Marca MP
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
3,690,873
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Formed in January 2018, MARCA MP initially performed at quinceañeras and flea markets. By November of the same year, Chato had compiled a set of new songs with the goal of releasing them on streaming platforms. In 2019, the band recorded four tracks, including the corrido "El Güero," which later reached a million streams on Spotify, leading to performances outside California. Collaborating with Grupo Firme on "El Güero" marked a significant milestone for Marca MP, propelling them to further success. Currently, the band has been nominated for the "Regional Mexican New Artist" category at the 2024 Premio Lo Nuestro and has embarked on the "Simplemente Marca Tour" starting in April 2024. Their latest album, "PARY," features the standout track "PA CONTAR," while their collaboration "Ya Acabo" ft. Becky G earned them the "Best Regional Mexican Collaboration" award at the 2023 Latin AMA's.
Marca MP indexes high with fans in the 18-24 range in MEXICO, UNITED STATES, COLOMBIA. The skew is heavily male (58%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 445,191 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward Avaya, Ariat, NUDESTIX, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Marca MP when the KPI is cultural lift plus measurable fan actions.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,690,873 · Engagements 37,188 · Rate 1.0% Posts 807 · Views 596,691 · Avg Likes 35,770 · Avg Comments 348 · Avg Views 596,691 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 59% 25-34: 28% 13-17: 7% 35-44: 5% |
Largest: 18-24 (59%); next: 25-34 (28%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
MEXICO (53%) UNITED STATES (34%) COLOMBIA (2%) EL SALVADOR (2%) ARGENTINA (1%) |
Top regions: MEXICO (53%), UNITED STATES (34%), COLOMBIA (2%) |
| Platform Engagement | Instagram: 14,062 avg likes/post · Tiktok: 151,500 avg views/post · Youtube: 445,191 avg views/post | Best reach: Youtube 445,191 avg views; best engagement: Tiktok 15,500 avg likes |
Top Brand Affinities
Avaya
Ariat
NUDESTIX
Houston Livestock Show and Rodeo
Univision
RAM Trucks
Charlotte Russe
BOXYCHARM
GMC
True Religion
Tagaz
Infiniti
| Brand | Category | Score |
|---|---|---|
| Avaya | 58.05 | |
| Ariat | 40.79 | |
| NUDESTIX | 37.58 | |
| Houston Livestock Show and Rodeo | 26.53 | |
| Univision | 25.46 | |
| RAM Trucks | 24.69 | |
| Charlotte Russe | 22.85 | |
| BOXYCHARM | 18.19 | |
| GMC | 17.01 | |
| True Religion | 13.62 | |
| Tagaz | 13.18 | |
| Infiniti | 11.97 | |
| Champion | 10.59 | |
| TOMS | 10.34 | |
| Andis | 9.55 | |
| BaByliss | 9.28 | |
| Brandy Melville | 8.51 | |
| Milani Cosmetics | 8.23 | |
| ULTA Beauty | 8.03 | |
| Tesla | 6.80 | |
| BH Cosmetics | 6.66 | |
| Chevrolet | 6.66 | |
| T.J. Maxx | 6.58 | |
| Barber Shop Connect | 6.53 | |
| Kiehls | 6.18 | |
| Acura | 5.74 | |
| Suavecito | 5.61 | |
| Aéropostale | 5.44 | |
| FashionNova | 5.31 | |
| Dodge | 5.05 | |
| Kylie Cosmetics | 4.92 | |
| Gatorade | 4.87 | |
| Colgate | 4.76 | |
| American Airlines | 4.76 | |
| Hollister Co | 4.75 | |
| Bud Light | 4.46 | |
| Coach | 4.27 | |
| Paramount Pictures | 4.18 | |
| Elle Magazine | 4.16 | |
| UGG | 3.99 | |
| shein | 3.92 | |
| Los Angeles Lakers | 3.92 | |
| Urban Outfitters | 3.88 | |
| Anastasia Beverly Hills | 3.84 | |
| Haima | 3.82 | |
| Cadillac | 3.75 | |
| Mitsubishi | 3.64 | |
| Dunkin' Donuts | 3.62 | |
| American Eagle | 3.62 | |
| Hennessy | 3.48 |
Official Profiles
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LoginArtist: Marca MP
The map shows every radio station that aired Marca MP today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams
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Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
Streams: 0 ? 0 (+0.00%)
Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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Streams & Royalties
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| Royalties | $0.00 | $0.00 | +0.00 |
