Malugi

Malugi — electronic artist from DE.

MALUGI is a devoted DJ known for driving dancefloors wild with his partner Marlon Hoffstadt, bringing the true essence of a rave through bold and energetic…

Influence: 53.46% Fanbase: 24.96% Trending: 67.70% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Fruh Kolsch • 646.11% • Very Strong

As of 2025-09-08

140,213

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:51:09 UTC

Genres

electronicelectronicother electronic music

Biography

MALUGI is a devoted DJ known for driving dancefloors wild with his partner Marlon Hoffstadt, bringing the true essence of a rave through bold and energetic sets featuring outrageous bangers. His acclaimed releases boast turbocharged beats that invigorate listeners, showcasing his diverse musical influences and open-minded approach to creativity. MALUGI expertly balances professionalism with a playful spirit, creating a vibrant club atmosphere that emphasizes unity, liberation, and pure enjoyment.

Top Brand Affinities

Report Date: 2025-09-08

Malugi keeps 25-34 & 18-24 audiences engaged throughout UNITED KINGDOM, NETHERLANDS, AUSTRALIA. The composition is heavily male (82%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 17,800 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Fruh Kolsch, Afew store, Mixcloud supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Malugi score 4.13% — Very Strong bucket.

Brand: Fruh KolschBrand: Afew storeBrand: Mixcloud

Followers:140,213

Engagements:5,788

Rate:4.1%

Posts:812

Avg Likes:5,645

Avg Comments:165

Avg Views:27,938

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 140,213 · Engagements 5,788 · Rate 4.1% Posts 812 · Views 27,938 · Avg Likes 5,645 · Avg Comments 165 · Avg Views 27,938	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 46% 18-24: 42% 35-44: 8% 13-17: 3%	Largest: 25-34 (46%); next: 18-24 (42%)
Gender Split	Female: 18% Male: 82% Non-binary/Other: 0%	Skews male (82%)
Top Countries	UNITED KINGDOM (28%) NETHERLANDS (17%) AUSTRALIA (14%) GERMANY (12%) IRELAND (7%)	Top regions: UNITED KINGDOM (28%), NETHERLANDS (17%), AUSTRALIA (14%)
Platform Engagement	Instagram: 3,859 avg likes/post · Tiktok: 17,800 avg views/post · Youtube: 10,138 avg views/post	Best reach: Tiktok 17,800 avg views; best engagement: Instagram 3,859 avg likes

Top Brand Affinities

Fruh Kolsch

Score: 646.11

Afew store

Score: 274.54

Mixcloud

Score: 75.75

Ann Demeulemeester

Score: 67.62

Warsteiner

Score: 56.76

TeamCozy

Score: 53.71

MOOG

Score: 49.55

Havana Club

Score: 47.46

About you

Score: 40.47

Gamescom

Score: 38.07

Ableton

Score: 35.55

Zalando

Score: 33.84

Brand	Category	Score
Fruh Kolsch		646.11
Afew store		274.54
Mixcloud		75.75
Ann Demeulemeester		67.62
Warsteiner		56.76
TeamCozy		53.71
MOOG		49.55
Havana Club		47.46
About you		40.47
Gamescom		38.07
Ableton		35.55
Zalando		33.84
Heinz		31.10
Jack In The Box		29.42
Trancefamily		29.18
KaDeWe		27.77
Pioneer		24.15
Alpha Industries		23.46
SoundCloud		20.27
Efteling		20.01
Gant		19.50
Akai		18.54
Arri		16.50
American Apparel		16.03
Carhartt		15.04
Acne Studios		14.42
Sandro		12.95
Jean Paul Gaultier		12.51
A.P.C.		12.45
Aeropress		12.08
Amstel		11.78
Marc O'Polo		11.58
Nakd		11.56
Hasselblad		11.56
Lufthansa		10.37
JACQUEMUS		9.12
Absolut		9.02
Stüssy		8.64
Evian		8.59
Jagermeister		8.24
Vivienne Westwood		7.78
DeLorean Motor Company		7.75
Lidl		7.65
Glossier		6.91
Stone Island		6.87
Aperol		6.43
Beats Electronics		6.36
Tate Modern		6.27
Lollapalooza		6.11
Spotify Music		5.80