Marca MP

Marca MP — others artist from MX.

Marca MP, consisting of Chato (lead vocals and harmony), Omar Valdivia (requinto), Ismael Villano (Tololoche), and Ernesto Franco (tuba), specializes in…

Influence: 61.46% Fanbase: 53.48% Trending: 65.45% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Avaya • 58.05% • Very Strong

As of 2025-09-09

3,690,873

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:04:51 UTC

Genres

otherscorridos tumbadoslatinlatinnuevo regional mexicanocorridoregional mexicaninstrumentalsierreno

Biography

Marca MP, consisting of Chato (lead vocals and harmony), Omar Valdivia (requinto), Ismael Villano (Tololoche), and Ernesto Franco (tuba), specializes in romantic melodies and corridos with a fresh focus on guitar, bass, and tuba sounds.

Formed in January 2018, MARCA MP initially performed at quinceañeras and flea markets. By November of the same year, Chato had compiled a set of new songs with the goal of releasing them on streaming platforms. In 2019, the band recorded four tracks, including the corrido "El Güero," which later reached a million streams on Spotify, leading to performances outside California. Collaborating with Grupo Firme on "El Güero" marked a significant milestone for Marca MP, propelling them to further success. Currently, the band has been nominated for the "Regional Mexican New Artist" category at the 2024 Premio Lo Nuestro and has embarked on the "Simplemente Marca Tour" starting in April 2024. Their latest album, "PARY," features the standout track "PA CONTAR," while their collaboration "Ya Acabo" ft. Becky G earned them the "Best Regional Mexican Collaboration" award at the 2023 Latin AMA's.

Top Brand Affinities

Report Date: 2025-09-09

Marca MP indexes high with fans in the 18-24 range in MEXICO, UNITED STATES, COLOMBIA. The skew is heavily male (58%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 445,191 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Avaya, Ariat, NUDESTIX, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Marca MP when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Marca MP score 1.01% — Moderate bucket.

Brand: AvayaBrand: AriatBrand: NUDESTIX

Followers:3,690,873

Engagements:37,188

Rate:1.0%

Posts:807

Avg Likes:35,770

Avg Comments:348

Avg Views:596,691

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,690,873 · Engagements 37,188 · Rate 1.0% Posts 807 · Views 596,691 · Avg Likes 35,770 · Avg Comments 348 · Avg Views 596,691	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 28% 13-17: 7% 35-44: 5%	Largest: 18-24 (59%); next: 25-34 (28%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	MEXICO (53%) UNITED STATES (34%) COLOMBIA (2%) EL SALVADOR (2%) ARGENTINA (1%)	Top regions: MEXICO (53%), UNITED STATES (34%), COLOMBIA (2%)
Platform Engagement	Instagram: 14,062 avg likes/post · Tiktok: 151,500 avg views/post · Youtube: 445,191 avg views/post	Best reach: Youtube 445,191 avg views; best engagement: Tiktok 15,500 avg likes

Top Brand Affinities

Avaya

Score: 58.05

Ariat

Score: 40.79

NUDESTIX

Score: 37.58

Houston Livestock Show and Rodeo

Score: 26.53

Univision

Score: 25.46

RAM Trucks

Score: 24.69

Charlotte Russe

Score: 22.85

BOXYCHARM

Score: 18.19

GMC

Score: 17.01

True Religion

Score: 13.62

Tagaz

Score: 13.18

Infiniti

Score: 11.97

Brand	Category	Score
Avaya		58.05
Ariat		40.79
NUDESTIX		37.58
Houston Livestock Show and Rodeo		26.53
Univision		25.46
RAM Trucks		24.69
Charlotte Russe		22.85
BOXYCHARM		18.19
GMC		17.01
True Religion		13.62
Tagaz		13.18
Infiniti		11.97
Champion		10.59
TOMS		10.34
Andis		9.55
BaByliss		9.28
Brandy Melville		8.51
Milani Cosmetics		8.23
ULTA Beauty		8.03
Tesla		6.80
BH Cosmetics		6.66
Chevrolet		6.66
T.J. Maxx		6.58
Barber Shop Connect		6.53
Kiehls		6.18
Acura		5.74
Suavecito		5.61
Aéropostale		5.44
FashionNova		5.31
Dodge		5.05
Kylie Cosmetics		4.92
Gatorade		4.87
Colgate		4.76
American Airlines		4.76
Hollister Co		4.75
Bud Light		4.46
Coach		4.27
Paramount Pictures		4.18
Elle Magazine		4.16
UGG		3.99
shein		3.92
Los Angeles Lakers		3.92
Urban Outfitters		3.88
Anastasia Beverly Hills		3.84
Haima		3.82
Cadillac		3.75
Mitsubishi		3.64
Dunkin' Donuts		3.62
American Eagle		3.62
Hennessy		3.48