Marta Sánchez

Marta Sánchez — pop artist from ES.

Marta Sánchez rose to fame as the lead singer of Spanish dance-pop group Ole Ole in the mid-1980s before launching a successful solo career in the early 1990s.…

Influence: 56.77% Fanbase: 36.21% Trending: 67.06% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

El Corte Ingles • 63.83% • Very Strong

As of 2025-09-10

859,224

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:02:57 UTC

Genres

poppoplatin popspanish popmainstream pop

Biography

Marta Sánchez rose to fame as the lead singer of Spanish dance-pop group Ole Ole in the mid-1980s before launching a successful solo career in the early 1990s. After scoring hits with Ole Ole, she signed with Mercury Latino and released her debut solo album, Mujeres, in 1994, featuring the hit "Desesperada." Throughout the 90s, Sánchez continued to release successful albums such as Woman, My World, Mi Mundo, Azabache, and Desconocida, followed by best-of compilations in the late 90s and early 2000s, solidifying her status as a Latin pop star.

Top Brand Affinities

Report Date: 2025-09-10

Marta Sánchez resonates with 25-34 & 35-44 audiences and sustains presence in SPAIN, ARGENTINA, MEXICO. The demographic is male-leaning (51%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 10,793 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with El Corte Ingles, Estrella Galícia, Parfois maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marta Sánchez score 0.94% — Low bucket.

Brand: El Corte InglesBrand: Estrella GalíciaBrand: Parfois

Followers:859,224

Engagements:8,064

Rate:0.9%

Posts:3,060

Avg Likes:8,025

Avg Comments:283

Avg Views:10,793

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 859,224 · Engagements 8,064 · Rate 0.9% Posts 3,060 · Views 10,793 · Avg Likes 8,025 · Avg Comments 283 · Avg Views 10,793	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 37% 35-44: 24% 18-24: 23% 45-64: 13%	Largest: 25-34 (37%); next: 35-44 (24%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	SPAIN (19%) ARGENTINA (11%) MEXICO (11%) PERU (9%) UNITED STATES (8%)	Top regions: SPAIN (19%), ARGENTINA (11%), MEXICO (11%)
Platform Engagement	Instagram: 7,695 avg likes/post · Youtube: 10,793 avg views/post	Best reach: Youtube 10,793 avg views; best engagement: Instagram 7,695 avg likes

Top Brand Affinities

El Corte Ingles

Score: 63.83

Estrella Galícia

Score: 50.40

Parfois

Score: 33.80

Alpargatas

Score: 28.29

Oysho

Score: 24.85

Desigual

Score: 21.75

TOUS

Score: 20.23

Pronovias

Score: 19.68

Univision

Score: 18.88

VidaSana

Score: 14.64

Iberia

Score: 13.34

Massimo Dutti

Score: 12.21

Brand	Category	Score
El Corte Ingles		63.83
Estrella Galícia		50.40
Parfois		33.80
Alpargatas		28.29
Oysho		24.85
Desigual		21.75
TOUS		20.23
Pronovias		19.68
Univision		18.88
VidaSana		14.64
Iberia		13.34
Massimo Dutti		12.21
Carolina Herrera		10.54
KARL LAGERFELD		10.51
LATAM		10.00
Loewe		9.61
Calzedonia		8.86
Daewoo		8.70
PLAYMOBIL		7.01
Movistar		6.77
Patek Philippe		6.73
Cafecito		6.63
Kerastase		6.43
United Colors of Benetton		6.27
American Airlines		5.84
Bobbi Brown Cosmetics		5.50
Suavecito		5.23
Elle Magazine		5.11
Dsquared		5.00
Stradivarius		4.78
TOM FORD		4.38
Primark		4.17
Iberostar Hotels & Resorts		4.11
Miu Miu		3.96
Jimmy Choo		3.87
Pull&Bear		3.70
Dolce & Gabbana		3.51
Bershka		3.31
Lancôme		3.24
Carrefour		3.01
Christian Louboutin		2.98
MTV		2.97
Armani		2.94
BALMAIN		2.94
Snoopy And The Peanuts Gang		2.83
Zara		2.69
Vogue		2.49
NBC		2.49
Pepsi		2.44
Pixar		2.42