Mako Road

Mako Road — pop artist from NZ.

Mako Road is a New Zealand indie-rock band consisting of Rhian on guitar and vocals, CJ on bass, Connor on guitar, and Robbie on drums.

Influence: 54.18% Fanbase: 32.24% Trending: 65.14% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 70.33% • Very Strong

As of 2025-09-08

61,567

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:05:49 UTC

Genres

popchristchurch indiealternativealternativeindie rock

Biography

Mako Road is a New Zealand indie-rock band consisting of Rhian on guitar and vocals, CJ on bass, Connor on guitar, and Robbie on drums.

Top Brand Affinities

Report Date: 2025-09-08

Mako Road engages 18-24 & 25-34 audiences with repeatable results in AUSTRALIA, NEW ZEALAND, UNITED STATES. The fan base skews heavily male (76%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (96,020 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Air New Zealand, Bec & Bridge, New Line Cinema, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mako Road score 5.20% — Very Strong bucket.

Brand: Air New ZealandBrand: Bec & BridgeBrand: New Line Cinema

Followers:61,567

Engagements:3,203

Rate:5.2%

Posts:305

Avg Likes:3,139

Avg Comments:95

Avg Views:96,020

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 61,567 · Engagements 3,203 · Rate 5.2% Posts 305 · Views 96,020 · Avg Likes 3,139 · Avg Comments 95 · Avg Views 96,020	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 48% 25-34: 35% 35-44: 8% 13-17: 6%	Largest: 18-24 (48%); next: 25-34 (35%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	AUSTRALIA (23%) NEW ZEALAND (15%) UNITED STATES (14%) BRAZIL (9%) UNITED KINGDOM (6%)	Top regions: AUSTRALIA (23%), NEW ZEALAND (15%), UNITED STATES (14%)
Platform Engagement	Instagram: 2,000 avg likes/post · Youtube: 96,020 avg views/post	Best reach: Youtube 96,020 avg views; best engagement: Instagram 2,000 avg likes

Top Brand Affinities

Air New Zealand

Score: 70.33

Bec & Bridge

Score: 56.48

New Line Cinema

Score: 19.44

Vegemite

Score: 17.27

TUI

Score: 11.21

TUI Group

Score: 11.11

Kmart

Score: 9.86

Billabong

Score: 9.78

Sunnies Studios

Score: 9.28

Holden

Score: 5.36

Lollapalooza

Score: 4.00

McLaren

Score: 3.98

Brand	Category	Score
Air New Zealand		70.33
Bec & Bridge		56.48
New Line Cinema		19.44
Vegemite		17.27
TUI		11.21
TUI Group		11.11
Kmart		9.86
Billabong		9.78
Sunnies Studios		9.28
Holden		5.36
Lollapalooza		4.00
McLaren		3.98
GoPro		3.83
Tinder		3.57
Kodak		3.32
Emporium		3.28
Coachella		3.14
Aperol		2.86
Lululemon Athletica		2.80
Tomorrowland		2.72
Spotify Music		2.65
Stüssy		2.61
Polaroid		2.56
Chrysler		2.54
Lush		2.53
The Olympic Games		2.52
Showtime		2.49
Guinness		2.23
Heineken		2.11
ASOS		2.00
Dr. Martens		1.93
Vans		1.79
Red Bull		1.77
SoundCloud		1.76
The North Face		1.76
Mazda		1.68
Oakley		1.66
Airbnb		1.65
Bentley		1.51
Toyota		1.48
Fujifilm		1.34
National Geographic		1.34
Cadillac		1.29
Sony		1.17
Bellagio		1.16
Beats Electronics		1.10
Subaru		1.10
Nissan		1.08
Canon		1.05
Calvin Klein		1.01