Malia

Malia — jazz & standards artist from US.

British jazz singer Malia, born in Malawi to a mixed African and English heritage, found her musical passion after moving to London at 14. Immersed in the…

Influence: 50.25% Fanbase: 14.32% Trending: 68.21% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-08

1,440

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 15:51:57 UTC

Genres

jazz & standardsvocal jazzcontemporary vocal jazz

Biography

British jazz singer Malia, born in Malawi to a mixed African and English heritage, found her musical passion after moving to London at 14. Immersed in the vibrant English music scene, she drew inspiration from artists like Sarah Vaughan and Billie Holiday. Starting her music career in London, Malia gained recognition in France and Germany with her debut album Yellow Daffodils, known for her unique vocal timbre and sensitive interpretations.

Malia's subsequent albums, including Black Orchid and Convergence, showcased her versatility and creativity as she collaborated with artists like Boris Blank from Yello. With the release of Malawi Blues/Njira in 2017, where she collaborated with keyboardist Alex Wilson, Malia solidified her international stardom, consistently appearing on soul and jazz charts in Europe and the U.K.

Top Brand Affinities

Report Date: 2025-09-08

Malia cuts through with 45-64 & 35-44 audiences and consistency across key English-speaking markets. A heavily male (79%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 467 avg views per post, while Youtube preserves the relationship between tentpoles. Affinity lines up with leading lifestyle names, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Malia score 0.42% — Low bucket.

Followers:1,440

Engagements:6

Rate:0.4%

Posts:154

Avg Likes:6

Avg Comments:0

Avg Views:467

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,440 · Engagements 6 · Rate 0.4% Posts 154 · Views 467 · Avg Likes 6 · Avg Comments 0 · Avg Views 467	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 28% 35-44: 28% 25-34: 26% 18-24: 17%	Largest: 45-64 (28%); next: 35-44 (28%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries		No country breakdown.
Platform Engagement	Youtube: 467 avg views/post	Best reach: Youtube 467 avg views; best engagement: Youtube 6 avg likes