Mary Gauthier

Mary Gauthier — r&b, funk & soul artist from US.

Mary Gauthier, a GRAMMY-nominated songwriter often hailed as a "songwriter's songwriter," has released nine studio albums over her twenty-five-year career.…

Influence: 53.46% Fanbase: 26.52% Trending: 66.93% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 26.15% • Very Strong

As of 2025-09-09

36,487

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:30:10 UTC

Genres

r&b, funk & soulwomen's musiccountrycountrycountry rockqueer countryrockroots rockalternativealternative countryamericannew americanalilithectofolkfolk & traditionalfolkfolk rocksinger-songwriter

Biography

Mary Gauthier, a GRAMMY-nominated songwriter often hailed as a "songwriter's songwriter," has released nine studio albums over her twenty-five-year career. Known for her razor-sharp eye for detail and unsentimental self-reflection, she is considered one of Americana's most admired artists. Gauthier's songs have been recorded by a diverse range of artists, and her eleventh album, "Dark Enough to See the Stars," follows her acclaimed work with wounded Iraq war veterans on "Rifles & Rosary Beads," which earned her a Grammy nomination for Best Folk Album.

Brandi Carlile has praised Gauthier's songwriting for its ability to touch on the tender aspects of humanity, highlighting the importance of her voice in contemporary times. The Associated Press has recognized Gauthier as one of the best songwriters of her generation, and her music has been featured in various films and television shows, including HBO's "Yellowstone." Gauthier's unique and powerful musical voice continues to resonate with audiences globally, solidifying her position as a significant figure in the music industry.

Top Brand Affinities

Report Date: 2025-09-09

Mary Gauthier is a clear fit for 45-64 & 35-44 audiences with strength across UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily male (55%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,635 avg views per post); Instagram builds the community layer. Affinity data highlights Amazon Music, IndieGoGo, Live Nation, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mary Gauthier score 0.74% — Low bucket.

Brand: Amazon MusicBrand: IndieGoGoBrand: Live Nation

Followers:36,487

Engagements:271

Rate:0.7%

Posts:3,368

Avg Likes:259

Avg Comments:18

Avg Views:1,635

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 36,487 · Engagements 271 · Rate 0.7% Posts 3,368 · Views 1,635 · Avg Likes 259 · Avg Comments 18 · Avg Views 1,635	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 49% 35-44: 22% 25-34: 16% 18-24: 11%	Largest: 45-64 (49%); next: 35-44 (22%)
Gender Split	Female: 45% Male: 55% Non-binary/Other: 0%	Skews male (55%)
Top Countries	UNITED STATES (57%) CANADA (8%) UNITED KINGDOM (7%) ITALY (3%) FRANCE (3%)	Top regions: UNITED STATES (57%), CANADA (8%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 156 avg likes/post · Youtube: 1,635 avg views/post	Best reach: Youtube 1,635 avg views; best engagement: Instagram 156 avg likes

Top Brand Affinities

Amazon Music

Score: 26.15

IndieGoGo

Score: 21.38

Live Nation

Score: 20.70

Kickstarter

Score: 19.74

Southwest Airlines

Score: 16.64

MOOG

Score: 14.82

Pro Tools

Score: 12.76

Schwartz's

Score: 10.14

Spotify Music

Score: 9.81

Sennheiser

Score: 9.25

Kroger

Score: 8.48

NBC

Score: 8.11

Brand	Category	Score
Amazon Music		26.15
IndieGoGo		21.38
Live Nation		20.70
Kickstarter		19.74
Southwest Airlines		16.64
MOOG		14.82
Pro Tools		12.76
Schwartz's		10.14
Spotify Music		9.81
Sennheiser		9.25
Kroger		8.48
NBC		8.11
Nixon		7.81
Paramount Pictures		7.54
Delta		7.42
Bose		6.54
iHeartRadio Music Awards		6.39
Margaritaville		5.63
Publix		5.60
Holden		5.51
Ableton		5.47
Cadillac		5.24
Emporium		4.88
Pfizer		4.84
Free People		4.83
CNN		4.66
Coors		4.55
Airbnb		4.52
Paypal		4.02
Hurley		3.89
Bethesda Softworks		3.81
FedEx		3.74
Pixar		3.65
Gillette		3.62
Showtime		3.59
Guinness		3.48
Carhartt		3.33
ESPN		3.32
Preloved		3.31
Amazon		2.85
Columbia Pictures		2.84
Lululemon Athletica		2.79
Budweiser		2.65
MTV		2.65
Kodak		2.60
Costco		2.59
Busch		2.55
The Olympic Games		2.54
Polaroid		2.52
NHL		2.33

Official Profiles

Artist: Mary Gauthier

Date Range: 2025-12-07 → 2025-12-07

Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Mary Gauthier today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-22)

Total: 303,706

PLATFORM

TOTAL

[+]

Spotify

178,050

58.63%

[+]

Last.fm

125,656

41.37%

[+]

Anghami

0.00%

[+]

Audiomack

0.00%

[+]

Jiosaavn

0.00%

[+]

Pandora

0.00%

[+]

Tidal

0.00%

[+]

Yandex

0.00%

[+]

YouTube Artist

0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC)	Event	Venue	Location	Tickets
2026-01-03 04:00 UTC	Mary Gauthier, Jaimee Harris	Starlight Theater	Terlingua, United States	—
2026-01-17 03:00 UTC	30A Songwriters Festival 2026	Santa Rosa Beach, FL	Santa Rosa Beach, United States	—
2026-01-23 04:00 UTC	Mary Gauthier, Jaimee Harris	Heartwood Soundstage	Gainesville, United States	app.opendate.io
2026-01-24 04:00 UTC	Mary Gauthier, Jaimee Harris	Heartwood Soundstage	Gainesville, United States	app.opendate.io
2026-01-25 03:00 UTC	Mary Gauthier, Jaimee Harris	Cafe Eleven	Saint Augustine, United States	bit.ly eventbrite.com
2026-01-26 03:00 UTC	Mary Gauthier, Jaimee Harris	Cafe Eleven	Saint Augustine, United States	bit.ly eventbrite.com
2026-01-31 03:00 UTC	Mary Gauthier, Jaimee Harris	Gram Parsons Derry Down	Winter Haven, United States	bit.ly gpderrydown.com
2026-02-01 03:00 UTC	Mary Gauthier, Jaimee Harris	Fogartyville Community Media Arts Center	Sarasota, United States	wslr.org
2026-02-02 03:00 UTC	Mary Gauthier, Jaimee Harris	Fogartyville Community Media Arts Center	Sarasota, United States	wslr.org
2026-02-07 02:00 UTC	Mary Gauthier	Back Stage Listening Room, Key West Theater	Key West, United States	songkick.com
2026-02-07 04:00 UTC	Mary Gauthier, Jaimee Harris	Key West Theater	Key West, United States	thekeywesttheater.com
2026-02-08 02:00 UTC	Mary Gauthier	Back Stage Listening Room, Key West Theater	Key West, United States	songkick.com
2026-02-08 04:00 UTC	Mary Gauthier, Jaimee Harris	Key West Theater	Key West, United States	thekeywesttheater.com
2026-02-23 18:00 UTC	Mary Gauthier, Darden Smith	Hotel Giles	Comfort, United States	darden-smith-music-and-books.myshopify.com