Mapei

Mapei — pop artist from SE.

Mapei is a versatile Swedish/American artist known for her work as a singer, rapper, director, and short film producer. Her track "Don't Wait" from her debut…

Influence: 57.06% Fanbase: 37.90% Trending: 66.64% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

By Malene Birger • 129.53% • Very Strong

As of 2025-09-08

212,771

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 12:37:25 UTC

Genres

poppopr&b, funk & soulswedish soul

Biography

Mapei is a versatile Swedish/American artist known for her work as a singer, rapper, director, and short film producer. Her track "Don't Wait" from her debut album "Hey Hey" achieved global success in 2014, accumulating over 100 million streams, leading to appearances on David Letterman, touring with John Legend, Billboard chart placements, and Grammy nominations, along with notable remixes by artists like Frankie Knuckles and Chance The Rapper.

Constantly exploring new creative avenues, Mapei defies expectations with each project. Her diverse collaborations include work with Swedish House Mafia, Major Lazer, and Robyn. Her second studio album, "Sensory Overload," released in 2019 showcases her evolution as an artist, contrasting with the more introspective "Lullabies" created during her early days of motherhood.

Top Brand Affinities

Report Date: 2025-09-08

Mapei reaches 18-24 & 25-34 audiences concentrated in BRAZIL, SWEDEN, UNITED STATES. The demographic tilt is heavily female (64%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 891 avg views per post, and Tiktok maintains ongoing rapport. Affinity proximity to By Malene Birger, Nelly.com, Tele2 suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mapei score 0.02% — Low bucket.

Brand: By Malene BirgerBrand: Nelly.comBrand: Tele2

Followers:212,771

Engagements:49

Rate:0.0%

Posts:297

Avg Likes:45

Avg Comments:19

Avg Views:1,228

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 212,771 · Engagements 49 · Rate 0.0% Posts 297 · Views 1,228 · Avg Likes 45 · Avg Comments 19 · Avg Views 1,228	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 35% 35-44: 9% 13-17: 5%	Largest: 18-24 (50%); next: 25-34 (35%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	BRAZIL (93%) SWEDEN (85%) UNITED STATES (3%) UNITED KINGDOM (3%) ITALY (1%)	Top regions: BRAZIL (93%), SWEDEN (85%), UNITED STATES (3%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 891 avg views/post · Youtube: 337 avg views/post	Best reach: Tiktok 891 avg views; best engagement: Tiktok 41 avg likes

Top Brand Affinities

By Malene Birger

Score: 129.53

Nelly.com

Score: 105.07

Tele2

Score: 46.44

Ericsson

Score: 36.19

Gant

Score: 29.39

Nakd

Score: 19.57

Zalando

Score: 18.22

Mixcloud

Score: 14.89

Acne Studios

Score: 13.54

JACQUEMUS

Score: 11.68

Amazon Music

Score: 9.35

Ableton

Score: 8.60

Brand	Category	Score
By Malene Birger		129.53
Nelly.com		105.07
Tele2		46.44
Ericsson		36.19
Gant		29.39
Nakd		19.57
Zalando		18.22
Mixcloud		14.89
Acne Studios		13.54
JACQUEMUS		11.68
Amazon Music		9.35
Ableton		8.60
Loewe		8.38
Maison Margiela		8.15
Pioneer		7.72
Itaipava		7.56
Spotify Music		7.41
H&M Home		6.32
Vivienne Westwood		6.18
Lollapalooza		6.18
SoundCloud		5.72
Miu Miu		4.92
Elle Magazine		4.42
iHeartRadio Music Awards		4.40
Coachella		4.39
Beats Electronics		4.17
Steve Madden		4.13
Pfizer		3.71
TOM FORD		3.66
NBC		3.28
Tinder		3.26
Carhartt		3.25
Urban Outfitters		3.23
Marc Jacobs		3.02
Vogue		2.95
ASOS		2.89
Timberland		2.79
MTV		2.76
Dr. Martens		2.74
Fenty beauty		2.71
NARS Cosmetics		2.70
H&M		2.67
Hennessy		2.64
Budweiser		2.60
Kodak		2.54
Sneakerhead		2.54
Lancôme		2.47
Aperol		2.44
Nokia		2.42
Matrix		2.36