Martina McBride Brand Affinity ranks highest Ariat at 18.14% . Very Strong. Score DMDB 64.30% | Fanbase 56.18%

Martina McBride — country artist from US.

Martina McBride, a multiple Grammy® nominee, has sold over 23 million albums, with 20 Top 10 singles and six #1 hits. She has received more than 15 major music…

Martina McBride

Recognizable

Country: US | Gender: female | Artist ID: 11e81bc9-5229-0588-95ee-a0369fe50396

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Genres

countrycountrycontemporary countrycountry roadcountry dawn

Influential: 64.30% Fanbase: 56.18% Trending: 68.37%

As of: 2025-09-09

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 18.14% • Very Strong

As of 2025-09-09

1,094,479

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

Scores

Score: DMDB 64.30% | Fanbase 56.18% | Trending 68.37% | CAREER STAGE: MAINSTREAM

Biography

Martina McBride, a multiple Grammy® nominee, has sold over 23 million albums, with 20 Top 10 singles and six #1 hits. She has received more than 15 major music awards, including four Female Vocalist of the Year wins from the Country Music Association and three Top Female Vocalist awards from the Academy of Country Music. McBride has also been honored with 14 Gold Records, nine Platinum honors, three Double Platinum Records, and two Triple Platinum Awards. Recognized for her philanthropic efforts, she received the Covenant House Beacon of Hope Award and the 2015 Harry Chapin Memorial Humanitarian Award from the Music Business Association. In 2019, McBride was presented with the Cliffie Stone Icon Award at the ACM Honors event for her impactful contributions to country music.

In addition to her music career, Martina McBride has authored two cookbooks, "Around the Table" and "Martina’s Kitchen Mix: My Recipe Playlist for Real Life". She was also honored with her first exhibit at the Country Music Hall of Fame and Museum in 2021, titled “The Power of Her Voice”, which has been extended through August 2023. McBride's musical legacy was further celebrated with the release of "Martina McBride – Greatest Hits: The RCA Years" in July 2021.

Report Date: 2025-09-09

Martina McBride commands interest from 18-24 & 25-34 audiences in UNITED STATES, NIGERIA, CANADA. With a heavily female (74%) base, collaborations tied to style, access, or drops tend to land. Tiktok delivers predictable visibility (25,550 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ariat, Younique, Margaritaville points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Martina McBride score 0.49% — Low bucket.

Brand: AriatBrand: YouniqueBrand: Margaritaville

Followers:1,094,479

Engagements:5,399

Rate:0.5%

Posts:1,959

Avg Likes:5,159

Avg Comments:253

Avg Views:28,588

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,094,479 · Engagements 5,399 · Rate 0.5% Posts 1,959 · Views 28,588 · Avg Likes 5,159 · Avg Comments 253 · Avg Views 28,588	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 37% 25-34: 28% 35-44: 16% 45-64: 14%	Largest: 18-24 (37%); next: 25-34 (28%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	UNITED STATES (63%) NIGERIA (12%) CANADA (6%) UNITED KINGDOM (6%) PHILIPPINES (3%)	Top regions: UNITED STATES (63%), NIGERIA (12%), CANADA (6%)
Platform Engagement	Instagram: 3,534 avg likes/post · Tiktok: 25,550 avg views/post · Youtube: 3,038 avg views/post	Best reach: Tiktok 25,550 avg views; best engagement: Instagram 3,534 avg likes

Top Brand Affinities

Ariat

Score: 18.14

Younique

Score: 11.80

Margaritaville

Score: 11.57

Kroger

Score: 10.60

Amazon Music

Score: 9.98

Chick-fil-A

Score: 9.57

Publix

Score: 9.10

Lowe's

Score: 8.72

Influenster

Score: 8.50

NBC

Score: 8.25

Free People

Score: 7.86

Verizon

Score: 6.76

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Top Brand Affinities

Brand	Category	Score
Ariat		18.14
Younique		11.80
Margaritaville		11.57
Kroger		10.60
Amazon Music		9.98
Chick-fil-A		9.57
Publix		9.10
Lowe's		8.72
Influenster		8.50
NBC		8.25
Free People		7.86
Verizon		6.76
Busch		6.60
The Home Depot		6.49
Tim Hortons		6.04
Walgreens		5.95
MamaBear		5.60
iHeartRadio Music Awards		5.36
Walmart		5.22
Taco Bell		5.13
Nixon		5.08
Target		5.05
NORDSTROM		4.62
Gillette		4.54
Coors		4.42
Kate Spade		4.23
Bentley		4.22
FedEx		3.94
ESPN		3.75
ABC		3.74
American Eagle		3.70
Dunkin' Donuts		3.59
Costco		3.58
OLD NAVY		3.58
Budweiser		3.47
WWE		3.25
NHL		3.16
Jeep		3.14
Paramount Pictures		3.08
Cadillac		2.97
PetSmart		2.97
Mulberry		2.95
Showtime		2.95
Jack Daniels		2.81
Urban Outfitters		2.64
NFL		2.60
Tiffany		2.55
Snickers		2.52
Lululemon Athletica		2.50
AMC		2.41