Massane
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
31,440
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 20:35:12 UTC
Genres
Biography
Collaborating with Lane 8 on "And We Knew It Was Our Time," Massane's Spotify success led to the release of his debut album "Another Dawn," accompanied by a visually striking live performance on the French Riviera. The performance, "Dawn on the French Riviera," showcased Massane's guitar-laden set of original tracks, which has garnered over 1 million views to date. With support from Sirius XM and BBC Radio 1, recent releases on mau5trap and This Never Happened, and performances at renowned festivals like Sea You Festival and Red Rocks, Massane's career is on a rapid upward trajectory.
Massane performs best with fans in the 25-34 range, concentrated in UNITED STATES, UNITED KINGDOM, FRANCE. Audience composition is heavily male (82%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 625 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Trancefamily, MOOG, Ableton, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Massane is positioned to deliver.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 31,440 · Engagements 362 · Rate 1.2% Posts 300 · Views 943 · Avg Likes 358 · Avg Comments 25 · Avg Views 943 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 30% 35-44: 17% 45-64: 6% |
Largest: 25-34 (45%); next: 18-24 (30%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED STATES (19%) UNITED KINGDOM (7%) FRANCE (6%) CANADA (5%) GERMANY (5%) |
Top regions: UNITED STATES (19%), UNITED KINGDOM (7%), FRANCE (6%) |
| Platform Engagement | Instagram: 314 avg likes/post · Tiktok: 318 avg views/post · Youtube: 625 avg views/post | Best reach: Youtube 625 avg views; best engagement: Instagram 314 avg likes |
Top Brand Affinities
Trancefamily
MOOG
Ableton
Mixcloud
Pioneer
iHeartRaves
Akai
Tomorrowland
SoundCloud
Amazon Music
Coachella
Sennheiser
| Brand | Category | Score |
|---|---|---|
| Trancefamily | 140.58 | |
| MOOG | 67.09 | |
| Ableton | 62.27 | |
| Mixcloud | 57.06 | |
| Pioneer | 50.01 | |
| iHeartRaves | 49.60 | |
| Akai | 30.96 | |
| Tomorrowland | 24.94 | |
| SoundCloud | 18.30 | |
| Amazon Music | 17.34 | |
| Coachella | 13.12 | |
| Sennheiser | 10.12 | |
| Pro Tools | 9.69 | |
| Spotify Music | 9.27 | |
| Coors | 8.58 | |
| Lollapalooza | 7.56 | |
| Beats Electronics | 6.84 | |
| Pacific Northwest Wonderland | 5.03 | |
| Verizon | 4.03 | |
| Lululemon Athletica | 3.72 | |
| Airbnb | 2.98 | |
| Urban Outfitters | 2.84 | |
| A Game of Tones | 2.82 | |
| Showtime | 2.81 | |
| Geocaching | 2.76 | |
| Bellagio | 2.65 | |
| Heineken | 2.63 | |
| Guinness | 2.54 | |
| Garnier | 2.47 | |
| GoPro | 2.40 | |
| NHL | 2.39 | |
| Budweiser | 2.38 | |
| Carhartt | 2.25 | |
| Paramount Pictures | 2.23 | |
| ASOS | 2.20 | |
| The North Face | 2.17 | |
| Los Angeles Lakers | 2.12 | |
| Gymshark | 2.10 | |
| ASICS | 2.09 | |
| McLaren | 2.05 | |
| Red Bull | 2.02 | |
| Polaroid | 2.00 | |
| Warner Bros | 1.99 | |
| Jack Daniels | 1.99 | |
| Tesla Motors | 1.97 | |
| HBO | 1.97 | |
| BBC | 1.96 | |
| Forever 21 | 1.94 | |
| Sunnies Studios | 1.92 | |
| Aperol | 1.91 |
Official Profiles
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















