Mari Boine

Mari Boine

Country: NO | Gender: female

Influence: 49.30% Fanbase: 20.80% Trending: 63.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Grundig • 73.15% • Very Strong

As of 2025-09-08

28,919

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:39:28 UTC

Genres

othersworldwidespiritualsyoikfolk & traditionalnordic folk

Biography

Vocalist and drummer Mari Boine modernizes the ancient shamanistic musical traditions of the Sami people of northern Scandinavia with her highly rhythmic songs rooted in the yoik vocal style. Boine's music incorporates influences of jazz, rock, and other ethnic elements, leading to breakthrough albums like Gula Gula in 1989 and Goaskinviellja in 1993, which won her the prestigious Spellemann Prize. Throughout her career, Boine has continued to receive recognition for her innovative work, including the Arts Council Norway's Honorary Award in 2009 and the Spellemann equivalent in 2017.

Boine's music reflects her Sami heritage and her experiences with discrimination, shaping her lyrical approach and expressive style. Her refusal to be tokenized as an ethnic ornament led her to turn down an invitation to perform at the 1996 Winter Olympics in Lillehammer. Boine's discography includes collaborations with notable artists like Jan Garbarek and Inna Zhelannaya, as well as critically acclaimed albums such as In the Hand of the Night (2006) and Gilvve Gollát: Sow Your Gold (2013), which garnered a Spellemann nomination. Her latest release, Amame (2023), is a collaborative project with pianist Bugge Wesseltoft, showcasing a minimalist approach to her music.

Mari Boine Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Mari Boine maintains consistent pull among 35-44 & 25-34 audiences across NORWAY, UNITED STATES, SWEDEN. The audience leans heavily female (62%), so brand cues around style and status perform well. The clearest reach is on Youtube with 133,305 avg views per post; Instagram functions as the community touchpoint. Affinity with Grundig, Kickstarter, Spotify Music makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Mari Boine score 3.49%Very Strong bucket.
Brand: GrundigBrand: KickstarterBrand: Spotify Music
Followers:28,919
Engagements:1,008
Rate:3.5%
Posts:596
Views:133,305
Avg Likes:1,008
Avg Comments:12
Avg Views:133,305

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 28,919 · Engagements 1,008 · Rate 3.5%
Posts 596 · Views 133,305 · Avg Likes 1,008 · Avg Comments 12 · Avg Views 133,305
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 35-44: 34%
25-34: 30%
18-24: 18%
45-64: 10%
Largest: 35-44 (34%); next: 25-34 (30%)
Gender Split Female: 62%
Male: 38%
Non-binary/Other: 0%
Skews female (62%)
Top Countries NORWAY (52%)
UNITED STATES (11%)
SWEDEN (8%)
FINLAND (7%)
GERMANY (3%)
Top regions: NORWAY (52%), UNITED STATES (11%), SWEDEN (8%)
Platform Engagement Instagram: 662 avg likes/post · Youtube: 133,305 avg views/post Best reach: Youtube 133,305 avg views; best engagement: Instagram 662 avg likes

Top Brand Affinities

Grundig
Score: 73.15
Kickstarter
Score: 5.20
Spotify Music
Score: 5.10
Ableton
Score: 4.64
Tinder
Score: 3.10
Volvo
Score: 2.78
Airbnb
Score: 2.44
BBC
Score: 2.31
IKEA
Score: 1.99
National Geographic
Score: 1.95
Showtime
Score: 1.85
Fujifilm
Score: 1.75
Brand Category Score
Grundig 73.15
Kickstarter 5.20
Spotify Music 5.10
Ableton 4.64
Tinder 3.10
Volvo 2.78
Airbnb 2.44
BBC 2.31
IKEA 1.99
National Geographic 1.95
Showtime 1.85
Fujifilm 1.75
SoundCloud 1.70
HBO 1.62
Activision Blizzard 1.61
Tesla Motors 1.60
The North Face 1.55
Lego 1.48
Polaroid 1.39
Yamaha 1.35
Etsy 1.34
Guinness 1.29
Star Wars 1.17
The Olympic Games 1.17
Amazon 1.07
Netflix 1.02
Paypal 0.98
Nikon 0.97
Pepsi 0.94
WWE 0.90
Sony 0.88
Ray-Ban 0.85
Volkswagen 0.80
Travelgram 0.79
Canon 0.79
Beats Electronics 0.75
Google 0.71
Nintendo 0.66
Marvel Entertainment 0.62
Apple 0.62
Tiffany & Co 0.61
Coca-Cola 0.58
Porsche 0.56
Toyota 0.55
DC Entertainment 0.53
Mercedes-Benz 0.53
Pokemon 0.51
Converse 0.49
Audi 0.46
Ford 0.45

Official Profiles

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Artist: Mari Boine

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams (2025-09-29)

Total: 96,931

PLATFORM TOTAL %
Spotify Spotify 93,264 96.22%
Yandex Yandex 3,667 3.78%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Last.fm Last.fm 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-27 04:00 UTC Mari Boine Konzerthaus Dortmund, Germany
2026-02-28 04:00 UTC Mari Boine Philharmonie Berlin, Germany
2026-03-01 04:00 UTC Mari Boine Elbphilharmonie Hamburg, Germany

Trending Artist