Massano

Massano — electronic artist from GB.

Massano, a rising star in the melodic techno scene, combines aggressive sound design with hypnotic grooves and melodies. Hailing from Liverpool, he gained…

Influence: 52.05% Fanbase: 31.65% Trending: 62.25% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Pioneer • 70.97% • Very Strong

As of 2025-09-09

454,471

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 12:39:47 UTC

Genres

electronicdancemelodic technoelectronictechno

Biography

Massano, a rising star in the melodic techno scene, combines aggressive sound design with hypnotic grooves and melodies. Hailing from Liverpool, he gained major support with his first releases on Running Clouds and has since been recognized by industry heavyweights like Pete Tong and BBC Radio 1. With successful releases on labels like Oddity and Afterlife, Massano's demand continues to grow, and his debut Afterlife EP 'In My System' reached #1 on the Releases chart on Beatport.

Known for his wizkid production abilities and DJ skills, Massano has garnered support from A-list DJs across various electronic music genres. He has performed at prestigious events and venues worldwide, including The World Cup, Afterlife Tulum, Printworks, Creamfields, and more.

Top Brand Affinities

Report Date: 2025-09-09

Massano connects with 25-34 & 18-24 audiences and shows durable traction across EGYPT, TüRKIYE, GREECE. With a heavily male (84%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 11,750 avg views per post; Instagram adds dependable engagement depth. Overlap with Pioneer, Mixcloud, Trancefamily highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Massano moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Massano score 2.56% — Strong bucket.

Brand: PioneerBrand: MixcloudBrand: Trancefamily

Followers:454,471

Engagements:11,640

Rate:2.6%

Posts:616

Avg Likes:11,439

Avg Comments:310

Avg Views:16,787

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 454,471 · Engagements 11,640 · Rate 2.6% Posts 616 · Views 16,787 · Avg Likes 11,439 · Avg Comments 310 · Avg Views 16,787	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 50% 18-24: 32% 35-44: 11% 13-17: 4%	Largest: 25-34 (50%); next: 18-24 (32%)
Gender Split	Female: 16% Male: 84% Non-binary/Other: 0%	Skews male (84%)
Top Countries	EGYPT (13%) TüRKIYE (10%) GREECE (9%) FRANCE (7%) BRAZIL (6%)	Top regions: EGYPT (13%), TüRKIYE (10%), GREECE (9%)
Platform Engagement	Instagram: 10,435 avg likes/post · Tiktok: 11,750 avg views/post · Youtube: 5,037 avg views/post	Best reach: Tiktok 11,750 avg views; best engagement: Instagram 10,435 avg likes

Top Brand Affinities

Pioneer

Score: 70.97

Mixcloud

Score: 57.06

Trancefamily

Score: 55.76

MOOG

Score: 55.11

Ableton

Score: 44.18

Tomorrowland

Score: 34.10

SoundCloud

Score: 18.80

Sennheiser

Score: 15.73

Akai

Score: 14.19

Amazon Music

Score: 7.97

Jagermeister

Score: 7.82

Lollapalooza

Score: 7.16

Brand	Category	Score
Pioneer		70.97
Mixcloud		57.06
Trancefamily		55.76
MOOG		55.11
Ableton		44.18
Tomorrowland		34.10
SoundCloud		18.80
Sennheiser		15.73
Akai		14.19
Amazon Music		7.97
Jagermeister		7.82
Lollapalooza		7.16
KIA		6.83
Absolut		6.31
Campari		5.95
Spotify Music		5.63
Beats Electronics		5.14
Coachella		4.88
Movistar		4.07
Iberostar Hotels & Resorts		3.66
Heineken		3.32
Bacardi		3.15
Monster Beverage		3.01
Red Bull		2.71
Cafecito		2.53
Fiat		2.34
Garnier		2.27
Valentino		2.23
GoPro		2.21
Peugeot		1.96
Dr. Martens		1.95
Versace		1.87
Budweiser		1.82
Aperol		1.82
Dolce & Gabbana		1.81
Ray-Ban		1.79
Warner Bros		1.72
ASICS		1.72
Oakley		1.71
Lacoste		1.71
Jack Daniels		1.65
Bershka		1.61
Bellagio		1.60
musical.ly		1.58
McLaren		1.57
Michael Kors		1.51
Gymshark		1.47
Ducati		1.45
The North Face		1.44
New Balance		1.43