Marconi Union
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
71,724
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 08:04:30 UTC
Genres
Biography
Formed in 2003 by musicians Jamie Crossley and Richard Talbot, Marconi Union released their debut album, "Under Wires and Searchlights," on Ochre Records. Subsequent releases on All Saints Records and Binemusic showcased the duo's evolution towards a more ambient techno sound, culminating in the success of "Weightless" and their continued exploration of pure ambient music through albums like "Beautifully Falling Apart" and "Ghost Stations." Collaborations with renowned artists and consistent innovation have solidified Marconi Union's reputation as pioneers in the ambient music genre.
Marconi Union engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, BRAZIL, INDIA. The fan base skews heavily male (56%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (2,386 avg views per post), while Youtube keeps conversation loops active. Affinity patterns cluster around Helpling, MOOG, Lionsgate, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 71,724 · Engagements 115 · Rate 0.2% Posts 192 · Views 2,386 · Avg Likes 111 · Avg Comments 7 · Avg Views 2,386 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 25% 35-44: 21% 45-64: 13% |
Largest: 25-34 (38%); next: 18-24 (25%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
UNITED STATES (28%) BRAZIL (14%) INDIA (5%) UNITED KINGDOM (4%) CHILE (4%) |
Top regions: UNITED STATES (28%), BRAZIL (14%), INDIA (5%) |
| Platform Engagement | Instagram: 49 avg likes/post · Youtube: 2,386 avg views/post | Best reach: Youtube 2,386 avg views; best engagement: Youtube 62 avg likes |
Top Brand Affinities
Helpling
MOOG
Lionsgate
Ableton
Mixcloud
Fred Perry
Akai
Trancefamily
Augustiner Helles
All Saints
Paul Smith
Selfridges
| Brand | Category | Score |
|---|---|---|
| Helpling | 3,050.72 | |
| MOOG | 58.18 | |
| Lionsgate | 27.33 | |
| Ableton | 26.73 | |
| Mixcloud | 25.30 | |
| Fred Perry | 17.20 | |
| Akai | 15.61 | |
| Trancefamily | 15.60 | |
| Augustiner Helles | 15.36 | |
| All Saints | 13.22 | |
| Paul Smith | 10.55 | |
| Selfridges | 10.08 | |
| Marriott | 9.44 | |
| Amazon Music | 9.08 | |
| Tate Modern | 8.75 | |
| Sennheiser | 8.61 | |
| Hasbro | 8.25 | |
| Pro Tools | 7.83 | |
| Carlsberg | 7.15 | |
| Pioneer | 7.07 | |
| Datsun | 7.05 | |
| Vivienne Westwood | 6.87 | |
| Atmos | 6.82 | |
| Walgreens | 6.63 | |
| Four Seasons | 6.34 | |
| Holden | 6.13 | |
| Lufthansa | 6.10 | |
| Columbia Pictures | 5.79 | |
| Pilsner Urquell | 5.63 | |
| Philips | 5.45 | |
| Spotify Music | 5.41 | |
| Nixon | 5.30 | |
| Mulberry | 5.14 | |
| VidaSana | 4.68 | |
| Final Fantasy | 4.64 | |
| Oculus | 4.62 | |
| Tesco | 4.57 | |
| SoundCloud | 4.56 | |
| Dr. Martens | 4.33 | |
| Campari | 4.32 | |
| Preloved | 3.95 | |
| Cafecito | 3.69 | |
| Uber | 3.63 | |
| Beats Electronics | 3.60 | |
| Panasonic | 3.55 | |
| Jack Daniels | 3.48 | |
| Leica | 3.26 | |
| Intel | 2.99 | |
| BBC | 2.97 | |
| Warner Bros | 2.88 |
Official Profiles
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LoginArtist: Marconi Union
The map shows every radio station that aired Marconi Union today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-10-01)
Total: 1,248,104
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
Spotify |
1,109,976 | 88.93% |
| [+] |
Yandex |
138,128 | 11.07% |
| [+] |
Anghami |
0 | 0.00% |
| [+] |
Audiomack |
0 | 0.00% |
| [+] |
Jiosaavn |
0 | 0.00% |
| [+] |
Last.fm |
0 | 0.00% |
| [+] |
Pandora |
0 | 0.00% |
| [+] |
Tidal |
0 | 0.00% |
| [+] |
YouTube Artist |
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-07 23:00 UTC | Marconi Union | The Common Room Of The Great North | Newcastle upon Tyne, United Kingdom | |
| 2026-03-15 02:30 UTC | Marconi Union | Samuel Worth Chapel | Sheffield, United Kingdom |
