Mari Boine
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
28,919
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:39:28 UTC
Genres
Biography
Boine's music reflects her Sami heritage and her experiences with discrimination, shaping her lyrical approach and expressive style. Her refusal to be tokenized as an ethnic ornament led her to turn down an invitation to perform at the 1996 Winter Olympics in Lillehammer. Boine's discography includes collaborations with notable artists like Jan Garbarek and Inna Zhelannaya, as well as critically acclaimed albums such as In the Hand of the Night (2006) and Gilvve Gollát: Sow Your Gold (2013), which garnered a Spellemann nomination. Her latest release, Amame (2023), is a collaborative project with pianist Bugge Wesseltoft, showcasing a minimalist approach to her music.
Mari Boine maintains consistent pull among 35-44 & 25-34 audiences across NORWAY, UNITED STATES, SWEDEN. The audience leans heavily female (62%), so brand cues around style and status perform well. The clearest reach is on Youtube with 133,305 avg views per post; Instagram functions as the community touchpoint. Affinity with Grundig, Kickstarter, Spotify Music makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 28,919 · Engagements 1,008 · Rate 3.5% Posts 596 · Views 133,305 · Avg Likes 1,008 · Avg Comments 12 · Avg Views 133,305 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 34% 25-34: 30% 18-24: 18% 45-64: 10% |
Largest: 35-44 (34%); next: 25-34 (30%) |
| Gender Split |
Female: 62% Male: 38% Non-binary/Other: 0% |
Skews female (62%) |
| Top Countries |
NORWAY (52%) UNITED STATES (11%) SWEDEN (8%) FINLAND (7%) GERMANY (3%) |
Top regions: NORWAY (52%), UNITED STATES (11%), SWEDEN (8%) |
| Platform Engagement | Instagram: 662 avg likes/post · Youtube: 133,305 avg views/post | Best reach: Youtube 133,305 avg views; best engagement: Instagram 662 avg likes |
Top Brand Affinities
Grundig
Kickstarter
Spotify Music
Ableton
Tinder
Volvo
Airbnb
BBC
IKEA
National Geographic
Showtime
Fujifilm
| Brand | Category | Score |
|---|---|---|
| Grundig | 73.15 | |
| Kickstarter | 5.20 | |
| Spotify Music | 5.10 | |
| Ableton | 4.64 | |
| Tinder | 3.10 | |
| Volvo | 2.78 | |
| Airbnb | 2.44 | |
| BBC | 2.31 | |
| IKEA | 1.99 | |
| National Geographic | 1.95 | |
| Showtime | 1.85 | |
| Fujifilm | 1.75 | |
| SoundCloud | 1.70 | |
| HBO | 1.62 | |
| Activision Blizzard | 1.61 | |
| Tesla Motors | 1.60 | |
| The North Face | 1.55 | |
| Lego | 1.48 | |
| Polaroid | 1.39 | |
| Yamaha | 1.35 | |
| Etsy | 1.34 | |
| Guinness | 1.29 | |
| Star Wars | 1.17 | |
| The Olympic Games | 1.17 | |
| Amazon | 1.07 | |
| Netflix | 1.02 | |
| Paypal | 0.98 | |
| Nikon | 0.97 | |
| Pepsi | 0.94 | |
| WWE | 0.90 | |
| Sony | 0.88 | |
| Ray-Ban | 0.85 | |
| Volkswagen | 0.80 | |
| Travelgram | 0.79 | |
| Canon | 0.79 | |
| Beats Electronics | 0.75 | |
| 0.71 | ||
| Nintendo | 0.66 | |
| Marvel Entertainment | 0.62 | |
| Apple | 0.62 | |
| Tiffany & Co | 0.61 | |
| Coca-Cola | 0.58 | |
| Porsche | 0.56 | |
| Toyota | 0.55 | |
| DC Entertainment | 0.53 | |
| Mercedes-Benz | 0.53 | |
| Pokemon | 0.51 | |
| Converse | 0.49 | |
| Audi | 0.46 | |
| Ford | 0.45 |
Official Profiles
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Total Streams (2025-09-29)
Total: 96,931
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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93,264 | 96.22% |
| [+] |
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3,667 | 3.78% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-27 04:00 UTC | Mari Boine | Konzerthaus | Dortmund, Germany | |
| 2026-02-28 04:00 UTC | Mari Boine | Philharmonie | Berlin, Germany | — |
| 2026-03-01 04:00 UTC | Mari Boine | Elbphilharmonie | Hamburg, Germany |















