Marques Houston

Marques Houston — pop artist from US.

Marques Houston, known for his smooth R&B vocals and restrained style, rose to fame in the '90s as a member of the group Immature. Transitioning to a…

Influence: 61.44% Fanbase: 45.82% Trending: 69.24% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

IMDb • 36.71% • Very Strong

As of 2025-09-09

12,169,096

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:35:17 UTC

Genres

pophip popr&b, funk & soulr&burban contemporarynew jack swingr&b/soulpop r&bcontemporary r&bhip-hop & rappop rap

Biography

Marques Houston, known for his smooth R&B vocals and restrained style, rose to fame in the '90s as a member of the group Immature. Transitioning to a successful solo career in the 2000s, he released hit albums such as MH, Naked, and Veteran, showcasing his talent for romantic ballads and evolving his sound to include soul and funk influences. In addition to his music, Houston has pursued acting and producing, contributing to films and television projects while continuing to release introspective albums like Me and The Best Worst Year Ever in the 2020s.

Born in Los Angeles, Marques Barrett Houston began his career at a young age, making his mark in both music and acting. With Immature, later known as IMx, he achieved platinum success and chart-topping hits before venturing into a solo career with hits like "Naked" and "Circle." Despite label changes, Houston maintained a consistent release schedule with albums like Famous and continued to balance his music with acting and producing endeavors. In 2022, he released the album Me, followed by The Best Worst Year Ever in 2024, further solidifying his reputation as a multi-talented artist with a knack for heartfelt and relatable music.

Top Brand Affinities

Report Date: 2025-09-09

Marques Houston stands out with 25-34 & 18-24 audiences across UNITED STATES, INDIA, BRAZIL. The profile is heavily female (58%), and content lands hardest on Youtube, where posts average 28,120 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with IMDb, WNBA, Giuseppe Zanotti Design, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Marques Houston a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marques Houston score 0.57% — Low bucket.

Brand: IMDbBrand: WNBABrand: Giuseppe Zanotti Design

Followers:12,169,096

Engagements:69,542

Rate:0.6%

Posts:1,174

Avg Likes:69,456

Avg Comments:180

Avg Views:28,120

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,169,096 · Engagements 69,542 · Rate 0.6% Posts 1,174 · Views 28,120 · Avg Likes 69,456 · Avg Comments 180 · Avg Views 28,120	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 41% 35-44: 10% 13-17: 4%	Largest: 25-34 (44%); next: 18-24 (41%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	UNITED STATES (63%) INDIA (11%) BRAZIL (7%) INDONESIA (4%) FRANCE (3%)	Top regions: UNITED STATES (63%), INDIA (11%), BRAZIL (7%)
Platform Engagement	Instagram: 68,490 avg likes/post · Youtube: 28,120 avg views/post	Best reach: Youtube 28,120 avg views; best engagement: Instagram 68,490 avg likes

Top Brand Affinities

IMDb

Score: 36.71

WNBA

Score: 22.47

Giuseppe Zanotti Design

Score: 21.46

Lionsgate

Score: 16.38

Amazon Music

Score: 15.48

Shea Moisture

Score: 12.82

HBO Max

Score: 12.01

Steve Madden

Score: 11.23

iHeartRadio Music Awards

Score: 10.70

FOX

Score: 10.35

Macy's

Score: 9.70

Benihana

Score: 9.65

Brand	Category	Score
IMDb		36.71
WNBA		22.47
Giuseppe Zanotti Design		21.46
Lionsgate		16.38
Amazon Music		15.48
Shea Moisture		12.82
HBO Max		12.01
Steve Madden		11.23
iHeartRadio Music Awards		10.70
FOX		10.35
Macy's		9.70
Benihana		9.65
Barbie		8.33
Coach		8.30
Alexander McQueen		7.52
Power Rangers		6.81
Paramount Pictures		6.26
NBC		6.03
Christian Louboutin		6.02
CNN		5.86
ULTA Beauty		5.78
Bath & Body Works		5.77
Publix		5.49
Hennessy		5.36
Champion		5.34
FashionNova		5.31
OLD NAVY		4.86
TOM FORD		4.74
boohoo		4.71
AMC		4.62
Fendi		4.62
Verizon		4.50
Forever 21		4.47
NORDSTROM		4.35
UGG		4.31
FedEx		4.17
Dolce & Gabbana		3.98
Mortal Kombat		3.59
Nickelodeon		3.56
ESPN		3.40
Fenty beauty		3.38
Kodak		3.30
GAP		3.25
CBS		3.18
H&M		3.05
BALMAIN		3.02
Victoria's Secret		3.00
Yves Saint Laurent		3.00
Comedy Central		2.92
Moschino		2.91