KENYA (7%) TANZANIA (6%) FRANCE (5%)	Top regions: NIGERIA (28%), UNITED STATES (16%), KENYA (7%)
Platform Engagement	Instagram: 5,529 avg likes/post · Youtube: 8,001 avg views/post	Best reach: Youtube 8,001 avg views; best engagement: Instagram 5,529 avg likes

Top Brand Affinities

Warner Music

Score: 32.56

Airtel

Score: 23.46

Pro Tools

Score: 19.07

A.P.C.

Score: 17.44

Amazon Music

Score: 13.18

Ableton

Score: 12.60

CNN

Score: 10.96

Hennessy

Score: 8.58

MTV

Score: 7.24

T.G.I. Friday's

Score: 6.09

Alibaba

Score: 5.62

Pioneer

Score: 5.31

Brand	Category	Score
Warner Music		32.56
Airtel		23.46
Pro Tools		19.07
A.P.C.		17.44
Amazon Music		13.18
Ableton		12.60
CNN		10.96
Hennessy		8.58
MTV		7.24
T.G.I. Friday's		6.09
Alibaba		5.62
Pioneer		5.31
Hublot		4.67
Comedy Central		4.41
SoundCloud		4.34
Smirnoff		4.08
FOREX		3.97
FashionNova		3.64
BBC		3.35
Beats Electronics		3.34
BALMAIN		3.26
Monster Beverage		3.06
Pepsi		2.92
musical.ly		2.92
Paramount Pictures		2.90
NBC		2.76
Versace		2.72
Timberland		2.66
Fendi		2.53
Lexus		2.45
Balenciaga		2.39
Spotify Music		2.27
Fenty beauty		2.21
Dolce & Gabbana		2.15
Gucci		2.14
Kodak		2.08
Bentley		2.01
GIVENCHY		1.92
Guinness		1.72
Rolex		1.71
Bugatti		1.67
Burberry		1.53
Louis Vuitton		1.26
Paypal		1.23
FIFA		1.18
Vogue		1.16
H&M		1.16
Google		1.15
Mercedes-Benz		1.13
Coca-Cola		1.08