Mashd 'N Kutcher

Mashd 'N Kutcher — electronic artist from AU.

Mashd N Kutcher, also known as MNK, is an Australian electronic band founded by songwriter Matt James in 2012. The collective of multi-instrumentalists has…

Influence: 53.71% Fanbase: 41.38% Trending: 59.87% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Virgin Australia • 65.74% • Very Strong

As of 2025-09-08

1,214,681

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:30:30 UTC

Genres

electronicelectronicdance

Biography

Mashd N Kutcher, also known as MNK, is an Australian electronic band founded by songwriter Matt James in 2012. The collective of multi-instrumentalists has performed over 1500 live shows across Australia, Asia, India, Europe, and the United States, achieving success with platinum records, a Triple J Hottest100 placement at #12, and frequent coverage in mainstream media outlets globally.

Top Brand Affinities

Report Date: 2025-09-08

Mashd 'N Kutcher converts attention from 18-24 & 25-34 audiences across UNITED STATES, INDIA, UNITED KINGDOM. Audience shape is heavily male (83%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 125,850 avg views per post, with supportive conversation on Tiktok. Shared audience with Virgin Australia, Telstra, Pioneer underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mashd 'N Kutcher score 2.37% — Strong bucket.

Brand: Virgin AustraliaBrand: TelstraBrand: Pioneer

Followers:1,214,681

Engagements:28,733

Rate:2.4%

Posts:139

Avg Likes:27,540

Avg Comments:437

Avg Views:129,186

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,214,681 · Engagements 28,733 · Rate 2.4% Posts 139 · Views 129,186 · Avg Likes 27,540 · Avg Comments 437 · Avg Views 129,186	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 27% 13-17: 7% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (27%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED STATES (24%) INDIA (7%) UNITED KINGDOM (6%) AUSTRALIA (6%) GERMANY (5%)	Top regions: UNITED STATES (24%), INDIA (7%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 10,428 avg likes/post · Tiktok: 125,850 avg views/post · Youtube: 3,336 avg views/post	Best reach: Tiktok 125,850 avg views; best engagement: Tiktok 17,050 avg likes

Top Brand Affinities

Virgin Australia

Score: 65.74

Telstra

Score: 47.05

Pioneer

Score: 27.89

Coles

Score: 24.65

Vegemite

Score: 21.12

Trancefamily

Score: 19.87

Mixcloud

Score: 19.10

Illy

Score: 16.80

Ableton

Score: 14.73

Amazon Music

Score: 12.98

Tomorrowland

Score: 11.81

Grey Goose

Score: 11.12

Brand	Category	Score
Virgin Australia		65.74
Telstra		47.05
Pioneer		27.89
Coles		24.65
Vegemite		21.12
Trancefamily		19.87
Mixcloud		19.10
Illy		16.80
Ableton		14.73
Amazon Music		12.98
Tomorrowland		11.81
Grey Goose		11.12
Woolworths		9.98
Holden		9.76
Qantas		9.41
Jagermeister		9.00
New Line Cinema		8.61
iHeartRadio Music Awards		8.59
Sennheiser		8.40
Pro Tools		7.87
SoundCloud		7.48
Kmart		7.11
Sunnies Studios		5.21
Columbia Pictures		4.66
RAZER		4.22
Mortal Kombat		4.17
Smirnoff		4.02
Beats Electronics		3.96
The Witcher		3.88
BBS		3.84
Bacardi		3.70
ASUS		3.39
Hennessy		3.34
MTV		3.24
Aston Martin		3.21
Red Bull		3.20
Monster Beverage		2.99
Martini		2.97
NHL		2.90
Nokia		2.84
Paramount Pictures		2.71
Chrysler		2.67
Geocaching		2.64
Emporium		2.64
Stüssy		2.61
Mazda		2.58
Transformers		2.57
Warner Bros		2.53
Spotify Music		2.52
Jack Daniels		2.51