Manny Montes

Manny Montes — hip-hop & rap artist from PR.

Emmanuel Rodriguez, born in Aguadilla, Puerto Rico in 1981, grew up in a troubled neighborhood but found solace in writing songs about his experiences. After…

Influence: 51.77% Fanbase: 31.49% Trending: 61.90% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 17.21% • Very Strong

As of 2025-09-08

1,020,157

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:34:45 UTC

Genres

hip-hop & raprap cristianolatinlatinreggaetonspiritualslatin worshiplatin christianchristian music

Biography

Emmanuel Rodriguez, born in Aguadilla, Puerto Rico in 1981, grew up in a troubled neighborhood but found solace in writing songs about his experiences. After embracing Christianity in 1996, he began incorporating his faith into his music, setting himself apart in the reggaeton genre. Releasing his debut solo album "Realidades" in 2002 under the name Manny Montes, he gained recognition with hits like "La Vida que Nace de Muerte" and went on to collaborate with other Christian rappers on successful projects, including the album "United Kingdom." Despite facing resistance, Montes' music continues to spread a message of hope and truth, challenging perceptions within the industry and the church.

Top Brand Affinities

Report Date: 2025-09-08

Manny Montes has momentum with 18-24 & 25-34 audiences—particularly in COLOMBIA, MEXICO, UNITED STATES. A heavily male (70%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 10,060 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Univision, Pro Tools, Amazon Music signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Manny Montes score 0.18% — Low bucket.

Brand: UnivisionBrand: Pro ToolsBrand: Amazon Music

Followers:1,020,157

Engagements:1,846

Rate:0.2%

Posts:372

Avg Likes:1,928

Avg Comments:66

Avg Views:10,060

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,020,157 · Engagements 1,846 · Rate 0.2% Posts 372 · Views 10,060 · Avg Likes 1,928 · Avg Comments 66 · Avg Views 10,060	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 32% 35-44: 7% 13-17: 6%	Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	COLOMBIA (16%) MEXICO (13%) UNITED STATES (12%) ARGENTINA (10%) VENEZUELA (7%)	Top regions: COLOMBIA (16%), MEXICO (13%), UNITED STATES (12%)
Platform Engagement	Instagram: 1,294 avg likes/post · Youtube: 10,060 avg views/post	Best reach: Youtube 10,060 avg views; best engagement: Instagram 1,294 avg likes

Top Brand Affinities

Univision

Score: 17.21

Pro Tools

Score: 10.03

Amazon Music

Score: 8.58

Cafecito

Score: 7.64

VidaSana

Score: 7.08

Barber Shop Connect

Score: 5.97

American Airlines

Score: 5.60

Movistar

Score: 5.39

Los Angeles Lakers

Score: 3.25

Spotify Music

Score: 2.40

Transformers

Score: 2.18

Pixar

Score: 2.10

Brand	Category	Score
Univision		17.21
Pro Tools		10.03
Amazon Music		8.58
Cafecito		7.64
VidaSana		7.08
Barber Shop Connect		5.97
American Airlines		5.60
Movistar		5.39
Los Angeles Lakers		3.25
Spotify Music		2.40
Transformers		2.18
Pixar		2.10
Snoopy And The Peanuts Gang		1.98
Mitsubishi		1.93
musical.ly		1.70
Under Armour		1.64
Pandora		1.64
FOREX		1.62
Beats Electronics		1.49
Herbalife		1.49
Forever 21		1.28
NFL		1.26
Renault		1.25
Hyundai		1.22
Coca-Cola		1.16
FIFA		1.10
Guess		1.09
Pepsi		1.08
NBA		1.00
Dodge		0.99
Mazda		0.99
Red Bull		0.97
Yamaha		0.97
Vans		0.90
Lamborghini		0.88
Canon		0.87
Paypal		0.86
Nissan		0.82
SoundCloud		0.80
Sony		0.80
Toyota		0.79
Netflix		0.79
Samsung Group		0.79
Walmart		0.78
Universal		0.77
Nikon		0.74
Adobe		0.73
Nintendo		0.72
DC Entertainment		0.71
Puma		0.70