Marika Hackman

Marika Hackman — pop artist from US.

Marika explores the transition from her 20s in her latest album, Big Sigh, reflecting on past experiences with a blend of sadness, stress, and relief. The…

Influence: 57.32% Fanbase: 37.94% Trending: 67.01% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 19.39% • Very Strong

As of 2025-09-09

88,076

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-08 05:07:16 UTC

Genres

popindie popart popchamber psychalternativealternativeindie rockfolk & traditionalindie folkambient folk

Biography

Marika explores the transition from her 20s in her latest album, Big Sigh, reflecting on past experiences with a blend of sadness, stress, and relief. The album serves as a release, symbolizing a reassessment of her former life through a more introspective lens. With singles like “No Caffeine” and “Slime,” Marika delves into themes of anxiety, relationships, and bodily expulsions, showcasing a more cerebral approach compared to her previous works.

Big Sigh marks Marika’s departure from visceral storytelling to a more contemplative exploration of corporeality and emotional release. The album's tracks offer a nuanced perspective on life's challenges and personal growth, with Marika's candid lyrics and intricate melodies drawing listeners into her introspective journey. Through this collection of songs, Marika navigates themes of loss, desire, and self-discovery, culminating in a deeply evocative and thought-provoking listening experience.

Top Brand Affinities

Report Date: 2025-09-09

Marika Hackman keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, BRAZIL. The composition is female-leaning (54%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 7,171 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with MOOG, Akg, Tate Modern supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marika Hackman score 2.06% — Strong bucket.

Brand: MOOGBrand: AkgBrand: Tate Modern

Followers:88,076

Engagements:1,813

Rate:2.1%

Posts:1,089

Avg Likes:1,791

Avg Comments:35

Avg Views:9,280

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 88,076 · Engagements 1,813 · Rate 2.1% Posts 1,089 · Views 9,280 · Avg Likes 1,791 · Avg Comments 35 · Avg Views 9,280	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 31% 35-44: 8% 13-17: 7%	Largest: 18-24 (49%); next: 25-34 (31%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (21%) UNITED KINGDOM (16%) BRAZIL (7%) NIGERIA (4%) CANADA (4%)	Top regions: UNITED STATES (21%), UNITED KINGDOM (16%), BRAZIL (7%)
Platform Engagement	Instagram: 1,491 avg likes/post · Tiktok: 2,109 avg views/post · Youtube: 7,171 avg views/post	Best reach: Youtube 7,171 avg views; best engagement: Instagram 1,491 avg likes

Top Brand Affinities

MOOG

Score: 19.39

Akg

Score: 15.36

Tate Modern

Score: 14.96

Mixcloud

Score: 11.86

Sennheiser

Score: 10.06

Amazon Music

Score: 9.70

Ableton

Score: 8.62

Pro Tools

Score: 7.85

Glossier

Score: 7.76

Vauxhall

Score: 7.28

Dr. Martens

Score: 6.27

Spotify Music

Score: 6.06

Brand	Category	Score
MOOG		19.39
Akg		15.36
Tate Modern		14.96
Mixcloud		11.86
Sennheiser		10.06
Amazon Music		9.70
Ableton		8.62
Pro Tools		7.85
Glossier		7.76
Vauxhall		7.28
Dr. Martens		6.27
Spotify Music		6.06
Selfridges		6.02
Kodak		5.88
Lollapalooza		5.65
Kickstarter		5.09
Polaroid		4.87
Showtime		4.85
Tesco		4.65
SoundCloud		4.65
BBC		4.20
Guinness		4.05
Tinder		3.87
Leica		3.58
Fujifilm		3.48
Aperol		3.39
Olympus		3.11
Urban Outfitters		3.03
Harrods		3.02
ASOS		2.98
Coachella		2.86
Topshop		2.85
Paramount Pictures		2.74
Lush		2.53
Prismacolor		2.51
Airbnb		2.50
Carhartt		2.50
Emporium		2.46
Warner Bros		2.38
Vogue		2.34
MTV		2.28
Pantone Inc		2.19
Sunnies Studios		2.01
HBO		1.88
A Game of Tones		1.88
Beats Electronics		1.85
Levi's		1.81
Pixar		1.74
Chrysler		1.70
Primark		1.65