MANILA GREY
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
284,343
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 09:48:52 UTC
Genres
Biography
In their upcoming release "SOUND DRIFT," set for April 2023, MANILA GREY explores the nocturnal world of artists through a mix of personal reflections and musical ambitions. This latest project continues their creative journey that began with the "No Saints" series alongside producer azel north, showcasing their evolution and commitment to crafting a unique sonic experience.
MANILA GREY cuts through with 18-24 & 25-34 audiences and consistency across PHILIPPINES, UNITED STATES, CANADA. A heavily male (77%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 23,850 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with TeamCozy, Outfitgrid, Live Nation, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 284,343 · Engagements 1,746 · Rate 0.6% Posts 433 · Views 26,346 · Avg Likes 1,660 · Avg Comments 96 · Avg Views 26,346 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 30% 13-17: 9% 35-44: 3% |
Largest: 18-24 (58%); next: 25-34 (30%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
PHILIPPINES (54%) UNITED STATES (15%) CANADA (8%) INDIA (2%) UNITED KINGDOM (2%) |
Top regions: PHILIPPINES (54%), UNITED STATES (15%), CANADA (8%) |
| Platform Engagement | Instagram: 851 avg likes/post · Tiktok: 2,496 avg views/post · Youtube: 23,850 avg views/post | Best reach: Youtube 23,850 avg views; best engagement: Instagram 851 avg likes |
Top Brand Affinities
TeamCozy
Outfitgrid
Live Nation
Jollibee
Arc'teryx
Air Canada
New Era
Stüssy
Champion
Scotiabank
7-Eleven
Sneaker News
| Brand | Category | Score |
|---|---|---|
| TeamCozy | 68.64 | |
| Outfitgrid | 22.91 | |
| Live Nation | 20.44 | |
| Jollibee | 15.55 | |
| Arc'teryx | 14.93 | |
| Air Canada | 14.40 | |
| New Era | 13.17 | |
| Stüssy | 12.73 | |
| Champion | 11.05 | |
| Scotiabank | 10.48 | |
| 7-Eleven | 9.85 | |
| Sneaker News | 9.25 | |
| Nice Kicks | 9.23 | |
| Sole Collector | 8.70 | |
| Hennessy | 8.62 | |
| BBS | 8.45 | |
| Kickstagram | 8.31 | |
| Tekken | 8.12 | |
| Sneakerhead | 8.10 | |
| Acura | 7.34 | |
| Stone Island | 7.22 | |
| Pioneer | 6.86 | |
| Datsun | 6.83 | |
| Supreme | 6.74 | |
| Foot Locker | 6.68 | |
| A Game of Tones | 6.67 | |
| Infiniti | 6.44 | |
| Gundam | 5.90 | |
| Pacific Northwest Wonderland | 5.84 | |
| Maison Margiela | 5.71 | |
| Carhartt | 5.59 | |
| UNIQLO | 5.54 | |
| Need for Speed | 5.35 | |
| Tim Hortons | 5.34 | |
| Ableton | 5.31 | |
| SoundCloud | 5.24 | |
| Los Angeles Lakers | 5.11 | |
| Urban Outfitters | 5.07 | |
| Dota 2 | 4.84 | |
| Coachella | 4.82 | |
| Coach | 4.64 | |
| Timberland | 4.52 | |
| Vans | 4.47 | |
| NHL | 4.32 | |
| H&M | 4.28 | |
| RAZER | 4.28 | |
| ASOS | 4.20 | |
| New Balance | 4.19 | |
| Sunnies Studios | 4.13 | |
| The North Face | 4.08 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams (2025-09-17)
Total: 1,021,722
| PLATFORM | TOTAL | % | |
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771,282 | 75.49% |
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250,440 | 24.51% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















