Mason Jennings
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
24,988
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 18:13:59 UTC
Genres
Biography
Following his synth-based project Painted Shield in 2020, Jennings explores a more traditional folk sound on Real Heart, marking a departure from digital experimentation. The album's stripped-down approach allows Jennings to focus on the essence of songwriting, highlighting his ability to connect with listeners on a personal and emotional level. Through this release, Jennings redefines his musical identity while honoring the timeless art of crafting songs that resonate deeply with audiences.
Mason Jennings converts attention from 25-34 & 18-24 audiences across UNITED STATES, CANADA, UNITED KINGDOM. Audience shape is heavily male (60%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 19,020 avg views per post, with supportive conversation on Youtube. Shared audience with Coors, Kickstarter, Bonneville underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 24,988 · Engagements 109 · Rate 0.4% Posts 137 · Views 19,020 · Avg Likes 93 · Avg Comments 20 · Avg Views 19,020 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 23% 35-44: 21% 45-64: 12% |
Largest: 25-34 (41%); next: 18-24 (23%) |
| Gender Split |
Female: 40% Male: 60% Non-binary/Other: 0% |
Skews male (60%) |
| Top Countries |
UNITED STATES (70%) CANADA (4%) UNITED KINGDOM (4%) BRAZIL (2%) PHILIPPINES (2%) |
Top regions: UNITED STATES (70%), CANADA (4%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 0 avg likes/post · Youtube: 19,020 avg views/post | Best reach: Youtube 19,020 avg views; best engagement: Youtube 93 avg likes |
Top Brand Affinities
Coors
Kickstarter
Bonneville
Amazon Music
Pacific Northwest Wonderland
Free People
Anthropologie
Nixon
Jameson
Verizon
Paramount Pictures
Airbnb
| Brand | Category | Score |
|---|---|---|
| Coors | 9.43 | |
| Kickstarter | 8.09 | |
| Bonneville | 8.07 | |
| Amazon Music | 7.64 | |
| Pacific Northwest Wonderland | 7.40 | |
| Free People | 6.08 | |
| Anthropologie | 5.58 | |
| Nixon | 5.50 | |
| Jameson | 5.25 | |
| Verizon | 5.16 | |
| Paramount Pictures | 5.14 | |
| Airbnb | 5.08 | |
| Holden | 4.94 | |
| Margaritaville | 4.87 | |
| NORDSTROM | 4.82 | |
| Columbia Pictures | 4.67 | |
| Pilsner Urquell | 4.54 | |
| Spotify Music | 4.08 | |
| Target | 4.02 | |
| Showtime | 4.02 | |
| NHL | 3.96 | |
| Hurley | 3.88 | |
| Activision Blizzard | 3.82 | |
| Costco | 3.75 | |
| Busch | 3.59 | |
| Billabong | 3.52 | |
| Sunnies Studios | 3.44 | |
| Cadillac | 3.43 | |
| Carhartt | 3.39 | |
| Budweiser | 3.23 | |
| Nickelodeon | 3.22 | |
| Leica | 3.20 | |
| Kodak | 3.14 | |
| NBC | 3.10 | |
| Polaroid | 3.01 | |
| The Olympic Games | 2.94 | |
| Babybump | 2.93 | |
| Lululemon Athletica | 2.82 | |
| Emporium | 2.82 | |
| ESPN | 2.80 | |
| Chipotle Mexican Grill | 2.58 | |
| Coachella | 2.57 | |
| MTV | 2.57 | |
| WWE | 2.56 | |
| Guinness | 2.56 | |
| Lollapalooza | 2.48 | |
| Subaru | 2.29 | |
| LEGOLAND | 2.25 | |
| Baileys | 2.24 | |
| Geocaching | 2.17 |
Official Profiles
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LoginArtist: Mason Jennings
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Top 10 Songs Played Today
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Total Streams (2025-09-23)
Total: 159,384
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
147,544 | 92.57% |
| [+] |
Pandora |
11,840 | 7.43% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
Yandex |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 03:00 UTC | Mason Jennings | WOW Hall | Eugene, United States | |
| 2025-12-11 03:00 UTC | Mason Jennings | Music Building | Ashland, United States | |
| 2025-12-12 03:00 UTC | Mason Jennings | Mississippi Studios | Portland, United States | |
| 2025-12-13 01:30 UTC | Mason Jennings | Nectar Lounge | Seattle, United States | |
| 2025-12-14 03:00 UTC | Mason Jennings | Wild Buffalo House Of Music | Bellingham, United States | |
| 2025-12-15 03:00 UTC | Mason Jennings | Biltmore Cabaret | Vancouver, Canada |
