Mala Rodríguez
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
2,288,625
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 19:56:41 UTC
Genres
Biography
With an impressive body of work, Mala Rodríguez has amassed a large following, including notable fans like former President Barack Obama, who featured her in his Spotify playlist.
Mala Rodríguez commands interest from 18-24 & 25-34 audiences in SPAIN, MEXICO, COLOMBIA. With a male-leaning (53%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (79,907 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with El Corte Ingles, Movistar, Amazon Music points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,288,625 · Engagements 29,892 · Rate 1.3% Posts 69 · Views 93,307 · Avg Likes 29,746 · Avg Comments 476 · Avg Views 93,307 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 37% 35-44: 7% 13-17: 5% |
Largest: 18-24 (50%); next: 25-34 (37%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
SPAIN (26%) MEXICO (21%) COLOMBIA (9%) CHILE (6%) ARGENTINA (6%) |
Top regions: SPAIN (26%), MEXICO (21%), COLOMBIA (9%) |
| Platform Engagement | Instagram: 27,299 avg likes/post · Tiktok: 13,400 avg views/post · Youtube: 79,907 avg views/post | Best reach: Youtube 79,907 avg views; best engagement: Instagram 27,299 avg likes |
Top Brand Affinities
El Corte Ingles
Movistar
Amazon Music
LATAM
Suavecito
Diablo
Pioneer
Loewe
Cafecito
VidaSana
Lollapalooza
Spotify Music
| Brand | Category | Score |
|---|---|---|
| El Corte Ingles | 26.28 | |
| Movistar | 13.76 | |
| Amazon Music | 7.84 | |
| LATAM | 7.57 | |
| Suavecito | 6.53 | |
| Diablo | 6.32 | |
| Pioneer | 5.91 | |
| Loewe | 5.30 | |
| Cafecito | 4.85 | |
| VidaSana | 4.13 | |
| Lollapalooza | 3.11 | |
| Spotify Music | 3.00 | |
| Pull&Bear | 2.79 | |
| Timberland | 2.63 | |
| Fila | 2.55 | |
| Tomorrowland | 2.55 | |
| Stradivarius | 2.48 | |
| The North Face | 2.37 | |
| Bershka | 2.29 | |
| Beats Electronics | 2.10 | |
| Primark | 2.09 | |
| Guess | 2.03 | |
| Vans | 2.00 | |
| Balenciaga | 2.00 | |
| Warner Bros | 1.99 | |
| shein | 1.97 | |
| Dr. Martens | 1.96 | |
| Kodak | 1.95 | |
| Versace | 1.92 | |
| SheInside | 1.89 | |
| Lacoste | 1.89 | |
| Snoopy And The Peanuts Gang | 1.83 | |
| Jack Daniels | 1.80 | |
| Pepsi | 1.74 | |
| Coachella | 1.68 | |
| Heineken | 1.68 | |
| Jaguar | 1.68 | |
| Puma | 1.63 | |
| Fujifilm | 1.57 | |
| Sony | 1.53 | |
| Pixar | 1.46 | |
| Sneakerhead | 1.46 | |
| Levi's | 1.45 | |
| Cadillac | 1.43 | |
| Lamborghini | 1.43 | |
| musical.ly | 1.40 | |
| HBO | 1.32 | |
| New Balance | 1.31 | |
| DC Entertainment | 1.31 | |
| Star Wars | 1.30 |
Official Profiles
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LoginArtist: Mala Rodríguez
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
